First and foremost, you should be aware that Garri is one of the most essential Nigeria diets because not only is it less expensive or cheap irrespective of the economy situation of this country, but it is easy to make and can be taken in majorly two ways that are fast to prepare.

Are you planning on starting a Garri processing business? I already have it prepared for you so you don’t need to search any longer for any Garri processing feasibility study.

Those in the Garri business know that this is the quickest way to make money especially in the agro processing industry. Here us a Garri processing business plan sample for your guide.

Here is a free business plan for starting a Garri processing plant.

BUSINESS NAME: Johnson Quality Garri Processing Ventures

Table of Content

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Market Analysis
  • Target Market
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales forecast


Johnson Quality Garri Processing Ventures is a business that has been registered under the Corporate Affairs Commission (CAC) and also legally licensed by the National Agency for Food Drug Administration and Control (NAFDAC) here in Edo State. We have also acquired the necessary licenses needed to run a plant without running afoul of the law here in Edo State.

Our aim of starting this business is to ensure that our clients both domestic and international get processed garri of the finest quality. We intend to process for sale white garri and yellow garri so as to be able to cater to our teeming customers.

We know how important it is to be located in a place that is convenient most especially in terms of proximity for both our customers and employees. Our garri processing business/plant is therefore located in a conspicuous area and close to the road, which makes the location very strategic for our suppliers and distributors as well as our customers.

We also know how valuable our customers are to us and so we intend to treat them right by offering them excellent customer service of a standard never seen before in this industry.

Our client will be able to reach us physically and even online as we will be available through all venues to be able to attend to their inquiries, orders, suggestions and complaints.

Johnson Quality Garri Processing Ventures is owned and managed by Dr. Wilson John Mathew has a in Agric Extension from the University of Kwara state and his presently running an MBA from the University of Jos. He has vast experience in the agro processing industry and will therefore bring his knowledge to bear in this lucrative business.

Our vision is to be the preferable garri for customers in Opkella, Edo and the whole of Nigeria as well to meet their demand.

Our mission is to ensure we process Garri of the highest quality using the best machines or tools and resources. We also intend to ensure that our processed garri does not only meet the needs of our house hold clients but become a profitable business for our partners and distributors.

Knowing how our vision is to be the most preferable garri for our customers, we have decided to ensure that we draft a business structure that will allow us not only achieve all our intended goals and objectives but also enable us build a solid business foundation as well.

One of our top priorities is to ensure that we hire the best professional hands that have the required necessary experience, are dedicated and that will ensure that the business runs smoothly.

Those we intend to employ to handle various tasks with assigned roles and responsibilities for the growth of Johnson Quality Garri Ventures include:

• Managing Director
• Admin Manager
• Marketing and Sales Executives
• Purchasing Manager
• Accountant/Cashier
• Store Manager
• Front Desk Office
• Security Guard
• Cleaner
• Van Driver

Johnson Quality Garri Venture is a business that has been licensed by the National Agency for Food Drug Administration and Control to process garri that will be used in households as well as in commercial places.

We have also registered with the Corporate Affairs Commission and have fulfilled all other necessary obligations that will enable us make profit and grow as a business.

Some of the products and services we intend to indulge in as a business includes;

• White Garri
• Yellow Garri
• Consultancy Services
• Training and Coaching

• Market Trends

Garri is one of Nigeria’s staple/essential diets and is taken in every home. If you intend starting your own garri processing business, then you will need a land where you will not only install your facility, but it must also be near as possible to your source of raw materials

A second trend in the business is having several storage facilities in strategic locations all around Edo State and Nigeria in general, this is so as to be close to customers, increase awareness about the brand and also increase patronage for the business, thereby boosting revenue.

The target market for Garri is very huge as almost every home and everyone takes this product. However, more people are likely to take one color of garri than the other depending on their location. We intend to carry out a thorough market survey that will allow us determine the quantity that would be needed to be processed for each color of garri.

Even though almost everyone takes garri in one form or the other, we are still required to market our product so as to become a preferable brand to our customers, either existing or potential.

Our target market includes;

• Households
• Schools
• Restaurants
• Hotels
• Students
• Single males and females.

At Johnson Quality Garri Ventures, we intend to ensure that we adopt several marketing strategies towards ensuring that our existing customers are aware of our drive towards success. Also, our sales strategies will be done in such a way as to ensure we penetrate the market, therefore creating a wide reach.

Pricing strategy

Setting the right price for a product is very important as this can either draw more customers to ones business or make them go to over to competition instead.

Garri is priced depending on the quantity that is bought by the customer. We intend to have different pricing options for our bulk buyers and normal buyers.

Payment Options

At Johnson Quality Garri Ventures, we intend to ensure that we have a payment policy that caters to all our different customers regardless of the category. Our payment options are in line with financial regulations of the Edo State government and that of Nigeria as a whole.

The payment options we intend to make available to our teeming customers include:

• Payment via point of Sale (POS) machine
• Payment via Cheques
• Payment via Cash
• Payment via Bank Transfer
• Payment via Bank Draft

Startup Costs

Total sum of estimated amount of ₦3,200,000 (₦3.2 million) will be needed to start – up our Johnson Quality Garri Venture business (including the salary of our employees for the first three months).

Sources of Capital

₦1,600,000 of the total startup cost will be generated by the Johnson (from their personal savings and investments). The other part will be gotten by securing a loan from the family bank as well as obtaining soft loans from friends and relatives.

Haven carried out a feasibility and viability study and a market survey, we have been able to make a sales forecast for our Johnson Quality Garri Business for the next few years. For the first three years, the following is the estimate of what we stand to realized:

• First Fiscal Year: ₦5,500,000
• Second Fiscal Year: ₦9,000,000
• Third Fiscal Year: ₦16,000,000

N.B: The above sales projection is totally in line with what is obtainable in the industry.

The projections are also based on the fact that all factors that were considered during the analysis for this Garri processing business plan remain constant – such as the economy, lack of strong substitutes, and the arrival of no major competitors.