Sample Dog Breeding Business Plan Template PDF

If you are looking for a sample dog breeding business plan template, here is a business plan for starting a dog breeding business and free feasibility study example you can download.


Do you know how to become a licensed dog breeder? Can dog breeding be profitable? If you have the intention of starting a dog breeding business, then you have to read this. One of the first thing you need to do before starting your dog breeding business is to write a business plan. This will help you to properly define how you want to business to be.

I know writing a business plan can be daunting, this is why I wrote this article to guide you through how to do it. The article will provide a dog breeding business plan sample that you can use as a template to draft your own business plan.

BUSINESS NAME: Doven Dog Breeding Company

Table of Content

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Target Market
  • Sales and Marketing Strategy
  • Cost of Starting
  • Sources of Capital
  • Conclusion

Executive Summary
Dog is a friendly, loyal companion that has an affinity for human being. These and many more of dog qualities makes dog a pet animal that is widely loved by people. This is why dog is one of the popular pets that can be found in their home. Because of this, there is always a high demand for dogs. And in order to meet this demand, we have decided to establish Doven Dog Breeding Company. It will be located in Maryland, United States.

From the comprehensive research that was carried out, we discovered that instead of just buying dogs that has already been bred, a lot of people actually want to be involved in the process of breeding their dogs.

They wish that there is a dog breeding company that can help them breed dogs that have the specific qualities they want. And none of the dog breeding business in Maryland is doing this. What they have is ready to buy dogs and puppies that they breed without getting any specification of their clients.

Doven Dog Breeding Company want focus on meeting this need. This will enable us to stand out from other dog breeding business and quickly gain ground.

We know that having a unique service is not enough to win over our prospects, we also need to provide them with quality and satisfactory customer services when they come to do dog breeding business with us. On this note, we will make sure all our facilities and dog breeding equipment are good standard so that they can efficient in their delivery. We will also make sure to hire competent manpower that know the nitty-gritty of dog breeding business.

Doven Dog Breeding Company will be founded by Dr. Bob Harris and Mr. Charles Jeffery. Dr. Harris is an Animal Scientist with specialty Animal Breeding and Genetics. He is renowned for his brilliant researches on how to aptly predetermine the DNA and genetic makeup of animal before they are bred.

Mr. Jeffery is a business consultant who has a superpower for helping people who wants to start a business in the pet industry build and grow their startups into a successful viable business. He has consulted for more than 100 pet businesses including many dog breeding business all through United States. The duo are coming together with their unique experiences and expertise to start a dog breeding business that will be force to be reckoned with.

Vision Statement
The vision of Doven Dog Breeding Company is to be among the dog breeding businesses that are highly sought after in the United State.

Mission Statement
To always stay on top of the game by continually finding out the problems plaguing the industry that others are overlooking.

Business Structure
We know that in order to achieve our vision of becoming one of the best in the dog breeding business, we must put in place a solid business structure. This is why we will make sure we hire employers that share our vision and have the competence and qualities needed to bring that vision to fruition. Our business structure will comprise of:

  • Chief Executive Officer
  • Administrative Manager
  • Human Resource Manager
  • Dog Breeders
  • Veterinary Doctors
  • Dog Handlers
  • Dog Trainers
  • Marketing and Sales Executives
  • Accountant/Cashier
  • Receptionist
  • Security Guards
  • Cleaners
  • Drivers

Products and Services
In order to meet the myriads of needs of our clients, we will offer wide range of products and services. However, dog breeding services will be our main area of focus. Some of the products and services we will provide are:

  • Dog Breeding
  • Dog grooming
  • Sales of dogs/puppies
  • Sales of dog foods
  • Sales of dog kennels
  • Sales of training equipment
  • Sales of dog care materials
  • Operation of dog shelter
  • Operation of vet clinic

Target Market
Our target market will comprise of corporate organizations, security agencies, families, unmarried man and women and students.

Sales and Marketing Strategy
There is a need for effective sales and marketing strategy if we really want to achieve our goal of becoming one of the best in United States. This is why we intend to hire brilliant and result oriented marketing experts to help us develop both online and offline marketing strategies that will produce results.

Startup Cost
The total cost that we need for starting our dog breeding business has been estimated to be $650,000. This will cover the cost of registering the business, acquiring facilities for the business, establishing a vet clinic, getting necessary equipment, and the cost of marketing both online and offline. It will also cover the salaries of staff for the first three months of operation.

Sources of Capital   
Dr. Harris and Mr. Jerry has pooled their resources together and raise about $300,000. They intend the remaining $50,000 from soft loans from their friends and families and apply for bank loan to raise the remaining $300,000.

This business will be located in Maryland, United State. Doven Dog Breeding Company will be a business corporation whose owners will be Dr. Harris and Mr. Jerry. A major part of the products and services the business will be dogs breeding, grooming, sales of dogs, and dog’s care materials.

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