Sample Lawn Care Business Plan Template PDF

If you are looking for a sample lawn care business plan template, here is a business plan for starting a lawn mowing company and free feasibility study example you can download.


The lawn care industry is an industry that is indispensable. This, therefore, makes it a good business to venture into. This lawn care business does not need much to be setup or run. This fact has led to a high level of competition in this business.

There are quite a number of things that should be done to make this business work. One of them is having a business plan. If you are looking to start up this business and do not have an effective business plan, we’ve got you covered. This article contains a simple lawn care service business plan sample. This sample will be of great help in helping you set up your own company.

Below is a business plan sample for a lawn care service business.

Business Name: Green and Clean Lawn care company

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary
Green and Clean Lawn Care Company will be located in downtown Orlando, Florida. It is a lawn care business that is owned by Coleman Rice. This lawn care company will be set up with $40,000 and will provide lawn care services to the middle-class residents of Orlando, Florida.

Some of the services that will be made available to members of the public by this company are edging, the removal of clippings, trimming, and lawn cutting. At Green and Clean Lawn Care Company, we have acquired all the licenses that we need to carry out this business in the United States.

Green and Clean Lawn Care Company will be managed by Coleman Rice and will also have just one employee for the first six months of operation. All services that are offered by this lawn cutting firm will be done just once a week unless there is a special request by a client.
Our Products and Services
Some of the services that we will be rendering at Green and Clean lawn care services include;

  • Weed Control
  • Fertilization
  • Grub Control
  • Bush Trimming.

Vision Statement
We are not in this industry to make up numbers. Our vision is to build a lawn care company that will be a yardstick for measuring the success of companies in this industry both in cities in the United States as well as other major cities in Canada.

Mission Statement
Our mission is to set up a top-notch lawn care company that will be in charge of taking care of the lawns in the many neighborhoods in Orlando Florida, in other parts of the United States as well as major cities in Canada. We are ready to world very closely with professional real estate agents. This we believe will help us achieve this mission rapidly.

Business Structure
A lawn care company is a company that is very easy to set up. Not much is required in terms of capital as well as skill. The fact that not much is required in terms of capital coupled with the fact that you do not need much skill to get started with this business has led to a high level of competition in this business.

To ensure that we are ahead of our equals and are close to other lawn care firms that are more established, we are looking to build a system that will not only function at its optimum but will also last the test of time.

We will ensure that we get only the best equipment to make our plans a reality. Also, when the time to employ workers comes, we will employ only those that are ready to work in a target-oriented firm.

Market Analysis
Market Trend
In the last five years, there has been a significant rise in the prices of homes in very well developed neighborhoods. This incidence has brought about a steady move from urban areas to neighborhoods that are not so close to the urban areas. This is because it appears much easier to get better quality apartments in areas that are close to the countryside when compared to urban areas.

In as much as a lot of people do this regularly, only very few are prepared for the level of work that should be done to take off the gardens and lawns surrounding their homes.

This occurrence has brought about a demand for lawn care services over time. Also, as it stands, this trend is not about to come to an end. This implies that there will be a continuous increase in the demand for lawn care companies. Thereby making this venture a very profitable one.
Sales and Marketing Strategies
As a new company that is interested in making it to the top in record time, we have come up with strategies that we are certain will be of great help to us. They are;

  • Partnering with real estate agents
  • Printing our fliers and making them available in public places
  • Having a strong online presence

Target Market
The market for lawn care businesses is very large. As a result of this, it might be little difficult to choose a target market. In as much as coming up with a target market is not so easy, we have carried out our research and have come up with a target market. Those that make up our target market include

  • Young Couples
  • Elderly Couples
  • Community Sports Centers.

Financial Plan

Source of Startup Capital
Not much is required in terms of capital before a lawn care company is set up. For our lawn care company, we will need $40,000 to get started. This amount will be used to get the latest equipment as well as pay for licenses. We already have 70% of the amount that is needed. We will get 30% from family and also bank loans.

Competitive Advantage
The competition in this industry is very high. However, one thing makes us stand out; that is the quality of our equipment as well as our maintenance culture.

This is a sample business plan for a lawn care company that is known as Green and Clean lawn care firm.  This company will be located in Orlando, Florida and will be set up with $40,000

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