Sample Medical Home Care Business Plan Template PDF

If you are looking for a sample medical home care business plan template, here is a business plan for starting a medical home care agency and free feasibility study example you can download.


Medical home care business is a health business that deals with offering healthcare service especially to senior citizens, and on special cases or during an emergency they open the service for anyone.

In this article, I present to you a sample medical healthcare business plan that can be consulted when planning to start the business, and at the end of our discussion, you should be set to start your own medical healthcare service.


  • Executive Summary
  • Our Product and Services
  • Vision Statement
  • Business Structure
  • Mission Statement
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusions

Executive Summary
Skywalk medical home is a business that is fully registered and has fulfilled all the legal requirements for starting a business in Los Angeles, United States of America. Our business will do all in its power to deliver the best medical service for people.

Tyler Brown and John Stone will both be the owner and manager of Skywalk medical home, located in Los Angeles, United State of America. At the moment, they have been able to amass a total of $2,000,000 from their personal savings and sales of some of their properties, they will be looking forward to getting a loan of $2,000,000 to complete the startup fund amounting to $4,000,000.

Our Product and Services
Skywalk medical home is in the medical business to provide the best service for all individuals. Our services are not time-based and we will only be attending to patients who are duly registered. Our headquarter will be located in Los Angeles in the United States of America.

Vision Statement
Our vision in the medical industry is to become a standard medical home care who will give perfect health care services to everyone; we are looking forward to making our business a household name in the next three years.

Mission Statement
Skywalk medical home mission in the healthcare industry is to become a very reputable and important tool in dispensing the best healthcare service for our clients. We are hoping to build a business that will benefit everyone who needs basic health care.

Business Structure
Our business owners know the importance of their structure and staffing as a function of success to their business. We are looking forward to taking our recruitment seriously and make sure we acquire the best heads in the healthcare industry to deliver the best services, the positions to be filled include:

  • Manager (CEO and Owners)
  • Doctors (2)
  • Health record personnel
  • Nurses (6)
  • Attendant (6)
  • Security personnel

Market Analysis
Market trend

One notable trend in the medical industry involves only those who have the best workers who attend to patients in a tender, loving and caring way as the best in the industry. Pricing for their treatments also defines how successful a business will be if affordable people will come, if not they won’t see them as an option.

Target Market

Below are some of our identified target markets:

  • Families
  • Babies
  • Old Ones
  • Schools
  • Individual and households.

Sales and Marketing Strategy

Sales and marketing strategy is one factor that also defines the success of any business in the healthcare industry, Skywalk is so much aware of this fact and we have made plans to market our self the best way by recruiting the best marketing agent available, other plans include:

  • Sending a letter of introduction to industry and offices and distribution of fliers and business cards.
  • Advertising our services on popular news media like television stations, radio stations, newspaper, and magazine.
  • Using the internet to inform people about our business especially the social media platform.
  • We will make use of banners and posters to broadcast our business.
  • Listing our business on the yellow pages.

Financial Plans
Source of Startup capital

Skywalk medical home is in the business to offer the best service for their clients. But to start any business, money is definitely needed.  Tyler Brown and John Stone has made plans to raise needed funds to start their business, as of present they have amassed a total of $2,000,000 from their personal savings and sales of some of their properties, they will also be looking forward to get a loan of $2,000,000 to complete the startup fund amounting to  US $4,000,000.

Competitive Advantage
Although we are new in the healthcare industry, we are not going to turn our self into kids for others to play with, we will be taking a leaf from our predecessors on ways to run our business and we will compete with them reasonably to help us deliver the best service.

In this article, we have discussed in details all that is needed to start a medical healthcare service. The business is named Skywalk medical home and it is owned by Tyler Brown and John Stone who have both been involved in some business prior to this.

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