If you are looking for a sample supermarket business plan template, here is a business plan for starting a mini retail supermarket and free feasibility study to use.
SUPERMARKET BUSINESS MODEL SETUP
Do you wish to set up a supermarket? How much investment is needed to start a supermarket? Do you plan on having a workable plan that will set the direction for the growth of your business? What is the step by step guide on how to run a supermarket successfully? If your answer is in the affirmative to the above, you are at the right place.
A lot of times, people encounter problems writing their business plans. Our supermarket business plan sample will guide through the process.
MINI SUPERMARKET BUSINESS PLAN SAMPLE PDF / DOC
This sample contains the most important aspects of starting a business. While using this for guidance purposes, you are able to develop your sample business plan for supermarket that will help in the success and growth of your business. Let’s get straight to business!
STARTING A SUPERMARKET BUSINESS PLAN
- Executive Summary
Mabel Supermarkets Inc. are a chain of stores which will be located in the heart of the ever bustling Manhattan, New York. Our model of supermarkets will be spread around the city of Manhattan to take advantage of the population by taking care of their needs. These stores are licensed and will be well stocked at all times.
We have entered into an agreement with manufacturers and major suppliers that enables us stock goods with attractive profit margins. Stocked goods will consist of mainly of consumables with highly attractive prices well within the reach of all shoppers.
We consider our workforce and clients as our most prized assets. This is because a well motivated workforce will give their best to the provision of excellent services which in turn brings in more clients. We as a business are prepared to invest in making our system one of the most efficient in the retail industry.
- Our Products and Services
At Mabel Supermarkets Inc. we offer a variety of goods and services. These consumables are the most demanded in the marketplace. They consist of everyday stuff such as groceries, clothing, fruits and vegetables, dairy products, a cold store, beverages, beauty products, healthcare products and a pharmacy.
Only reputable manufacturers and suppliers will be used. Feasibility studies conducted by us have identified these partners. We have entered into talks with them a have secured supply approvals at highly competitive prices.
- Vision Statement
We understand that the retail industry is very competitive. We are not coming in to just make the numbers. We seek to establish a supermarket brand that will soon become a household name not only in Manhattan but the United States within a few years.
- Mission Statement
At Mabel Supermarkets Inc. we are establishing a model of retail business that caters for the needs of shoppers. “Needs” as used here refers to providing true value for money expended. As the “shopper’s friend,” we will be working with partners and manufacturers that offer both value and quality.
- Business Structure
Our business structure is centered on competence and experience. Therefore we will be recruiting qualified hands that fit these descriptions. The business will have the following positions to be filled; The Chief Executive Officer (CEO), Store Managers (for the different stores), Human Resource Managers, Cashiers and Accountants, Customer Care Executives, and Cleaners.
These personnel have a variety of roles to perform. In the course of the business, the need to structurally adjust and reshuffle may arise. This will be targeted at increased productivity. Also, there will be a need for increased manpower as the business grows.
- SWOT Analysis
To make real impact in the retail industry, we understand the need to test our business model with realities on ground. Therefore we have conducted a Strength, Weakness, Opportunities and Threats assessment. Our findings are as follows;
Our location, staff experience and professionalism and quality of services are some of our strong points. These also include other value added services such as the provision of excellent deals. These qualities make our business one of the most attractive and promising in the retail industry.
We have identified our weakness as a new business. This is in the area of financial capacity. There are retail giants who are much bigger and stronger financially. This poses a problem to our business as they can offer goods at much lower prices and still be profitable.
We are taking advantage of our location to maximize our profits. Our location offers a whole lot of opportunities in terms of potential client patronage. We are exploiting this to ensure that we convert this opportunity to real gains.
Threats are common in the life of a business. At Mabel Supermarkets Inc. we have identified economic recession as one of the main threats to our business. During such times, people are left with little or no disposable incomes which directly affect their shopping behavior.
- Market Trends
The retail industry has witnessed a huge revolution over the years. Technology has played a huge part in this. This is because people can now shop from the comfort of their homes once connected to the internet. Although this is the case, physical shopping is still preferred by a large percentage of shoppers. This means that there is a huge market to serve with our model of business.
However we are not resting on our oars as a business to key into the use of the internet. We plan to eventually introduce online shopping within 5 years from the commencement of business operations.
- Sales Projection
Feasibility studies conducted by our experts have revealed the huge profit potentials available to us. This forecasts spanned a 3-year period using available data within the industry. It reveals the following;
- First Financial Year $500,000.00
- Second Financial Year $1,100,000.00
- Third Financial Year $2,300,000.00
- Competitive Advantage
The retail industry is one that thrives on innovation geared towards customer satisfaction. To be relevant in the industry, we need to innovate. Our greatest advantage lies in the experience of our workforce who have been participants in the industry for a significant amount of time. Their experiences and expertise is brought to bear on the efficient running of our supermarket.
To provide the best services, the workforce will need to be well motivated. We are providing a great working environment that encourages employee growth and development.
- Marketing Strategy
We will be adopting a wide range of marketing strategies to ensure that our business is very visible. This will include the use of virtual platforms made possible by the internet. They consist of a comprehensive website which is easy to navigate, social media channels, print and electronic media, word of mouth marketing as well as road shows to promote our business.
This supermarket business plan sample contains the most important parts that any business plan should have. You can easily develop your own by following the general sequence. It is important that you do not rush this process. This is because a shabbily written supermarket plan will result in a poorly organized and run supermarket business.