Probably, you are finding how to write a simple one page business plan very daunting. Then you are not alone, it’s something very common, especially because most people do not know the rudiments of writing it in the first place. Well, nothing to worry about because in this post, I will show you the format to write a simple one page business plan.

In writing a simple one page business plan, you must be as confident in ideologies as much as you possibly can, and at the same time, very delicate with your choice of words. Your words can earn you funds if adequately concocted, and can mar your impression if poorly done.

From executive summary to the market strategy, to financial plans, you should consider impressing your reader with your organization content of the plan.

Without further ado, we would consider each of the key sections that make up a rich business plan:

Table of Content
This section of your one page business plan contains all the information as to the content of the plan. It contains the title of each sections of the business plan like the executive summary, the mission statement, the core values, and so on until the financial analysis. It should organize each section in such a way that it would enable reader easily locate where exactly he wishes to read.

The table of content is unarguably the most essential part of your business plan, as it enables busy reader easily look directly to your objectives, financial analysis, strategies, etc., without the feeling of wasting time.

The Executive Summary
This section in your one page business plan comes usually just after the table of content. It includes information as to what the organization or firm actually does, the structure of its administration, who are responsible for the management of the business. It goes on to describe in most cases the role of each managerial staff; but considering optimizing the space for the plan, you could omit this part.

Mission Statement
This is a short piece of message that conveys the status that the organization is collectively striving to attain. It could vary from ranking number 1 in the industry, to being the best in customer relationship, and many others. But the mission must be powerful enough and worthy of investments.

Core Values
These are sets of virtues that the organization uphold whatever the situation is. They portray the organization’s public impression, and as such would brief any investor about the nature of dealings the organization partakes in.

This section in your simple one page business plan is vastly important. Consider brevity when putting your business objectives down, so that readers can easily catch the message. It is recommended that you use numberings to itemize your objectives, and set them apart.

They should be the goals the firm looks forward to achieving after some time of operation. They should be as concise as they can be.

Products and Services Offered
The very products that the firm boasts are to be mentioned under this section. Also, the services the company offers are to be presented here in a listed fashion. However brief, you must make this section of your one page business plan do well to coat the information presented with some details; for example, instead of saying ‘dealers on solar panel’, it would pull more attention in the form, ‘solar panel sales and installations’.

Market Analysis
Here you consider the nature of the market. The different partitions: Middle class, lower class, and upper class. Which one of these categories would likely demand your product or service?

There are different fashions the market segmentation can assume, it could be young and aged categories as well, like when you are going into the business of fashion dresses. Simply segment the market based on your product or service.

Aside from segmentation of the market, you also consider the target market for your products and services. You describe how the locality you have your business would/had responded to your business; and form a conclusion if you have your target market under your nose or not.
Market Strategy
This is where you should impress the reader with your ideas. What promotional measures are you about to or have taken towards pulling the market in your direction? What steps have you take to woe your competitors in the good spirit of sportsmanship? Spill it all under this section. Make every strategy easy to comprehend and positioned for complements.

Competitive Advantage
What advantage do you have over your competitors that place you in the forefront of the market?
Perhaps your business enjoys proximity to a location where you sort of service is highly sort after, this is where you get to make the reader of the plan believe in your business. Prove that your business has got potentials.

Sometimes, in some simple one page business plans, a SWOT analysis section is included in place of Competitive advantage section, or a combination of the two.

Financial Analysis
Under this part of your business plan, we have the have the most sensitive information about the business. They are the indicators by which most investors gauge the likelihood of success or failure of your company. So if they are not well-posed, you stand a chance of losing out on funds. It contains any monetary information of the business.

This part typically contains information on the following:

• Budgets
• Cash Flow
• Break Even analysis
• Profit and Loss records

Whatever has a beginning should have an end. This section marks the end of your simple one page business plan. In most cases, a 2—3 sentence summary of the entire business plan.

NB: While writing the plan, do well to go straight to the point, as you are not writing a romantic novel; give the briefest possible details. Under these sections, you can fold value information into a simple one page business plan outline without any damage to the message conveyed; and then earn yourself a worthy business plan that guarantees fund generation.



Example of a Simple Business Plan Sample [ONE PAGE TEMPLATE]

Savvy business owners know the importance of a business plan to their business, yet many of them are not taking it serious. A lot of them don’t even have a business plan and some of them that have it do not review it at regular intervals. What do you think is the cause of this?

The problem is that most business plans are usually bulky and creating them can be stressful and time consuming. This is why many business owners have not created their business plans. Some of those who have a business plan seldom read and review it because they are normally discouraged by the amount of time doing this will require.

The solution to this is to create a simple one-page business plan that will clearly communicate your business concept and that can be read and reviewed quickly. You can also use it to pitch your potential investors. The truth is that most investors don’t have the time to go through a business plan with many pages, they prefer a simple one-page business plan that they can quickly go through.

If you are a business owner and you don’t have a one-page business plan, you should get one immediately. Below is a simple one-page business plan template that you can use to create yours.

BUSINESS NAME: Comfy Shoes Inc.


This should describe the kind of business you want to build, who your target customers are, where your business will be located and what you see the business becoming in the future.

Example: Comfy Shoes Inc. is a footwear company that manufacture beautifully designed, durable shoes. Our target customers are men with large feet who always find it challenging to get their shoe size in the market. The business will be located in the heart of New York City in the United State because our research shows that is where our target customers are highly concentrated. Within the next 10 years comfy Shoes Inc. will have become an international brand that is highly demanded for all through the world.


This should address the why of your business and the how of your vision. That is, why do you want to start the business and how you intend to achieve your vision?

Example: The reason for starting Comfy Shoe Inc. is because we want to bring comfort to people. People with large feet go through a lot of stress in getting their shoe sizes, we want to save them this stress and bring comfort to them by producing affordable, quality foot wears that fit their feet perfectly and comfortably.


This should identify the resources that will be needed for use. Such resources include physical resources, capital resources and human resources.

Example: Comfy Shoe Inc. is a work class company and as such will make use of standard and high quality resources. Our shoe factory will be set up in a world class standard and all the equipment and materials we will use for the production of our shoes will be of high quality. We will also make sure we employ competent people to work for us.


This should talk about the financial cost of starting the business, how you intend to raise the capital to start the business and so on.

Example: The total cost of setting up Comfy Shoes Inc. is $150,000. This covers the cost of setting up a shoe factory, buying of leather and other shoe making materials, purchasing of equipment and tools, advertising and marketing, recruitment of workers and the payment of their salaries for the first three months. The capital to start the business will be raised from the founder’s personal savings and loans.


This should highlight the major marketing strategies that you want to use in reaching your target market and converting them into loyal customers.

Example: Comfy Shoes Inc. will employ both online and offline marketing strategies in reaching out to our potential customers. The major offline marketing strategy we intend to use is television advertisement while the online marketing strategy we intend to use is content marketing and running of contests and giveaways on Social Media platforms.

There you have your simple one-page business plan template? If you have not created your business plan, you no longer have an excuse. You now have a template to guide you in creating a simple business plan in a fast and easy way. So, get to work right away.

Don’t forget this; though a simple one-page business plan is very handy and useful, it should not replace the well detailed and comprehensive business plan that is also essential for you to have. So, a simple one-page business plan should only serve as a complement and not as a replacement to the comprehensive one.