Sample Pizza Shop Business Plan Template


Are you thinking about opening your very own pizza shop? Are you looking for a pizza shop business plan sample? Are you interested in getting financing for your pizza shop and need a wonderful pizza shop business plan template to get you started? If yes to any of the above, then that is what you are going to get as you continue reading.


To ease you from the stress of writing a pizza shop business plan sample from scratch, here is a pizza shop business plan sample for your perusal.


Sample Pizza Shop Business Plan Template and Feasibility Report

  • Business Overview
  • Vision Statement
  • Mission Statement
  • Management Structure
  • Products and Services
  • Market Analysis
  • Target Market
  • Competitive Advantage
  • Marketing Strategy
  • Financial Plan: Pricing Strategy
  • Conclusion


Pam’s Pizza Shop is a registered pizzeria that will be based in Texas, USA. It will cater to a wide range of clients including individuals and corporate entities around Texas and its environs. Located in the heart of Texas, Pam’s Pizza Shop plans to have other branches across the US in the nearest future.

Pam’s Pizza shop will strive to provide its clients with the number-one pizza in town with a customer service that is customer-centric as well as taking into cognizance the various health needs of our customers.

Our customers’ interests and feedback will shape Pam’s Pizza Shop. Quality and timely execution of services will be our guiding principle as well as our customers’ utmost satisfaction being our motivation.

Pam’s Pizza shop will thrive on the best ethical behavior as well as maintain a hygienic condition in order to create an environment that will be comfortable as well as attractive to all our clients.

Pam’s Pizza is founded by Pamela Gibson who studied food microbiology in Australia and then got a job in a pizza shop. After spending three years working in a renowned pizza shop in Australia, she moved back to the USA to start hers.


The vision of Pam’s Pizza Shop is to create a pizzeria that would be the first place thought about whenever Pizza is mentioned in USA. Our vision is predicated on the values that we cherish the most: healthy nourishment, integrity, customers’ satisfaction, excellence and teamwork.


To build a pizza shop that will meet the needs and preferences of all our customers and potential customers in the regions / cities where we have our outlets throughout America.


At Pam’s Pizza Shop we offer different taste of pizza in terms of flavors, size and shapes.
In addition to pizza selling and delivery, Pam’s Pizza would also run a consultancy service and training for interested entrepreneurs. This is in order to diversify our sources of income.


Pam’s Pizza Shop will put in place a unique and efficient team that will be sufficiently trained and prepared to adequately interpret the vision and mission statements of the business. Our employees shall comprise of the following:

• Chief Operating Officer
• Pizza Shop Manager
• Quality Control Analyst
• Marketing and Sales managers
• Accountant
• Customer Care Representative
• Messengers
• Cleaners


Market Trends

Pizza in USA is a relatively not new meal to most people. Although it has been available for years in the country, very little consume it frequently. Fast food joints and other take-out restaurant compete with the pizza business, which makes it a little difficult for the market to stand on its own.

These challenges along with others makes it rare to see a business dealing with just pizza as most combine it with other products for their consumers.

Pam’s Pizza hopes to take advantage of this by offering a variety of pizza that would appeal to everyone’s taste bud in order to grow to become the one-stop shop for your pizza cravings.


Pizza is not restricted to a certain age grade as almost everyone consumes pizza. But then, some, especially the younger generation consume it more. This is why after conducting our market research, the following group of individuals would be our main target market.

• Universities
• Secondary Schools and other tertiary institutions
• Children
• Households
• Offices
• Churches
• Entrepreneurs
• Residents


Pam’s Pizza Shop has the aim of spreading across the US in the next ten years and we hope to achieve this using some competitive strategies we have come up with.

We are going to run a training school in addition to pizza sales. This would aid in spreading our market as far as possible.

Pam’s Pizza Shop would also offer a combination of different pizza varieties that includes both local and international taste. Our pizzas would come in different sizes and shapes in order to be able to easily meet with our clients demands.

We also hope to have a service that will be web-based to make it easier for our clients to order for our pizza in the comfort of their homes.

Our state of the art facilities as well as vast experience in this field is one advantage that would keep us a step higher than our competition.


At Pam’s Pizza, we are cognizant of the fact that marketing and its related activities form the lifeblood of any business venture.

Hence, the marketing team at Pam’s Pizza will comprise of women and men that are tested and tried; individuals that are self-driven and pragmatic who also love pizza, and are able to come up with unique ideas needed to navigate the intense marketing turf that is a reflection of 21st century businesses.

We shall let the quality of our services speak for us, by creating a platform – both online and offline – where satisfied customers can engage in word of mouth advertising of our products and services. In addition, Pam’s Pizza will carry out the following marketing strategies:

• Creating active profiles on social media that would be customer-centric and focused.
• Introduce our business by sending introductory letters, flyers, pamphlets and other marketing materials to our target markets such as Tertiary Institutions, market places and schools
• Conducting Promos for our customers as well as road shows to create awareness for our brand.
• Advertise our services in relevant business and financial papers and websites, Radio and TV stations as well as on other online platforms.


Pricing Strategy

Pam’s Pizza Shop will charge according to the size shape and toppings on pizza ordered. We would offer free delivery service to residents close to our location and a minimum charge for deliveries a bit far from us.

In order to remain competitive, our price rates will be a little lower than other pizza rates around us for the first few months of opening.


This business plan for Pam’s Pizza Shop will serve as a platform for the execution of her short, medium and long term goals in this food sector in America. The founder is also of the opinion that this business plan can be subject to change, in order to accommodate any unforeseen changes that may occur in the pizzeria or food sector, in the future.

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