Are you looking for a catering business plan template? Here is a sample business plan for an catering shop and free feasibility report.


This line of business has seen an expansion in operations and also in new entrants into the catering business. It is in the light of this that this article offers a sample of a business plan and the things a good one must contain.

No matter how well one knows how to run a business, without a comprehensive working document, (in this case, a business plan), that business is sure to experience turbulence and stagnation at some point and even negative growth due to the absence of this invaluable document that charts a course of action and direction for a business from its infancy to maturity.

Sample Catering Business Plan Template and Feasibility Report

– The Executive Summary
– Our Objectives
– Mission Statement
– Keys to Success
– Ownership
– Our Services
– Market Analysis in Summary
– Our Target Market
– Competitive Advantage
Pricing Strategy
– Payment Options
– Publicity and Advert Strategy
– Sustainability and Expansion Strategy

Darcy’s Catering is a new sole proprietorship catering service provider which is fully registered and will follow all regulatory procedures and guidelines in the catering services industry.

Providing these services to the Michigan market, it has plans of growing to spread nationwide within 10 years of its operations. This will be powered by service excellence, as the total satisfaction of our clients will be our major goal.

Our objective at Darcy’s Catering is to develop a sound business model that will influence a growth in our clientele base, see a rise in revenue, satisfaction of our clients and a growth in the number of outlets spread within the Michigan area, and eventually having our outlets in all states within the United States.

At Darcy’s Catering, our mission is the provision of the finest catering services that will exceed customer expectations. Our activities in all the sectors of catering will all be tailored to client needs in order to build client trust in our capacity to deliver the very best of services.

Our key to success has already been discovered to include the provision of unparalleled catering services to our esteemed clients through the availability of a diverse and attractive menu, that will include creative meals never tried before, but that will be a delight at first try.

In addition to the normal menu, we would be involved in the constant development of meals never tried out before that will be a pleasing first for our clients. Also, at inception, we will have the capacity to provide catering for events having between 200 to 300 guests.

This is a sole proprietorship owned by Darcy Stevens, and will be enlisting the services of professional hands in managing and running the catering business.

Our services are diverse, and include a vast array of dishes, drinks of assorted types all geared at creating the ultimate experience for our highly esteemed clients. Also, all our services will be backed by innovation. Apart from serving of dishes and snacks familiar to the people, we will be experimenting on new dishes and will get feedback from our clients if they would like a repeat of such.

With several other businesses offering similar catering services, it has been noted that attention to detail in the preparation of certain dishes has been little or absent. We at Darcy’s Catering will be taking advantage of this area to improve our services, thereby, creating a tradition of excellence in all areas of our operations.

At Darcy’s Catering, we will be targeting middle class and upper class clients as these will form the bulk of our client base. And it is believed that with the provision of premium services, client loyalty will naturally follow, making way for more clients by way of referrals.

There is stiff competition in the catering industry, with so many caterers providing varied services. However, we at Darcy’s recognize this and are willing to provide distinct catering services that will separate us from the competition.

In the area of pricing, we will have a competitive pricing regime where our charges will be pocket friendly while at the same time providing premium services. This is unlike what is obtainable elsewhere, where mediocre services are overpriced.

Within our first year of commencing business, we intend to start with incredibly low services that will attract a new client following/loyalty. These services will be highly professional and innovative, hence providing the highest service at the cheapest cost.

Our charges will be much lower than that offered by our competitors. But as time goes on, and having won client loyalty, we intend to stabilize our pricing to what is obtainable in the industry.

Our payment options at Darcy’s Catering is varied to accommodate different client payment preferences. The options available include POS channels, cheque, mobile money, online bank transfer in addition to any other payment option that may be preferred by our esteemed clients.

We intend to publicize our services to a wide segment of the society and especially, our target market through the use of channels such as billboards, the use of local radio and TV stations, the printing and distribution of fliers and banners, the internet and social media such as Facebook and other social media platforms. We will be building a website that will advertise our broad range of services.

We will strive to sustain and expand our services through unique strategies that will ensure that our growth does not slow down. This is through the training of our employees in the area of provision of exceptional services.

On sustainability, Mrs. Darcy Stevens will be grooming her son who will be sent on training to fully acquaint him with the know-how on smooth running of the catering business.


The above is what a catering business plan sample looks like, with all the necessary components ensuring that basic operating procedures are adequately covered. It is hoped that this will help you in writing your own unique catering business plan. 

How to Start a Lucrative Catering Business at Home with No Money

If it has been your dream to start a catering business from home with no money and you have been wondering how to go about it, then look no further. Starting a catering business is really one of the easiest food businesses. How do you startup a catering service from home?

If you have always love cooking, here is your chance to turn your passion into a lucrative business that will be fetching money for you. Have it in mind that there is a difference between catering services and event planning as many people tend to confuse both.

Catering is just one aspect of event planning as event planning involves organizing events. Just that most event planning companies add catering services to their services and this makes it look as if both walk together.

In starting a catering business, there are some factors you will need to consider before you launch that catering business and here they are:

  • Decide on Your Catering Niche

Do you want to only focus on cakes? Do you want for everybody to be able to eat your food? Lunch or brunch-style food? Dessert only? Wedding reception or special event meals? Appetizer and cocktail?

These are all questions that you must answer before you start drawing your catering business plan and start looking for funds. Some people only want to focus on wedding cakes and that is fine because it still generates a lot of money. Others want to sell food on daily basis.

Another area to look into when deciding on your niche in case you are confuse is what area is your competitors not looking into or you know you can excel?

This can be another way to decide on your catering niche. It can be that your competitors are aborting wedding events and are running towards social catering. You can do your research to discover why and if you see that you can do well and dominate that niche, you can go full into it.

  • Create a Menu

A food menu is what client will want to see before they hire you for their event. This should be the first thing you should decide on after deciding on your catering niche because your catering niche decide what will be on your food menu.

  • Acquire the Necessary Skills and Certification

It is very important that after choosing your niche you should go acquire any skill you think will be needed to effectively carry out your catering services business with ease. If it involves going to a catering school, it is advisable you do.

One advantage of attending a catering school is that you will be certified after you are done with the training which adds a feather to your cap.

You will also need some entrepreneurial skill and knowledge if you want to succeed as a caterer. It will still be advisable you attend any business workshop to acquire persuasion and negotiation skill, sales skill, marketing skill, people management, communication skill etc.

  • Choose a Business Name for your Catering Business

Choosing a name for your catering business can reflect your niche of catering. Choosing a name is very important because you are not just starting a side gig but a business that people will take you seriously with their money.

  • Test Your Dishes

Once you are done creating your menu, organize a little party with friends and family members and have them taste your foods. Ask them for honest feedback for the entire experience, both the food and the service.

From the feedback you get, use it to organize yourself more properly. Practice make perfect. Keep doing it until you are given a satisfactory remark.

If you will be doing this full-time, you will need a location for your catering business. You will need a good place with enough space for storing your equipment. Equipment such as large van will be needed to convey your pots, coolers, serving plates, cups and other catering equipment.

The equipment you will go for depends on the type of services you will be offering. If you will be starting on a small scale, you can be operating your catering business from home while you save for expansion.

  • Get Necessary Permits and License

To launch your catering business, you will need to be license and given necessary permits. You will need to visit the food and health department of your state to be given the license and permit to run this business. But, you must meet the criteria that will qualify you to be given the license and permit to run your catering business.

What Are the Criteria?

  • Your business must be registered.
  • Your kitchen will be inspected to see if it meets health codes and it is safe.
  • You must pay a certain amount of fee.

If all these are settled, you will be given the license and permits to start your catering business.

  • Hire Staff

Catering is not a business that can be handled by one person. It involves working with a team or staff. You have to hire staff and decide on the type of uniforms you want your serving staff to wear.

Don’t forget that your staff also need to be trained so that they can provide the kinds of services that you want to offer your clients.

  • Market Your Catering Business

If you want to market a catering business, you need to think of eye catching advertising style. Create a business card with a beautiful logo that describes your business. Make a few of your signature dishes and take photos for advertising your dishes on social media and Newspaper.

Run advert a week before you open to create an awareness of the existence of your business. Word of mouth is still one best way to get customers for your catering business. Do your best to make the first few events go smoothly, and soon you’ll have your hands full with new clients.