TRAVEL AGENCY MARKETING PLAN SAMPLE
The tourism industry is a multi-billion dollar business, and travelling is a significant part of this industry. Travel agency business is one sector that has attracted a lot of investments.
For those who have had the desire to open their own travel agencies, this travel agency marketing plan will prove invaluable.
We have tried to include some of the most effective marketing strategies that will enhance your business presence.
Why is a Travel Agent Marketing Plan Necessary?
For a travel agency, no meaningful progress can be made without having a marketing plan and implementing its contents. The aim of marketing a business is to increase demand for its services or products. This has a direct impact on profitability. Travel agency businesses rely heavily on patronage. Here, the target market consists mainly of tourists.
The Mission Statement
Your mission statement is a necessary part of your marketing plan. In this section of the plan, you need to describe the nature of your travel agency business as well as the type of services you intend to provide. Also you need to clearly specify your target market too. Your marketing plan will be inconclusive without a mission statement.
Choosing a Niche
Marketing plans are written with a specific niche. Hence, your travel agency marketing plan may target a specific niche such as leisure travelers. Here, you will be designing your range of services to meet the needs of such targets. This streamlines the process of doing business and enhances the quality of service(s) you offer.
What are the range of services you intend to offer? As a new travel agency business, you will have to conduct a research to further understand what services are most desirable for your target market. A clear description of your services will need to be included in the travel agency marketing plan. It goes a long way in helping your marketing campaigns achieve the desired impact.
The business environment thrives on competition. In writing your travel agency marketing plan, you need to identify existing competition. This calls for having an understanding of their strengths. Knowing this enables you to align your strengths in a way that allows you thrive in the face of such competition. In other words, you can increase your competitiveness in several ways such that it enhances the attraction of your business to your clients.
Setting Measured Goals
There is nothing better than setting definite and measured goals to achieve. While marketing your travel agency business, you need a feedback of your progress. Without this, your marketing efforts are likely to be mediocre. There are several aspects of a travel agency marketing plan whose progress can be measured. Such may include the number of clients to attract over a specific time period.
Other likely goals include hitting specific sales targets as well as achieving definite levels of growth in business. These require setting a specified timeframe during which these goals need to be fully realized.
Monitoring your Progress
As you kick start the implementation of your travel agency marketing plans, There should a be a feedback mechanism through which you get to know if your efforts have really paid off or are achieving the desired results. While doing this, you should be open to modification. In other words, you should be able to consolidate on your successes while making necessary adjustments to marketing plans that have not really been effective.
In doing this, you are able to run an effective marketing campaign for your travel agency business. This campaign will become the main driver of growth by making use of the most relevant strategies.
What is your Unique Selling Point?
This is another word for having an edge over other similar businesses. When writing your travel agency marketing plan, you need to have a full understanding of what makes your business unique from the pack. Your unique selling point should be captured and fully expressed in your marketing plan. This strategy encourages greater patronage of your services.
Clients are usually triggered by a compelling message that triggers their interest. Effective marketing plans have such messages that help the business sell its products or services easily.
Pricing plays an important role in a travel agency marketing plan. Your target market will determine your price structure. It is important to have an understanding of the needs of your target market. Overpricing or under pricing your services can dissuade your clients from doing business with you. The best strategy to adopt is finding or putting in place the right pricing structure that fits your target audience.
You can do this by researching what obtains in the industry. Different travel agencies have their different marketing structures. You will have to find one that fits your purposes as well as conduct an online research as well.
Will there be Special Offerings?
To make your marketing plan more effective, you need to present your clients with special deals. Such deals are varied and should be fully researched and only those that improve sales should be chosen. Such deals could include discounts on select services, free trials and special packages among others. In doing this, you should use whatever works for you best.
This is sample travel agency marketing plan you can use to improve the quality of your services and products. The travel agency industry is huge and holds a lot of potential for aspiring entrepreneurs. We recommend that you have a passion for what you do as this will keep the fire burning in the face of difficulties.