Interested in small solar energy business ideas? If YES, here is how to start a solar company with no money and no experience. How much does it cost to start up?

Starting a Solar Panel Installation Business

If you are so interested about how the solar news is trending and you want to start a solar company, this is the best time to do that, and you have come to the right place for help. If you are following the trend you should have known by now that solar is the future and starting a solar company now is the best time ever.

Solar business is one of the most trending business presently and with the growth in alternative energy, this trend is going to continue for long.

So, what do you need to know to start a solar company irrespective of your location? To start a solar company, there are lots of things that must be put in place and here they are:


Define your Niche in the Solar Market

There are many niches to choose from in the solar market. You need to conduct some research on the biggest needs in your environment before you start your solar company. The niches in the solar market includes;

These are the niches that are available in the solar market and it is impossible for you to specialize in all. You can choose to focus your company on two at most. You can do a research and see the one that the need is high and also profitable with good profit margin.

Become Certified

No matter your love for the solar business, you can’t just wake up one morning because you have the money and say you want to start a solar company. It doesn’t work like that. You need to be technically grounded in the field.

Pertaining your niche, you need to have technical knowledge on whatever solar niches you choose to build your company around. You need to go and learn about solar and be certified.

Most states in the US requires certification before you will be allowed to start your solar company and the approval takes a lot of time. So, you need to know what you are getting into at first.

Get licenses and Permit

This is needed before anyone can start a solar company. The licenses needed to start a solar company, vary from state to state. Check out for your state the needed license required to start a solar company and get them.

Create a Solar Business Plan

There is no successful company on planet earth that succeeded without a business plan. Create a business plan for your solar business so you can stay organized. The business plan will need to include financing options, operational cost, advertising and promotion strategies as well as where you will find customers at a minimum.

Aside a business plan standing as a guide, the business plan will also help banks and financial institutions consider your request for loan if you may need a loan in the future.

Investors also need solar company business plan before they can invest in your business. So, you can see why you need a business plan for your solar company?

Choose a Suitable Location

This factor alone if not properly decided on has the potential to kill your company. You should not site your company in a location that does not have your ideal customers or where your customers can’t reach you.

Your location should be properly picked after you must have done your investigation about the environment.


Once you decided on starting a solar company, how you get the word out after launching is the next step. There are many traditional means of advertising, but these can be costly. For a business like this, the best and effective advertising channel to use is television, radio and banners.

Facebook and LinkedIn ads will also go a long way in creating awareness about your company and possibly get you leads. You can open an account on these social platforms and just post updates about what you are doing and the progress your business is making.

Using a website as a marketing tool is also another thing to consider too. There is no way you can run a solar company without a website that won’t cost you much to build.

You can hire any web designer from any freelancing sites like Elance or Fiverr to help you create one for a very cheap fee. You can view other solar company website to have a clue of how to structure the layout of your company website.

Build a Strong Customer Base

Doing this is very easy as it can be done using your marketing channels. You are not just out there to sell and make money, one of your duty is also to educate people on the benefits of using solar.

Explain the benefits in real, numeric terms. Provide analogies and examples that support and augment your claims. Help them to see the ways in which they will help the planet. Explore with them the potential tax credits or benefits they can get by choosing solar. Make sure to explain that the longer they have solar power, the more they will save as well.

If you do this consistently as you also sell, you are building a customer/fan base that will end up buying whatever you are selling and return back to buy more and even refer their friend and family members.