If you are looking for a sample fitness center business plan template, here is a business plan for starting a corporate gym fitness business and free feasibility study example you can use.


“Health is wealth” is definitely a statement that virtually everyone is conversant with. The belief that health is wealth has spurred a lot of individuals to ensure that they go to any length to stay fit and healthy. Lots of people have now made it a habit to visit the gym or fitness center, and this has brought about a demand for fitness centers.

If you are looking to start a fitness center, there are lots of requirements. However, one very vital requirement is a business plan. This article contains a 24-h fitness center business plan sample. This sample will help you put together the ideal business plan when starting a children’s or senior fitness center business.

Business Name: Good Looks fitness center

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary
Good Looks fitness center is a fitness and gym business that will be situated in, Brooklyn, New York. The basic reason why this gym and fitness center was set up is to do the much we can to make sure that the residents of Brooklyn, New York are fit, healthy and have a very high quality of life. Good Looks fitness center fitness and gym business are owned by Thomas Cole, a three-time Olympic gold medalist, and gym instructor.

We have been able to secure a standard facility that will be made use of by anyone. The facilities in our fitness center can be used by people ranging from professional sportsmen all the way down to stay at home moms that want to stay fit and healthy. Our facility contains a standard gym, an Olympic sized swimming pool and all that is basically needed to stay fit.

Products and Services
Good Looks fitness center will provide fitness services to the residents of Brooklyn, New York. We have very high hopes that all those that become a part of our fitness center group will obtain a very good value for their money.

The services that we will offer to members of the public at Good Looks fitness center are;

  • Spa services
  • Complete gym membership
  • Fitness assessment
  • Nutrition counseling
  • Internet café
  • Pilates
  • Proper weight management
  • Yoga Classes
  • Bodybuilding studio

Vision Statement
At Good Looks fitness center, our vision is to help individuals, as well as families that are resident in Brooklyn, New York, stay fit and healthy bay constantly taking part in our many exercise programs

Mission Statement
At Good Looks fitness, our mission is to make available a platform that will help the residents of Brooklyn, New York successfully conquer the challenges that are associated with being overweight. We believe that this will help them live a very healthy lifestyle.

Our Business Structure
Good Looks fitness center is in this industry not just to make up the numbers of fitness centers in the city. We aim to become the most talked about fitness center in Brooklyn, New York and also for the right reason.

We are very much aware that becoming one of the best fitness centers in New York requires much more than just wishes. We know that the right facility, the right management, and structure are all very important requirements for making it to the top in this industry.

To make sure that we achieve our goal in this business, we will only hire individuals that have good track records and have proven to be very capable of working at the highest level in this industry.

At Good Looks fitness center, we will not only offer the best of services to our potential customers, we will also ensure that our employees work in a very favorable environment.

Market Analysis
Market Trend
In very recent times, there has been a major move against obesity. This move is all about a campaign against the health hazards that are associated with being obese and the many benefits that are associated with being fit and healthy. There is also a trend in the gym industry which suggests that gyms that are sited in neighborhoods with high populations enjoy very good patronage.
Sales and Marketing Strategy
It is almost impossible to be successful in this industry in the absence of a strategy. As a result of this, we have come up with certain strategies to help us gain a foothold in this industry.

  • We will announce the opening of our fitness center with a fairly large party
  • We will make sure we get our gym advertised on T.V, the radio, and internet
  • We will also promote our fitness center by having a website and by putting every single detail that the public should be aware of.

Target Market
The demand for the services that are offered by gym centers cuts across ages and profession. In as much as most adults demand for our services, we have chosen a target market.

Those in our target market include;

  • Nursing Mothers
  • Expectant Mothers
  • Sportsmen
  • The elderly
  • Celebrities
  • Public figures

Financial Plan
Source of Startup Capital
Starting a standard fitness center is quite expensive, we will need $150,000 to get started. This amount will be used to get a facility as well as the equipment that is needed. We have raised $100,000. We are hoping to get the remaining amount from the bank.

Competitive Advantage
Our fitness center is located in the heart of a residential area. As a matter of fact, we are the only fitness center in our neighborhood. In addition to the quality of our services and customer care, the location of our gym center will definitely give us an edge in this business.
This is a business plan sample for a fitness center business. This business will be located in Brooklyn, New York and is owned by Thomas Cole.