Sample Digital Advertising Agency Business Plan Template PDF

If you are looking for a sample digital marketing agency business plan template, here is a business plan for starting a digital media business and free feasibility study example you can use.


If you want to succeed as a business owner, having a business plan is non-negotiable. Creating a business plan helps you to put your business in proper perspective. So, if you are intending to start a digital advertising business, the first thing you should do is to create a business plan. This post is a sample for digital advertising business plan that you can use as a template for creating your own.

BUSINESS NAME: Dazzle Digital Media 

Table of Content

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Target Market
  • Sales and Marketing Strategy
  • Cost of Starting
  • Sources of Capital

Executive Summary
Dazzle Digital Media Inc. is a digital advertising company that will be located in California in the United State. The advent of the internet has led to a shift in traditional media advertising to digital advertising. There are about 3.77 billion internet users and 2.80 billion social media users in the world. Now, a lot of people spend more time on the internet than other media outlets.


So, in order to reach people and sell to them through advertisement, you need to go online. This is why using the digital medium of advertising is non-negotiable for every savvy entrepreneurs who want to reach more people and make great sales and good profits.

Because of this development, there has been a high increase in the demand for digital advertising agencies. People are in dire need of competent and result oriented digital advertising agencies that can effectively handle their advertising campaigns online.

Though there is a handful of competent digital advertising agencies, they are not enough to meet the high demand that is on ground. We have decided to take advantage of this opportunity to provide a solution that people are not only in need of but are also willingly to pay for.

This is what birthed Dazzle Digital Media Inc. At Dazzle Digital Media Inc. we intend to dazzle our clients with wow results of the advertising campaigns we run for them so that they will keep coming back for more and also refer us to others.

To achieve this, we will make sure that we hire competent professionals in the field of digital advertising who will help our clients develop effective digital advertising strategies that will produce successful results.

We will make sure our customer service is excellent such that we can expressly attend to our clients’ service order and also treat them with politeness and make them feel special.

Dazzle Digital Media Inc. will be established by Mr. Bobby Brown and Mr. Danny Edwards. Mr. Bobby is a computer scientist cum programmer while Mr. Danny is a Digital Marketing Strategist who has helped reputable companies develop super effective digital advertising campaigns. The two of them using their experience and expertise intend to build a top notch digital advertising business that will be widely known in the whole of United State.

Vision Statement
To become a highly sought after digital advertising agency in Florida and throughout the United State.

Mission Statement
The mission of Dazzle Digital Media Inc. is to offer our clients quality service that deliver results that will make our clients always come back for more.

Business Structure
We are going to put in place a viable business structure because we know it importance in building a successful business. Here is how our business structure will look like:

    • Chief Executive Officer
  • Digital Marketing Strategist
    • Project Manager
    • Social Media Manager
    • Content developer
    • Web/Blog developer
  • Human Resource Manager
    • Marketing and Sales Executives
    • Accountant
    • Receptionist
    • Security Guards
  • Cleaners
  • Drivers

Products and Services
Dazzle Digital Media intends to offer wide range of products and services which include:

    • Search Engine Optimization
  • Search Engine Marketing
    • Social Media Marketing
    • Influential Marketing
    • E-commerce Marketing
    • Content Marketing
  • Mobile Marketing
    • Video Marketing
  • Email Marketing

Target Market
We know for our marketing campaigns to be effective, we must focus on targeting a fraction of the market. This is why we have decided to define our target market. Our target will comprise of:

  • Corporate Organizations
    • Public Parastatals
    • Online Entrepreneurs
    • Branding and Advertising Agencies
    • Blue Chip Companies
    • Television Stations
    • Printing Press
    • Sport Organizations
    • Religious Organizations
  • Political Parties

Sales and Marketing Strategy
Marketing is essential to the success of any business. For our digital advertising business to succeed, we need to employ effective sales and marketing strategies. This is why we have carefully mapped out a marketing strategy with the help of our savvy marketing teams.

Cost of Starting
From our estimation, the total cost we will need to start up our digital advertising business is $300,000. This will cover the cost of registering the business, renting office space, purchasing the facilities and equipment, hiring business analyst and marketing strategist, recruiting staffs, and payment of our staff salaries for the first three months.

Sources of Capital
Mr. Bobby and Mr. Danny have been able to raise $150,000 from their personal assets. They plan to get $50,000 loan from their friends and family member. And then get the remaining 100,000 by applying for bank loan.

With this digital advertising business plan sample, I don’t think you have any excuse for not creating your business plan. Start now!

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