Sample Personal Training Business Plan Template PDF

If you are looking for a sample personal training business plan template, here is a business plan for starting a in-home small group personal training business and free feasibility report you can use.


If you have been thinking about starting a freelance personal training business, then this post is exactly for you. This post can be used as a guide in writing your own business plan specifically, a personal training business plan.

Business Name: Christopher Lawson Personal Training Centre

  • Executive Summary
  • Business Description
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Personal training is a business that has been in existence right from the early days of human civilization. This is a business that thrives really well considering the fact that anybody can afford it and personal training can be done for various aspects of life.

The basic importance of personal training is to help people grow or develop one skill or the other whether technical or soft to increase their productivity. The business is a very broad one because there are so many skills people might be interested in acquiring, some of such skills are: writing skills, financial management skills, business etiquettes, dance steps, public speaking skills, and so on.

Christopher Lawson Personal Training Centre is a registered and licensed business for that is owned Christopher Lawson. The Centre will be located in Los Angeles, California and we are aiming to become the best personal training center in Los Angeles and in achieving this, a facility has been secured at a very good location.

Christopher Lawson Personal Training Centre will operate a well licensed business that is after satisfying its clients by offering varieties of services which are:

  • Leadership skills
  • Writing skills
  • Management skills
  • Financial management skills
  • Business etiquettes
  • Customer service skills
  • Public speaking skills
  • Interpersonal skills
  • Online coaching services

The vision of Christopher Lawson Personal Training Centre is to establish a highly effective and competitive business that will be the number one stop and choice for everyone in Los Angeles and California at large.

Our mission is to provide very effective and highly professional personal training to a wide range of customers. Our main goal is to become the leading personal training business in the industry within the first four years of operation.

In ensuring the success and growth of the business, we have decided to hire competent, honest, and hardworking people to occupy the following positions:

  • Chief Executive Officer
  • Centre Administrator
  • Personal trainers for different skills
  • Accountant
  • Customer Service Officer
  • Cleaners

Market Trend
We all know that the personal training industry is not a new industry, it has been in existence for a while now and for us to be successful and be ahead of competitors in the industry, we need to acquire as many certifications as we can and also testimonies from our students who had a very huge experience.

The influence of technology is another major trend in the industry, technology helps generate more income. We can also train students who are kilometers away from us with the help of technology using tools like Skype, Webcast, YouTube and so on.

Our Target Market
Christopher Lawson Personal Training Centre will be situated at Los Angeles, California offering services to the residents and even those who are far away with the help of technology. The business will be focusing on training of soft skills that will help improve capability, productivity, and efficiency. Some of the people that we will be targeting for the personal training are:

  • Public figures/celebrities
  • Business People
  • Corporate Executives
  • Government Officials
  • College Students
  • Sports Men and Women

In ensuring that we get to the top of the industry and succeed, we have decided to adopt some techniques which will also help in ensuring profitable sales. These techniques are:

  • Giving discounts to our first set of customers and regular customers.
  • Having a one on one relationship with our customers with the aid of CRM software.
  • Offering quality and reliable services to our customers.
  • Sponsoring relevant programs in the immediate community where the business is located.
  • Advertising the business on both print, electronic and online media.
  • Having an official website where regular advertisement is done.

The business has gotten 65% of the startup capital which is $150,000 and we are looking to get the remaining 35% from personal savings and from banks as loan.

We are well aware of the high level of competition in the industry and we have decided to soar high above the competition by offering constant quality service that brings about remarkable improvement in the customers and also meet all their expectations.

Also, we have decided to hire people who are professionals, experts, and qualified personal trainers who are able to build soft skills within few days. This will also serve as a competitive advantage for us.


This is  a personal trainer business plan sample that can help and serve as a guide in writing your own business plan. This is a personal training business owned by Christopher Lawson.

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  1. Living in south of spain what business would be in demand

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