FOREX BROKERAGE BUSINESS PLAN SAMPLE TEMPLATE PDF
Starting a Forex brokerage firm is no walkover. It needs adequate preparations and planning for success to be realized. However, one of the most vital ingredients to the success of businesses and in particular a Forex brokerage firm, is the availability of a sound business plan.
It is with this in view that this Forex broker company plan sample was developed with the most detailed precision to guide a new brokerage firm to maturity, profitability and stability.
Because it is a brokerage firm, it means that it would have several clients under its operations and hence, the need to provide premium services to its clients is captured within this business plan sample.
For the purpose of this work, we shall be making use of Finance Dynamics LLC Brokerage Firm as the company’s name and the details of this brokerage will be anchored under the following;
Here is a business plan for starting a Forex brokerage firm.
- Executive Summary
- Vision Statement
- Mission Statement
- Business Structure
- Roles and Responsibilities
- Products and Services
- Market Analysis
- Sales and Marketing Strategy
- Financial Projections
- Sales and Forecast
Finance Dynamics Brokerage firm is a licensed and registered Forex broker. Intending to serve as a foreign exchange business firm serving both to individuals and businesses. This company also intends to trade currencies over the internet with well trained and certified Forex traders handling this aspect of operations of the company.
Finance Dynamics Forex brokerage is a client driven and client focused company which intends to serve clients at the lowest possible cost. Among the services that will be provided by Finance Dynamics is trading on behalf of clients. The goal of this brokerage firm is to provide professional and result driven services to esteemed corporate and individual clients.
To establish a world class Forex brokerage that will be at par with the very best in the world in terms of client base, excellent service delivery, customer satisfaction and also the provision of financial services.
To provide high professionalism in the conduct of our business transactions with our valued customers. With the high professional service delivered, we intend to gain the absolute trust of our esteemed clients.
Finance Dynamics LLC is committed to hiring only the best and competent hands and is prepared to pay for such services. This is in a bid to get things right from inception. Among the requirements for employment of these hands are the alignment of the employees’ interests and goals with the company goals and objectives.
A profit sharing formula based on performance will be put in place to reward members of staff for loyalty. This is to bring about motivation among members of staff.
ROLES AND RESPONSIBILITIES
The roles, responsibilities and functions of the various offices at Finance Dynamics LLC include the following;
The Chief Executive Office
Among the roles and responsibilities of this officer are the responsibilities of managing, leading and making sure the business is running at a profit. Also, this office monitors and oversees the other offices within the brokerage. It is also responsible for the fixing of prices and the signing of business deals.
They will be responsible for the Forex market trading for the company and for clients using the company’s proprietary software programs. They will also be involved in handling business (financial) transactions such as the buying and selling of currencies from leading economies, and also the provision of advisory services to clients, both corporate and individual.
Human Resources Manager
This office will replenish office supplies, evaluation of stock and also the review of HR policies. It will also be defining possible job positions for hiring and also the management of the hiring process and procedure. It will also provide training and assessment for employees.
Marketing and Sales Executive
This office will handle business research, marker surveys and feasibility studies for clients. It will deal with the documentation of customer information and contact and also help increase sales and growth for the company.
This office will handle all financial transactions on behalf of the company. In line with its functions, it will also perform the company’s internal audit process.
PRODUCTS AND SERVICES
The products and services on offer by Finance Dynamics LLC include a wide variety of financial services within the scope of the Forex brokerage services industry within the global arena.
Among the services to be provided by Finance Dynamics LLC are; the buying and selling of Forex (especially leading currencies) from the major financial centers across the world; making available advisory services and advice on related matters and also; trading Forex on behalf of our esteemed clients made up of both corporate and individuals.
Being a new entrant into the Forex brokerage services sector, the market analysis is very crucial if this business must stand the test of time. Hence, it has been noted that there has been a steady increase in the number of Forex brokerage and trading firms coming into America in the last 5 years, but just a handful accepts client’s deposits in the local currency.
This is a gap that Finance Dynamics LLC intends to fill by receiving deposits in the local currency and converting same to the currency of choice for trading.
There has been a huge revenue growth in the industry engendered by an increase in client’s deposits and also leading to a drop in unemployment especially among the youths which make up a large chunk of our business.
Hence, in order to increase this, it has been analysed that through making available the skills required for trading the markets, it will create a win-win situation where clients are armed with the right knowledge and also, our brokerage firm benefits from an increase in client patronage.
SALES AND MARKETING STRATEGY
With the stiff competition witnessed in the global Forex trading industry, only the best hands can sustain a Forex broker business. It is in view of this that we have hired top-notch business developers to handle sales and marketing.
Sales and marketing strategies have been put in place to attract clients. Some of these strategies include;
– Creating different investment plans for different categories of clients.
– Engaging direct marketing approach.
– Leveraging on the power of the internet.
– The reliance of word-of-mouth marketing from satisfied clients.
– Advertising our business in relevant financial and business related magazines etc
For effective take-off of a brokerage/trading business, certain things need to be put in place. Such things include; the cost fee required for incorporating the business; the capital required for the purchase or hire of a befitting office complex; the cost for purchase of necessary software; the cost of building and launching a befitting website etc.
SALES AND FORECAST
Being well positioned to take on the available market, Finance Dynamics LLC is poised to meet set targets and generate huge profits within the first 6 months of its operations. This is possible through a sales forecast based on information gathered on the field.
This projection is done with the assumption that there would be no major economic meltdown. It starts from its first year of operations to its third year in that order;
– First Year: $250,000
– Second Year $500,000
– Third Year $950,000
Please note that these projections might be higher or lower and also depends on the fact that other competitors will not be offering as much value added services as we do.
This is what a Forex brokerage business plan sample should look like, taking into account all the details necessary for its smooth take-off.