If you are looking for a sample hatchery business plan template, here is a business plan for starting a poultry hatchery business and free feasibility study example you can use.


The agro-allied industry, of which poultry is a subset of, is increasingly drawing the attention of investors and entrepreneurs. There have been huge investments in this agro sector, with impressive results to show for this. This article will highlight an important area of the livestock industry, which is the hatchery business. This hatchery business plan aims at assisting entrepreneurs and investors with interest in starting a hatchery business the necessary tips and guidance on producing a well-written hatchery business plan.

With the insights provided in this chicken hatchery business plan, the chances of producing a comprehensive and well written business plan are high as the examples simply need to be used as guidance in writing a unique hatchery business plan. This hatchery business plan will be treated under the following sections;

Table of Contents

  • Executive Summary
  • Products and Services
  • Vision Statement
  • Mission Statement
  • Target Market
  • Competitive Advantage
  • Payment Channels
  • Publicity and Advert Strategies
  • Sales Projection
  • Source of Revenue
  • Source of Startup Funding

Executive Summary
Evans Hatcheries is a hatchery business located in the heart of Washington, which will be providing high quality hatchery services covering a wide range of poultry birds. There is an increasing demand for quality poultry products and to achieve this, the responsibility lies on the hatchery sector. It is in recognition of this that we have put in place a business model that will ensure that only the best products are released to the open market.

To achieve this, we have put in place a world class quality control department and laboratory to ensure that only industry best practices and procedures are adopted. We have also established an efficient marketing department to strategize on an efficient distribution strategy for our products and services.

Products and Services
Our hatchery business has in place the best hatchery facilities which cover a wide variety of bird types that include turkey, chicks (consisting of broiler, layers and cockerels) and ducks. Because this business depends on eggs, we are putting in place a 5,000 capacity poultry farm with a variety of birds that include chicken, turkey and ducks. However, this will not be currently sufficient for our hatcheries, as we have plans of further growing our egg production capacity. Therefore, we will be purchasing our egg needs from external sources (other poultry farms) for the main time.

Vision Statement
Our vision at Evans hatcheries is to be among the top hatcheries within the DC area, with an expansion plan of extending our operations across other states within the United States. We plan on being among the top hatcheries in the United States within a decade from the time of commencing our business operations.

Mission Statement
We are into the hatchery business to make profits. However, this is not our driving force alone, as we believe that we also believe in service excellence. Therefore, our clients are our primary focus. We will be addressing the problem of low quality chicks encountered by farmers which has significantly increased the mortality rate, thereby reducing the profit margin for farmers.

Our Target Market
Our target market is quite extensive, as we will be mainly focused on the production of quality birds for other poultry farms, individual poultry farmers, as well as entering into a mutual relationship with other contacts within the industry to get maximum exposure to market demand. In addition to this, our hatchery business seeks to engage in price matching with similar businesses to offer competitive pricing for our services and products.

Competitive Advantage
To compete effectively in the hatchery sector, we are putting in place certain conditions not commonly available in similar businesses. Such include an enhanced welfare package for our workforce to ensure increased dedication which results in increased productivity. Our quality control unit will be of the highest quality to make way for the provision of the best products and services to our clients.

Payment Channels
This will be varied and diverse, as we will be deploying every available payment system to ease the stress related to the payment for services. These will include the use of the POS machines, the acceptance of cash payments, use of credit cards, receipt of cheques as well as the use of internet banking among several payment options.

Publicity and Advert Strategies
We will reach our target market through the adoption of the most effective publicity and advertisement strategies. These will include the use of internet tools such as building a website, using social media tools for effective exposure and also the adoption of the print and electronic media channels. Word of mouth marketing should not be ignored as it is still an effective publicity and advertising tool.

Sales Projection
Using the current economic realities, we have conducted a research on possible sales projection, and the results so far have been impressive. This projection covers a three year period and the results are shown on the chart below. It will be important to note here that unforeseen circumstances such as natural disasters and economic recession have been discounted at arriving at the results.

  • First Year $390,000
  • Second Year $500,000
  • Third Year $710,000

Source of Revenue
A bulk of revenue generated for the business will come mainly from the products and services offered by our hatchery business. As time goes on, we intend creating additional income streams for the business to add to our revenue generation diversity.

Source of Startup Funding
Funding for this business will come partly from savings set aside by the owner of the hatchery business (30% of the required funds) while the bulk (70%) of the funding will come through debt financing arrangements.

This poultry egg hatchery business plan sample provides a guideline for the entrepreneur/investor to work with. The information provided here can be used for guidance purposes only, as the entrepreneur will need to carry out an intensive brainstorming sessions to come up with realities faced by his/her business while adopting the structure of this business plan.