Sample Gym Business Plan Template PDF

If you are looking for a sample gym business plan template, here is a business plan for starting a gym business and free feasibility study example you can download.


Are you interested in starting a gym or fitness centre? If yes, then this article is for you which is all about writing a gym business plan. It can be used as a sample or guide in writing your own gym start up business plan.

Business Name: The Mountain Gym


  • Business Description
  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

The fitness industry is an industry that booms well due to the fact that people are always seeking new ways to get in shape. The fitness industry basically is after offering fitness centers where exercise equipment, weight reduction programs and so on are provided for their customers.

This industry is not the type that requires academic qualification or training before one can join the industry. All you need to have is interest and passion to work things out for your business to stand tall and successful. It is the type of business that continues to exist as long as people live in this world.

The Mountain Gym is a well licensed and registered family business owned by John Benton and his immediate family. The business will be located in Monroe and presently we have about 700 members, 70% of which are under the age of 45 and children. The centre’s membership is $700 annually and we are planning to get more members in the next four years. Towards achieving the success of this business, a facility has been secured in a location that is open to all and is easily accessible in Monroe.

The Mountain Gym is going into the fitness industry majorly to make profit and we are aware of the fact that we need to satisfy our customers to be able to make profits. In order to this, we have determined to provide all exercising equipment and also keep abreast of latest trends in the industry on any newly made equipment.

The vision statement of this business is to be the best and one stop gym center for the residents of Monroe through our quality, reliable service and commitment to customer service.

The mission statement of this business is to create a workout environment that helps our customers meet their fitness goals and at the same time helps them set new fitness goals.

Our main objective is to grow our business as one of the only clubs in the Monroe area who caters to families and also have increase in members from time to time.

In working towards achieving success, we have decided to put an effective business structure in place by hiring people who are hardworking, honest, goal oriented, passionate and also have training in the different segments of fitness training.

Also, we will make the working environment conducive and accommodating so our workers can continue working with us and also be motivated to work well towards making the business a success. Therefore, these people will be employed to occupy the following positions:

  • Chief Executive Officer (owner of the business)
  • Business Manager
  • Human Resources Manager
  • Professional Trainers
  • Sales Manager
  • Cashiers
  • Customer Service Officials
  • Cleaners

Market Trends
Studies show that an online presence is basically the trend in the fitness industry due to the rapid rate at which the online community is growing. An online website will be created to have an online presence and also to create awareness in the online world.
Target Market
After conducting research on those who could be our target market, we came up with the following groups of people:

  • Business People
  • Students
  • Corporate Executives
  • Families
  • Elderly People
  • Expectant Mothers
  • Students
  • Sports Men and Women

We are in this business to make profits and also to build a successful gym brand in Monroe so we have decided to do all our parts in ensuring that the business survives and succeeds and in doing this, we have decided to lay our hands on the following:

  • Offering reasonably priced childcare for children in a safe environment while their parents work out in the gym.
  • Delivering quality services and having the latest gym equipment.
  • Using key platforms to promote and advertise our business such as magazines (especially sports), newspapers, television and radio stations.
  • Entering alliance with key stakeholders to help us use their goodwill to promote our business.
  • Creating an online official website to promote our business.
  • Distributing fliers and handbills and also putting billboards on strategic locations.

The business will be needing about $250,000 to start the business considering all the equipment we are to provide for different form of exercise in the gym. Out of the startup capital of the business, we have been able to get 60% of it and the remaining will be borrowed from bank as loan.

The fitness industry is known to be a competitive one and in order for our business to rise above the competition, we have decided to do the following:

  • Offering discount prices at the beginning of our operation and also once in a while.
  • Rewarding loyal customers who refer others to us.
  • Offering several options of payment to our customers so they can pay as it suits them and the payment options we will have includes: payment by cash, by cheque, via point of sales, via mobile money and online bank transfer.

This is a gym business plan sample that can come in handy when writing a business plan for the gym center you are about to start or have started. The gym center is owned by John Benton and will be located in Monroe.

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