If you are looking for a sample fried chicken restaurant business plan template, here is a business plan for starting fried chicken shop and free feasibility study to use.

Among the most important things needed to start a fried chicken restaurant is your business plan. Because it is your plan, you need to pay close attention to this vital and indispensable part of your business. This fried chicken restaurant business plan sample will help you set the ball rolling.

By providing you a sample to work with, you are saved from making unnecessary business plan mistakes.


The different sections of this plan require you to conduct a thorough feasibility study. Without a good feasibility study, you will be setting yourself up for failure.

However, you can avoid this by reading to the end and obtaining a general direction to take for your new business.

  • Executive Summary

Crunchy Chicken LLC is a registered fast food restaurant that specializes in the creation of tasty chicken menus. We are driven by excellence and the determination to surpass the expectations of our clients.

We are located in the busiest part of Atlanta Georgia. This is strategic to our business as we are highly visible and operate in an area that has a lot of foot traffic.

Our business is open 7 days a week with an option for online orders. Some of our products include rice and chicken, chicken kickers with sauce, chicken stuffed cheesy bread, chicken wings, chicken and chips, 6 piece original bucket meal, chicken bowl and more.

  • Our Products

We offer a rich variety of specially prepared chicken products. These consist of chicken wings, chicken and chips; chicken kickers with sauce, chicken stuffed cheesy bread, 6 piece original bucket meal, chicken bowl and rice and chicken. Others are hot wings, chicken meal, tenders combo and popcorn chicken.

These are specially prepared using our signature spices and ingredients and served with a selection of drinks and beverages.

  • Our Vision

As an expansion driven business, being among the top 10 fried chicken brands in America is of utmost importance to us. Our expansion drive will be hinged on franchising. Motion has been set in place to commence franchising in the nearest future.

  • Our Mission

We are determined to provide tasty fried chicken products to our customers. These will be prepared under the most hygienic conditions. Within two years of starting business, we seek to open 12 more outlets which will be built upon in the coming years. Our specially prepared products, coupled with excellent customer service will be our major selling point.

  • SWOT Analysis

To run our fried chicken restaurant business effectively, we needed to have a better understanding of our level of preparation. An analysis that focused on our strengths, weaknesses, opportunities and threats was conducted. The following are findings obtained.

  • Strengths

Our location counts for much. Our business is located within Atlanta’s Central Business District. Apart from this, we have an online presence. This means our customers can easily place their orders online. Our dedicated teams on wheels are immediately dispatched to make deliveries.

In addition to these, our customer service is top-notch. Customers have a pleasant experience they will want to relive.

  • Weakness

Our size counts against us. This limits our reach in the short term. Also, we are financially limited when compared with established brands. However, this will not be a permanent feature as we intend to grow. Our growth will depend on successes recorded in our current operations.

  • Opportunities

Feasibility studies conducted reveal tremendous potentials for growth. This will be driven by our commitment as well as how well we exploit our current location. By having a better understanding of our clients, we will be able to serve them better.

  • Threats

An economic recession does not happen always. However when it does, it negatively affects disposable incomes. This is a negative situation most businesses will wish to avoid. Under certain situations, the chance of it happening is inevitable. This poses as a threat to our fried chicken restaurant business.

  • Target Market

Apart from vegans, fried chicken is loved among many. There is a huge market for our products. In view of this, our target market covers, schools, families, event planners, corporate bodies, sports men and women, tourists, and the young and old. Our doors are open to everyone and we will be selling our specially prepared products to all!

  • Sales Projection

We have clearly identified a huge opportunity for growth. This is made even more possible by the choice of our location. An analysis of sales using industry trends and behavior has been taken into consideration. With results obtained, the next three years will see significant growth as shown by the chart below;

  • First Financial Year $250,000.00
  • Second Financial Year $590,000.00
  • Third Financial Year $900,000.00


  • Competitive Advantage

As a small business determined to be competitive, our location is a great asset to us. We have also put measures in place to ensure friendly work environments. To give our customers the best, we need to ensure our employees are treated right. We have created a family-like environment where the employees are treated with respect and the vision and mission of our business fully understood by all.

Through the commitment of everyone on board, we are making sure everyone is driven by a singular passion to grow our business into a formidable brand.

  • Publicity and Advert Strategies

This is vital to achieving our set goals. We have adopted several strategies that include the promotion of our business on social media platforms such as Facebook and Twitter. Also, we plan on having periodic road shows, distribution of handbills, running a loyalty and referral program. Other marketing strategies include the mounting of billboards at strategic locations as well as sponsored ads on electronic and print media.

This fried chicken restaurant business plan sample has highlighted some basic points. Using this as a guide or sample, you are able put together a plan that will go a long way in helping you achieve your objectives as an entrepreneur.