Are you looking for a catering business plan template? Here is a sample business plan for an catering shop and free feasibility report.


This line of business has seen an expansion in operations and also in new entrants into the catering business. It is in the light of this that this article offers a sample catering business plan and the things a good one must contain.

No matter how well one knows how to run a business, without a comprehensive working document, (in this case, a business plan), that business is sure to experience turbulence and stagnation at some point and even negative growth due to the absence of this invaluable document that charts a course of action and direction for a business from its infancy to maturity.

Sample Catering Business Plan Template and Feasibility Report

– The Executive Summary
– Our Objectives
– Mission Statement
– Keys to Success
– Ownership
– Our Services
– Market Analysis in Summary
– Our Target Market
– Competitive Advantage
Pricing Strategy
– Payment Options
– Publicity and Advert Strategy
– Sustainability and Expansion Strategy

Darcy’s Catering is a new sole proprietorship catering service provider which is fully registered and will follow all regulatory procedures and guidelines in the catering services industry.

Providing these services to the Michigan market, it has plans of growing to spread nationwide within 10 years of its operations. This will be powered by service excellence, as the total satisfaction of our clients will be our major goal.

Our objective at Darcy’s Catering is to develop a sound business model that will influence a growth in our clientele base, see a rise in revenue, satisfaction of our clients and a growth in the number of outlets spread within the Michigan area, and eventually having our outlets in all states within the United States.

At Darcy’s Catering, our mission is the provision of the finest catering services that will exceed customer expectations. Our activities in all the sectors of catering will all be tailored to client needs in order to build client trust in our capacity to deliver the very best of services.

Our key to success has already been discovered to include the provision of unparalleled catering services to our esteemed clients through the availability of a diverse and attractive menu, that will include creative meals never tried before, but that will be a delight at first try.

In addition to the normal menu, we would be involved in the constant development of meals never tried out before that will be a pleasing first for our clients. Also, at inception, we will have the capacity to provide catering for events having between 200 to 300 guests.

This is a sole proprietorship owned by Darcy Stevens, and will be enlisting the services of professional hands in managing and running the catering business.

Our services are diverse, and include a vast array of dishes, drinks of assorted types all geared at creating the ultimate experience for our highly esteemed clients. Also, all our services will be backed by innovation. Apart from serving of dishes and snacks familiar to the people, we will be experimenting on new dishes and will get feedback from our clients if they would like a repeat of such.

With several other businesses offering similar catering services, it has been noted that attention to detail in the preparation of certain dishes has been little or absent. We at Darcy’s Catering will be taking advantage of this area to improve our services, thereby, creating a tradition of excellence in all areas of our operations.

At Darcy’s Catering, we will be targeting middle class and upper class clients as these will form the bulk of our client base. And it is believed that with the provision of premium services, client loyalty will naturally follow, making way for more clients by way of referrals.

There is stiff competition in the catering industry, with so many caterers providing varied services. However, we at Darcy’s recognize this and are willing to provide distinct catering services that will separate us from the competition.

In the area of pricing, we will have a competitive pricing regime where our charges will be pocket friendly while at the same time providing premium services. This is unlike what is obtainable elsewhere, where mediocre services are overpriced.

Within our first year of commencing business, we intend to start with incredibly low services that will attract a new client following/loyalty. These services will be highly professional and innovative, hence providing the highest service at the cheapest cost.

Our charges will be much lower than that offered by our competitors. But as time goes on, and having won client loyalty, we intend to stabilize our pricing to what is obtainable in the industry.

Our payment options at Darcy’s Catering is varied to accommodate different client payment preferences. The options available include POS channels, cheque, mobile money, online bank transfer in addition to any other payment option that may be preferred by our esteemed clients.

We intend to publicize our services to a wide segment of the society and especially, our target market through the use of channels such as billboards, the use of local radio and TV stations, the printing and distribution of fliers and banners, the internet and social media such as Facebook and other social media platforms. We will be building a website that will advertise our broad range of services.

We will strive to sustain and expand our services through unique strategies that will ensure that our growth does not slow down. This is through the training of our employees in the area of provision of exceptional services.

On sustainability, Mrs. Darcy Stevens will be grooming her son who will be sent on training to fully acquaint him with the know-how on smooth running of the catering business.


The above is what a catering business plan sample looks like, with all the necessary components ensuring that basic operating procedures are adequately covered. It is hoped that this will help you in writing your own unique catering business plan.