Starting Your Own Clothing Label Checklist
Are you interested in small clothing line business ideas? Do you need to start your own clothing line from the scratch with no money?
Are you a fashion enthusiast? Or you are a creative person with a vision? Then, maybe you should venture into creating your own clothing line. Starting your own clothing line at a young age, however, involves more than just being creative, you need to understand how the business operates if you want to make it past the first 5 years.
To be successful in running a clothing line, you need to know how to run a business, market and distribute your clothes, and also how to give the customers what they want.
Without further ado let’s get to things you have to do to start up your clothing line step by step.
Step 1: Make Adequate Research
This is very important if you want to experience success with your clothing line business. If you are a novice in the fashion and clothing business, you need to become knowledgeable. It is time to pick up that Vogue or Cosmopolitan magazine. You need to understand how the fashion industry works. Consider the big clothing brands that you admire and learn one or two things about how they got to where they are.
Your research should also focus on your competition. Ask yourself who is likely to be my competition? How do I beat them? Who is my target market? Where is my target market? What is the best marketing strategy to win my competitors over? How much do I expect to sell units of my clothes? How much does it cost to start a clothing line? How do I get my clothing designs manufactured?
You could make a questionnaire that provides answers to the questions that you might have. Ask shop owners or potential customers to help fill it out. The result can help in determining how you build your own clothing line.
Step 2: Start Planning
Before you start your business, you definitely must have in your head a clear idea of what you want to design and how you want to sell them.
You might have decided to start a clothing line that deals mainly with the production of t-shirts with memes, or it could be hoodies or short sleeve shirts or underwear. You also need to decide what business model will be used. There are mainly three methods which are; Sew-on-demand, wholesale label and custom sew clothing line.
Decide on what method you want your clothes to be, maybe at an online store or a physical store or maybe both. Your marketing strategy also needs to be determined.
Formulate a business plan that fully lay out how you intend to manage your business. In the business plan, make sure to include the executive summary and mission statement which would help in making future investors interested in your clothing line. Also, give an idea of what your business is all about and what makes you stand out from the competition.
Step 3: Produce Clothes that your Customers Want
This is obvious, right? But, many people today just produce clothes that they think their customers would like, and it turns out their customers do not like them. After a batch of production, run a quality assurance test, that should determine whether your clothes meet the standard that they are supposed to.
Ask for honest opinions from people, especially people that are potential customers. Ask them what they think about the quality of your clothes and what they would like to see changed or improved. Make sure to work with these suggestions in the next batch of production.
Step 4: Keep Record of your Finances
This is vital for any business. Having no record of your finances will make your clothing line more susceptible to bankruptcy. Keep a record of the cost of everything it takes to produce a unit or a batch of products. Include the cost of screen printing, labeling, bagging, and storage.
All of this helps in determining the final price of your clothes.
Step 5: Determine your Promotion or Marketing Strategy
In this internet age, the best way to promote yourself is to create a website. Your website has to be professional so that visitors take you seriously. Be sure to drop your contact information so that store owners and retailers would be able to get across to you. You can also allow people to buy your clothes directly from the site.
Pay for advertisement in publications that your target audience will read. You can also make a press release. You can also promote your clothes through your various social media platforms.
Another way to market is by getting a well-known celebrity to wear your clothes. Although this might not always be possible, you can give the most popular people around you your clothes to wear for free. This is a sure way to get noticed.
Step 6: Don’t Quit
Quitters never win. After you must have done your best and still notice that sales are not going up, don’t quit. Instead of quitting, take your time to constantly improve your product, process, and strategies.
Starting a clothing line is an exciting business venture with a lot of potentials. You will need to be creative to keep up with the competition and also, you will need to learn how to run a business so as to stay relevant. Starting out might be really hard but always take advantage of every opportunity to grow and improve.