HOW TO BOOST SALES THROUGH MOBILE MARKETING TRENDS
How SMS Mobile Marketing Solution Increase Sales: Mobile commerce sales in the United States were expected to top $104.05 billion in 2015 – a 38.7 percent growth rate versus revenues from the year before – and m-commerce is growing approximately 2.58 times faster than e-commerce as a whole.
Translation: people aren’t just buying more online, they’re finding and purchasing those products through their smartphone or tablet.
Take advantage of this trend by tapping into our 5 tips for better sales through mobile marketing sales strategy.
5 EXAMPLES OF MOBILE MARKETING TOOLS AND SALES STRATEGY FOR SMALL BUSINESS
Know Your SEO
SEO stands for search engine optimization, or the steps you must take to get your website recognized and ranked by search engines such as Google. Traditionally SEO has been almost synonymous with keywords, but today it’s so much more than just incorporating “best budgeting software” into your blog a handful of times. You also need to take a look at meta tags, create original content, and make sure your site works well on mobile devices (more on that in a minute). Mobile searches lead to corresponding online action – such as a website visit or even a sale – 70 percent of the time, a rate almost three times better than the conversion rate on a personal computer. Get noticed by the search engines and you’ll get noticed by the consumer, and these days that means a sale more often than not.
Optimize Your Site for Mobile
Mobile optimization involves making sure your website looks and works great no matter what device it’s been accessed from. For some businesses, this means creating a separate, bare-bones mobile-only site that offers a limited amount of information; other companies want continuity between mobile and desktop users and decide to have a one-size-fits-all design that is simple yet effective. There are pros and cons to both approaches, but the bottom line is that you need a website that works for mobile. If your content trails on the screen or if your site loads slowly or if images or links come up as broken, it’s simply not going to fly:83 percent of mobile users will take one look at a site not optimized for mobile and head off into the wild blue yonder, never to be seen or heard from again. Not only have you lost a potential sale right in that moment, you’ve also made a bad impression that could follow you forever, and cost you that customer for a lifetime.
Make Your Social Media Ads Mobile-Friendly
People are all over social media these days, and they’re increasingly logging in not from their laptop or desktop computer but via their mobile phone. Some 1.28 billion people are active on Facebook every month, and of those 78 percent only go online from their smartphone or tablet. If you want your Facebook ad campaign to be effective, it needs to cater to these users. Boost posts with links to mobile-friendly content and create campaigns that target mobile users heavily. You may only have a few seconds to grab a quick-scrolling social media surfer’s attention, so keep your message succinct and user powerful graphics and simple but impactful fonts that set you apart from every other post on people’s newsfeeds.
Would you rather be talked at by the mobile marketing companies you do business with or be a part of an ongoing conversation? Chances are you’d rather have your say, and you can help your consumers do the same by offering them opportunities to interact with you from before the first time they discover your brand until long after they’ve already purchased your product. You can ask for feedback through an SMS message, send out an email survey after a website visit or purchase (SMS automation works great for that), or even just read and respond to social media posts on your page. People crave connections and the more you foster that bond the more likely they’ll want to spend money with your brand.
Make it Convenient
Life is hard. Make buying your product easy by incorporating intuitive design and taking the guesswork out of all your marketing collateral and advertising.
● Embed links in your ads that take users to the advertised product
● Make sure your e-commerce shopping cart is mobile friendly
● Offer mobile-friendly payment options like credit card scanning or links to easy-pay sites like Paypal
● Remember screen size: no one wants to inadvertently suffer from “fat finger syndrome” and accidentally click a link they can’t get out of simply because the screen is too small and the link was too big
We’re standing at the beginning of a brand new year. It’s the ideal time to start a new small business or to take steps to see your current business soar, and these 5 tips are the perfect way to help make it all happen.
Sophorn Chhay is a professional inbound marketer who is an expert in generating targeted traffic and sales boosting leads. Through the use of Trumpia’s SMS marketing automation solution, Sophorn assist business ventures and organizations interact effectively with their new and existing clients and members.