One of the great pluses with the advent of Information Technology has been the ease and simplicity with which messages are delivered. A signature piece of this technology is the Electronic mail or message.
Also referred to as E-mail, this service has revolutionized the way mankind interacts and send information, data and other materials from one place to another; delivered instantly at the click of a mouse.
Ever since Ray Tomlinson sent the first email to himself in 1971, it is on record that close to 144.80 billion emails are delivered daily, since that time. In fact, for businesses, emails serve as an important link in the marketing and advertising chain.
Surveys of potential customers reveal that consumer preferences for email marketing tops above 48 percent and businesses that execute successful email marketing programs often posts return on Investment figures of 43% or more.
If the aim of sending emails is not defeated right from outset, then it is important to understand the dynamics involved in ensuring the successful delivery of emails. Businesses must understand that while email services put in place structures and mechanisms for the successful delivery of one’s emails, it is pertinent to note that the business still has a role to play in ensuring that emails get delivered.
The following are the Dos and Don’ts of getting your emails delivered:
1. Employ Double Opt-In
This process involves recipients/subscribers filling out a subscription form, which is then confirmed. In this way, you are able of low quality sign-ins and emails that have the likelihood of bouncing.
2. Adjust the Image to Text Ratio
As a rule of thumb, email dispatchers are advised to follow the following ratio schemes for text to image of 60 to 40 percent or 70 to 30 percent. In this way, Internet Service Providers do not view the email as spam and block the message.
1. Never Plagiarize Content Directly from a Word Processing Program
A number of these programs like Microsoft, usually enclose lots of unseen codes into content that are written on them. If you copy directly from this word processing program and paste directly into the compose page of the email you are about to send and actually send it, the chances are high that it will appear differently to the recipient.
A way of beating this anomaly is to write content or copy content from a text editor such as Note pad or the code portion of Dreamweaver. This step will ensure that unwanted codes are eliminated and the receiver of the email gets to see what you want them to see.
2. Do Remember to Add “Alt image” Text
Sending emails and ensuring they get delivered encompasses a number of factors, top of which includes editing the Alt Image option. A good number of people are usually in a hurry and they may forget to edit this part of the mail.
What results is that receivers of the email will be skeptical of opening the messages in the email and visually challenged individuals will also have a hard time deciphering the email. So it advisable to make out the time to edit the Alt image text, in order to improve the acceptability of the email.
3. Do not Forget to Abridge your Emails
If you want your emails to get delivered, in the best quality possible, then it is important that the emails do not appear too wide, which could result in recipients, who probably are busy, to take the time to read the email.
Since the world of Information Technology is laying greater premium on mobile devices, the standard email width size range of 600 pixels to 750 pixels is becoming obsolete. Senders of email should endeavor to keep the width of emails to the preferred range dimensions of 350 to 500 pixels.
Not only do emails of this dimension appear neat and compact on handheld devices, they also look just as good on larger devices such as laptops and desktops.
4. Do Not Forget to Ascertain the Readability of emails on different Operating Systems
It will be foolhardy to take as a given that emails will appear the same on every kind of operating system. An email that appears one way in Windows 10 will look different on Linux.
One way to see how emails will appear is to carry out a test, try to juggle designs, color scheme and fonts that will display appropriately on some of the most common email/OS/browser combinations.
One rule of thumb is that if it has been determined that the email appears well on a number of the more popular Operating systems, it is safe to assume that it will be the same on others. One can find out the compatibility of emails on different OSs using services such as Litmus or Email on Acid.