If you are looking for a sample cooking school business plan template, here is a business plan for starting a cooking class and free feasibility study to use.

Interested in starting a cooking school? You are likely to be driven by a desire you have long had.

However to make this a success, you have to put in the work required. Your plan enables you to put these into definite and achievable steps.

Do not worry if you have no idea of how to write one. This cooking school business plan sample will help you with that.


We have provided you with a sample that answers the “how” of writing a plan. Still confused? You only need to read along and use this as a template. It is expected that by now, you should have done your findings how a cooking school business works.

  • Executive Summary

Unique Recipes is a licensed cooking school in Michigan. We offer different cooking courses to interested students. These classes are divided into private and professional segments. Some of our popular courses include dinner classes, French cooking as well as Italian cooking classes.

Under these we teach chicken, fish and shrimp, bread and cake and also pasta recipes respectively. In addition to the cooking lessons we provide, we recommend certain cooking books and magazines to our aspiring chefs. We also recognize that there new food combinations are being formulated on a daily basis.

To remain relevant, we are constantly updating the knowledge of our staff with current goings on in the food industry. This helps us stay in the mix and churn our chefs that will hold their own anywhere they find themselves.

  • Our Services

At Unique Recipes, we seek to raise a crop of chefs with a deep understanding of healthy food recipes. We teach continental, local, French, Italian and German recipes. This includes breakfast and dinner recipes. To get the very best, we recommend a collection of cooking books. We continually search to find out the best by researching on new materials.

  • Our Vision

Our vision is to become a leader in the provision of sound cooking lessons to our students. We operate our cooking school business to make a difference in the lives of our students as well as establish a profitable business that is known across the United States.

  • Our Mission

Our students enroll with high expectations. We have a mission to never let them down. Our curriculum is rich and among the best in the industry. We seek to produce chefs that will be highly successful in their endeavors. We take pride in the recognition of our efforts by our successful students and remain strongly committed to giving the best education possible.

  • Financing

This has been achieved solely through the application for a $600,000 bank credit with a double digit interest rate charged at 10/year and repayable in 5 years. We have since commenced payment of these interests.

  • SWOT Analysis

We take our business seriously and will do everything possible to ensure we run a profitable cooking school. We have examined our strength, weakness, opportunities and threats and discovered our areas of competence and weakness. We seek to use this information to better manage our business. The findings show the following;

  • Strengths

We have a team of expert chefs that include celebrity chefs. These have built a reputation spanning several years and contributed to the growth of the cooking school industry. Also, our work conditions are among the best in the industry. We have provided work-friendly atmosphere to encourage dedication to duty.

  • Weakness

We are almost a year in business and growing. However, we lag behind compared to bigger cooking school businesses which have since had a national presence across several states. These have bigger reach and better funded. We consider our business as growing and will eventually attain such heights.

  • Opportunities

There is a rising demand for cooking school businesses in Michigan. The same applies across the states. We view this as a great opportunity that will enable us grow faster thereby spreading our reach. More food recipes are being formulated on a daily basis. This trend means there are untapped opportunities for new businesses like ours.

  • Threats

Threats exist in the form of defaulting on payment of interests on loans collected. Under such circumstances, a disruption in smooth operation can occur leading to a closure of our business. This will only result when there is an absence of new enrollments.

  • Sales Projection

Our cooking school business depends primarily on student enrollments, and the sale of lesson materials as major sources of revenue. However we will find alternative ways of improving our revenue generation. We have done a 3 year sales projection that has shown a positive improvement in enrollment;

  • First Financial Year $300,000.00
  • Second Financial Year $510,000.00
  • Third Financial Year $800,000.00


  • Competitive Advantage

Compared to other cooking schools, we have one of the best worker remuneration packages in the industry. These are attached with bonuses they benefit from once they put in their best.

  • Marketing Strategy

To remain profitable, we realize the importance of marketing to our continued existence. Therefore we are have adopted multiple marketing strategies that include the promotion of our cooking school on social media, in news paper and magazine ads as well as through word of mouth marketing. Some of our current students got to know about our presence through referrals.

We also have a website where anyone can visit to learn about us as well as make enquiries. We will also advertise on both radio and TV to reach a wider audience.

By following this cooking school business plan sample, you get a feel of what a plan should contain. You can adopt this format by getting information that is true for your business and following the general structure. Putting in the time to write a good plan is a worthy investment worth the trouble.