PIGGERY BUSINESS PLAN SAMPLE TEMPLATE
Pig farming which is a subset of the agricultural livestock farming industry is a business that particularly focuses on the rearing of pig and piglets. Other complimentary businesses include pig meat processing, et al.
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BUSINESS NAME: Billy Willy & family Farms Ltd.
Here is a business plan for starting a pig farm.
- Executive Summary
- Our Products and Services
- Vision Statement
- Mission Statement
- Business Structure
- Sales and Marketing Strategy
- Market Analysis
- Financial Plan
- Sales Forecast
Billy Willy & family Farms Ltd is a pig farming family business that is registered with the relevant authorities in the United States. The business will be established in Dallas, Texas, United States.
The pig farming business will be situated in one of our landed properties in Dallas. It is a very huge piece of land where we can rear our pigs and piglets; and also be able to install our processing plant. The business will be concerned with the rearing of pigs and piglets, and also the processing and packaging of pig meat (pork).
Billy Willy & family Farms Ltd will be owned by the Williams. It will be run and managed by both Mr and Mrs Williams. The major goal of the business is to maximize profits as much and as best as possible and permissible within the laws of the land.
To startup our business, we require $400,000. This capital will be sourced from our savings, and from loans from friends and our bank.
OUR PRODUCTS AND SERVICES
Billy Willy & family Farms Ltd is a pig farming business that has been licensed, and it is fully committed to operating business while conforming to the United States laws. We will focus be focusing on the rearing and sales of pigs, and the processing and packaging of pig meat (pork) for consumption. The following are the services we will focus on in the course of running our pig farming business:
- Sales of pigs.
- Sales of processed and packaged pig meat (pork).
- Breeding services.
- Sales of dairy products.
- Shearing services.
- Boarding services.
Our vision statement at Billy Willy & Family Farms Ltd is to be recognized as the top leading pig farming business in Dallas, Texas; and to also be counted amongst the top ten (10) pig farming brands in the United States.
Our mission in the industry is to become the number one reputable brand in Dallas, Texas that sells pigs and piglets, together with processed and packaged pork and other pig products. We want to establish our business to the level where it would compete amongst the leading pig farming businesses in the United States.
In due time, we will expand our business to the international stage, into countries in Africa and parts of Europe.
Billy Willy & family Farms Ltd is a pig farming business that will be owned and managed by Bill Williams and his family. The Chairman Executive Officer (CEO) position will be held by the vibrant and energetic Bill Williams.
Mrs. Williams will bring in her veterinary knowledge into the business, and she will hold key positions in the first few years of the business. In due time, we will employ qualified employees to fill in the required positions. We will make sure to hire employees who, amongst other things, are loyal, competent, dedicated, and have a very positive spirit in doing business.
Also, we will make sure more than 60% percent of the required positions are occupied by prospective candidates who have had several years of experience. The following are the key positions to be filled:
- General Farm Manger
- Piggery Supervisor
- Sales and Marketing Officers
- Field Employees
SALES AND MARKETING STRATEGY
We are well aware that most pig farming businesses fail to make substantial profits because of their inability to market their business and products. Bearing this in mind, we have been able to come up with several marketing strategies to promote our business and products. They are as follows:
- We will start off by introducing our business and products to everybody. Starting with our friends and extended family.
- We will list our pig farming business in yellow pages ads.
- We will make sure to advertise our business and products in food related and agro-allied magazines, reputable newspapers, radio and television stations.
- We will make sure to always attend agriculture related seminars, food expos, etc.
- We will also do well to encourage our loyal customers to spread the word out to others.
- We will create customer reward programmes and promos to reward our loyal customers.
- We will make sure we leverage on the online world in advertising our business and products.
One notable trend in the industry is that pig farmers no longer focus on rearing pig livestock alone, but are finding it pleasurable to compliment the business with either crop cultivation or pig meat (pork) processing and packaging.
Also, even though pig raising had been in existence for long, the industry has in no way become over saturated. There is still room for new innovations and improvements. Technology has helped the industry in no small way as regards packaging and preservation of the products.
Another trend is that, because of improvements in technology, it has become very easy for pig farmers to experiment with cross breeding. Various species of pigs are cross bred to produce new breeds.
Our target market encompasses all. Everybody needs pig products in one way or another. Livestock products such as pork, milk, skin which serves as leather for bags, belts, shoes, etc are from time to time consumed by the general populace.
Source of startup capital
A total estimated sum of $400,000 is what will be required to start up our hog raising farming business in Dallas, Texas. We have decided to raise a great percentage of the capital from the bank, and from our close friends. We have been able to raise $150,000 from our personal savings and from the sales of some of our assets.
Peter Morrison, a close family friend will be supportive enough to lend us $100,000 which we have agreed to repay before the fifth anniversary of our business. Tennyson Murray, another family friend, will help us with $50,000. The last $100,000 will be sourced from our bank.
Below is Billy Willy & family Farms Ltd sales projection for the following three years after the establishment of the business:
Year One $260,500
Year Two $480,000
Year Three $750,000
This sales projection had been conceived bearing several factors in mind. Regardless, it is only a projection.
Billy Willy & family Farms Ltd is a pig farming business that will be located in Dallas, Texas, which will be owned and run by Mr and Mrs Williams. The business has put in place the necessary resources to kick start as soon as possible. Amongst the services that the business will offer include pig rearing, pig products processing and packaging.