Sample Dog Walking Business Plan Template PDF

If you are looking for a sample dog walking business plan template, here is a business plan for starting a dog walking business and free feasibility study example you can download.


Dog walking business is one business that has started gaining more attention over the years. From the period of 2009 to 2018, the number of dog walking businesses increased in the United States; and the business is projected to see more increase in forthcoming years. The reason is largely due to more awareness among the general populace, and also, people are more ready now to really spend their money on taking good care of their dogs than before.

If you have considered starting a dog walking business, and are looking for a dog walker business plan sample to use as a guide, then you will find this article helpful.

BUSINESS NAME:  Country Pet Dog Walking Services Co.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

EXECUTIVE SUMMARY                                 
Country Pet Dog Walking Services Co. is a registered dog walking business which will be located in Wisconsin, United States. The business will be owned by Mr. Jackson Stevens, and it will be concerned with offering a number of dog and pet related services to customers in Wisconsin and the United States.

Starting up Country Pet Dog Walking Services Co. in Wisconsin will require a total startup capital of $180,000. We have planned on sourcing for this startup capital from the owner, his friends and family, as well as from the bank.

Country Pet Dog Walking Services Co. will be offering a variety of pet related services in Wisconsin. We are a dog walking business that, in addition to our dog walking services, will also provide dog training services as well as other services within the pet industry. The following are the services that we will be providing to our clients:

  • General dog and pet walking services
  • Sales of Puppies
  • Veterinary Clinic Services
  • Training and grooming of Dogs and pets in several skills such as security skills, errand running skills, hunting skills, etc.
  • General sales of dog and pet related products such as pet foods, dog tie, pet clothes, shampoos, dog chains, etc.

Our vision in the pet industry is to establish a solid dog walking business that will become renowned as the number one customers’ choice when it comes to dog walking services not just in Wisconsin, but in all of the United States of America.

Our mission in the pet industry is to offer quality and reliable services that customers will not find anywhere else for their dogs in the whole of the United States. Our range of services which we have clearly outlined above will be offered to a broad range of customers all over the United States.

How successful a business will turn out has a major bearing on the nature of persons who occupy the roles in the business structure of the business. It is for this reason we will make sure we recruit only the best, capable and experienced hands, that will not only work for us , but will work with us to achieve our business goals and vision. The following are the various roles which will be occupied by qualified candidates in our business organization:

  • Chief Executive Officer
  • Veterinary Doctor
  • Human Resources and Admin Manager
  • Dog Walkers
  • Pet trainers
  • Sales and Marketing Executive
  • Accountant
  • Client Service Executive

Market Trend

The dog walking business is such that if you really want to be recognised and successful in the business, you must be ready and willing to put in creative efforts, and handle your clients very well. Once customers know you for good services, they will promote your business because of the deep satisfaction they derive from your services.

Target Market

Before we conceived the idea of starting the dog walking business, we made sure that there was an available market out there for us to conquer. The following groups make up the target market for our dog walking business:

  • Individual who own pets
  • Households who are pet owners
  • Corporate Organizations
  • Governmental Bodies
  • Dog Breeders

As mentioned, there is some level of competition in the industry, especially if you take it to a grander scale. Our business goal is to become recognised as the number one customers’ choice in the whole of the United States. Hence, we will take the bull by the horn when it comes to seizing the market in the United States.

We have been able to reach out to sales and marketing experts to help us with the best sales and marketing strategies that best suit our kind of business.  The following is how we have planned to promote our business and seize the market:

  • We will begin by sending introductory letters to the various groups which make up our target market such as corporate organizations, individuals and households, etc.
  • Also, we will dutifully hand out our fliers, as well as our business brochures to people in strategic locations such as train stations, libraries, etc.
  • We will make sure we employ fully word of the mouth advertising, as well as encourage our customers to do so.
  • We will always keep abreast with latest development in the industry by attending seminars, business fairs, etc, and also seize the opportunity to promote our business to prospective customers.
  • We will make use of the various social media platforms to establish an online presence and reach out to prospective customers.

Source of Startup Budget

In the course of starting up our dog walking business, Country Pet Dog Walking Services Co., we have been able to determine how much we will require getting it started, and also the source of the startup budget. The startup budget we will require to startup our business is a total of $180,000.

A total of $75,000 have been raised by the owner from his savings and other investments, $50,000 will be obtained as loan from friends and family, while the remainder will be obtained as loan from the owner’s bank.

Dog walking business is one where the competition is not as stiff; however, this does not mean there is no competition all the same. We recognise this, and we have devised how we will be able to stand out in the industry.

Our major advantage in the industry is our team of quality and experienced experts. Our team comprises of some of the very best and experienced hands you could find in the industry.

Also, we have arranged several packages to reward our employees for loyalty and hard work. These packages will be second to none any employee could be offered in the industry.

This business plan is a dog walking business plan. It has used the business name ‘Country Pet Dog Walking Services Co.’, and the owner will be Mr Jackson Stevens. The business will be located at one of the central areas of Wisconsin, United States, and it will be committed to offering its dog and pet related services to customers both in Wisconsin, and the United States.

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