If you are looking for a sample fresh juice business plan template, here is a business plan for starting a fresh juice shop and free feasibility study to use.

A seemingly easy venture as starting a wholesale fresh juice production company requires adequate planning. This is because every economic activity needs a defined path of growth if any progress is to be made. This is why this fresh juice business plan sample is written.

You are able to follow the contents carefully to gain a greater understanding of how a plan is formulated.


This plan contains different sections which are important to how successful your juice business becomes.

However, it is important to sound a note of caution here; a sound business plan in itself does not result in a good business. Active and diligent implementation is necessary for real progress. And now, our fresh juice business plan sample;

  • Executive Summary

Fruity Life LLC is a fresh juice business that will be located in Baltimore’s Inner Harbor area. We intend to expand to new locations with the ultimate aim of becoming a national brand in the not-so-distant future. We will provide an assortment of chilled fruit juice such as mango, orange, apple etc to a wide range of clientele that will consist of adults, teenagers and children.

Fruity Life is owned and managed by Rene Mathews. She has worked in the food services industry and has committed substantial time and effort in its growth. We understand that there are several fruit juice businesses spread across Baltimore. We will not just make the numbers but are out to ensure we create a well known brand known for quality juice products.

  • Products and Services

Anyone can get some fruits and blend them into juice. However, we at Fruity Life LLC take the art of fruit juice making to a whole new level. We prepare a variety of fruit juice products with our special recipes. These include several toppings as well as the provision of consultancy services for persons with interest in this line of business.

All our products will be freshly sourced and stored. Our equipment will provide the perfect conditions in helping us produce fresh and delicious fruit juice.

  • Vision Statement

Although our business is new, our workforce is not. Our highly experienced and skilled workforce will all ensure we establish one of the top 5 fruit businesses in Baltimore. We also have a national projection of becoming a major player on the national stage. This is an achievable goal we intend to realize within a decade from the start of operations.

  • Mission Statement

Growth is an important part of our operations. In order to achieve this, we will be adopting the franchise model of operation within 3 years from the time of commencement. The sale of our franchises will be nationwide. We are not only interested in expansion but also providing quality fruit juice products to our happy customers.

  • SWOT Analysis

There are different factors that will contribute to the stability of our business. We have carried out a SWOT assessment to identify our areas of strength and weakness as a business. This is to enable us focus our energy on building a solid business while knowing and limiting our risks exposure. The following are findings from this assessment;

  • Strength

The experience of our founder Rene Mathews in the food services sector is strong point for us. As a food scientist, she has a deeper understanding of how the industry works as well as what combinations are most healthy for customers. We are starting out with state-of-the art equipment.

This will ensure that all types of fresh fruit juices are easily made.

  • Weakness

The fruit juice industry is one which has seen a lot of entrants lately. Among the participants are major and stronger businesses with regional and national coverage. This presents us with formidable competitions.

However we are not overwhelmed by this fact. We will exploit our areas of strength to establish a growing business that will eventually break into the top tier.

  • Opportunities

A lot of people take fresh fruit juice. Many do so due to its health benefits while others take them for a treat. Whatever the reasons are, the fact remains that there is a huge demand for fresh fruit juice products. We are poised to meet this demand by positioning ourselves as strategic players by developing new recipes.

  • Threat

Aggressive competition is a threat we may likely face. This may involve sharp practices which may arise from competing businesses. Economic recession is also a likely threat we may face. This does not happen frequently but still presents a threat to our business.

  • Target Market

The target market for our fresh juice business is wide. Almost everyone loves to have some fresh juice. This is a good thing to us as there is a big market for our products. These will be sold to tourists, students, sportsmen and women etc. In short, these will be sold to both young and old.

  • Competitive Advantage

There is tight competition in the fresh fruit industry. However this does not mean that there are not opportunities to be taken advantage of. We have concluded arrangements with suppliers of fresh fruits to supply fresh and affordable products. These are discounted to allow us get a fair profit margin.

Also, our group of highly experienced workforce will bring their knowledge and experience to bear on the job. This is of utmost importance to the success of our business.

  • Sales Projection

Our projected sales over a 3-year period have revealed great potentials. Current realities in the industry have been used at arriving at these figures. These are summarized in the chart below;

  • First Financial Year $200,000.00
  • Second Financial Year $350,000.00
  • Third Financial Year $780,000.00


  • Marketing Strategies

To spread word about our services and increase the visibility of our business, we will undertake a series of marketing campaigns that will include the listing of our business on yellow pages, the use of social media, encouraging word of mouth marketing among our satisfied clients, engaging in periodic road shows as well as the distribution of handbills.

This is our fresh juice business plan sample. It seeks to provide a guide for new entrepreneurs who will like to start their fresh juice businesses.

All you need to do is to follow the general pattern by using this as a template. You should not rush the process and should take a time to conduct a proper feasibility study. This enables you to only make use of accurate data.

How to Start a Fresh Fruit Juice Company – Business Opportunities

Interested in small fresh juice business ideas? If YES, here is how to start a fresh juice company with no money and no experience. How much does it cost to start up?

I will be discussing with you in this post how you can start a fresh juice business and make good money in the long term. The making of fresh juice is a very lucrative business that any entrepreneur that want to venture into the food industry need to consider.

Many people love to drink fresh fruit juice that flavor and other preservatives has not been added because of it mineral and vitamins and the health benefits it gives to the body.


I just want to take every iota of doubt you may be having in your mind to share with you why I know and not just think starting a cold press juice business is a good business opportunity for any serious entrepreneur:

  • The Demand is High

The consumption of fresh juice in different ways and form is very in the fruit juice food market. It is a widely accepted drinks in many home as they even use it to entertain their visitors. People use it in celebrating birthdays, anniversary, wedding ceremonies and many occasions.

Doctors will always advise people that they should take fresh juice if they must stay healthy. It is also one of the drinks prescribed by doctors if you are wanting to bring something for a sick patient in the hospital.

Also, fresh juice is highly consumed by both alcohol and non-alcoholic drinkers. This makes the product highly needed.

  • For the nutritional Benefits

Ailments such as cold can be treated by drinking fresh juice in it natural form. The awareness and concern of what these artificial juices are doing in our bodies is now of great concern and causing a shift in the way people drink juice.

Sales of fizzy drinks are going down and sales of fresh juice is going sky high. This is making fizzy drinks manufacturers to consider branching into fresh juice business.

  • Raw Materials Are Readily Available

Fresh fruit can be cultivated in a good loamy soil and you either buy or get a plot of land for lease and plant these fruits for your business purpose. Various fruits like Pawpaw, Mango, Orange, Pineapple, Water melon can be grown with low capital. They are also sold in the market too if you want to get them directly.


For those that has ventured into the juice bar business, they by now have juiced lots of profit into their bank account. Here are what you need to do to join the club:

  • Study Successful Fruit Juice Production Business

By learning from the best, you can become the best. For you not to run into confusion on your journey to starting a fresh juice business, you need to go and study successful fresh juice business and analyze their products and their marketing strategies.

Analyze their top selling products and their target market. Also study their marketing strategies on how they reach out to their customers and their packaging.

  • Write a Plan on the Business

A good plan should include 5 years’ operating expenses and projected income. You can search for samples if you don’t have any idea of what should be entails inside a business plan.

If you can get any samples, you can go to freelancing sites to hire someone or better still a business consultant to create one for you. Your startup plan must not be a dictionary size; a maximum of 5-page well-written plan will serve both for getting loans or winning angel investors.

  • Create your Own Recipes for your Fresh Juice Business

To beat competition in the fresh juice business niche, you have to come up with your own recipes and flavor that is not common in grocery stores. A distinctive menu on your juice can give customers reasons to want to patronize your business. You won’t be in business for long if your fresh juice tastes normal like every other brand’s fresh juice.

  • Get Necessary Permits and License from your City’s Health Office

You have to visit your city’s health office to find out which permits and license you will need to get before you launch your fresh juice shop. Know the costs of getting them as well as the liability insurance.

  • Get a Guaranteed Vendor if you won’t be Growing your Own

If cultivating a fruit farm will be too much for you in terms of capital and managing the farm and workers, you can go find a trusted vendor for supply. Find a vendor close to you so you can save on transportation.

  • Secure a Good Location

When looking for a good location for your fresh juice business, you need to consider nearness to raw materials as well as nearness to your target market. You can go for a roadside stand or flea markets.

You can alternatively bottle your fresh juice and sell them wholesale to restaurants, fitness centers, café and grocery stores. This is just a business idea you can think about.

  • Market your Fresh Juice Business

Advertise your business using flyers, billboards and television and radio commercials so families can know your business exist and may want to give it a try. You use different promotional strategies like sponsoring a fitness day or fair.

Using social media networks should also be part of your marketing strategies to pull in traffic to your website. Your market is huge so, try to make sure your message travels far.