Sample Senior Care Business Plan Template PDF

If you are looking for a sample senior care business plan template, here is a business plan for starting a home health care business and free feasibility study example you can download.


Are you interested in starting a non-medical elder care business? If yes, then this is a business plan sample that can serve as a guide in writing your own business plan.

Business Name: Topson Senior Care Services


  • Executive Summary
  • Business Description
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

A non-medical home care business helps in providing great services to people who are in need of it and it is less technical. This is a business that has continued to grow and gain popularity not only in the United States but in other parts of the world. A non-medical home care business basically is a private residence for mostly the elderly, children and young persons who cannot live with their families due to obvious reasons or those who have disabilities and cannot live alone.

The law states that for a home care business to be established, it must have at least six residents and a trained caregiver who will be present for 24 hours a day and 7 days a week. It is important that the residents are not people who need medical care because it is mainly for elderly people and those with a disability, people who need help in completing daily and simple tasks.

The home care industry is a large one and thrives well in developed countries such as Canada, United States of America, Germany, United Kingdom, Australia, Germany and so on.

Topson Senior Care is a well licensed and registered home care startup business which is in its initial year of operation. The business will be located in Duluth, Minnesota and will provide home care services to residents who want to be taken care of in a facility.

A newly renovated and spacious housing facility has been secured in a good location which is already equipped with the required accommodation facilities. Topson Senior Care is a business that passionately believes in success and financial excellence.

In everything we do, we will ensure that our residents are satisfied, comfortable and willing to recommend our business to others. We are determined to provide excellent services such as:

  • Skilled nursing care
  • Personal hygiene
  • Personal support services such as taking medicines, bathing, etc.
  • Companionship
  • Nursing aide

Our vision is to become a one-stop home care facility in Minnesota and also to be among the top home care facilities in the United States of America.

Our mission is to provide superior and quality services with competence and professionalism to our clients. We also aim to provide a comfortable and safe home for more than 10 residents.

In building a standard home care, we have decided to employ only those who are qualified to work in the company, those who are professionals, hardworking, customer-centric, honest and passionate to work in a home care facility. They will be employed to occupy the following positions:

  • Chief executive officer
  • Trained caregiver
  • Nurse Aides
  • House manager/administrator
  • Rehabilitation counselors
  • Accountant
  • Sales manager
  • Night manager
  • Medication management counselors
  • Weekend activity coordinator
  • Cleaners

Market Trends
The industry was even able to grow in a bad economy due to the nature of the business. The trend in the industry is that home care businesses are now adopting the use of technology in adjusting their services to attract more residents especially educated and knowledgeable residents.  Therefore, in making our business succeed we will be adopting the use of technology and also adapt to new markets.
Target Market
Like we all know, our target markets are the elderly people and those with disabilities.

In making the business succeed in the industry, we will ensure that effective marketing and advertising is done. Also to ensure that the business gets to the top, we have decided to do the following:

  • Offering resident-oriented and home model care than other home care facilities.
  • Being health conscious and customer-centric at all levels of the business.
  • Making the facility a conspicuous edifice in the city of its location.
  • Being equipped with all the things that will make life comfortable for our residents.

The business has gotten 75% of the startup capital which is $150,000 and the remaining 25% will be gotten as a loan from banks and also from personal savings.

We know that the industry is highly competitive and we have decided to stay atop the competition favorably by being devoted to the services we provide to our residents. We will ensure that the residents are satisfied even beyond their expectations so that recommendation can come easily.

This is a senior care facility owned by Sarah Topson and is located in Duluth. Minnesota. This business plan can be used as a guide to writing a senior care center business plan sample.

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