What advantages does a coaching mission statement have? To write one, you must declare or clarify your purpose, identify problems you wish to solve, and define your vision with measured timelines.
Your language matters. Also, there are elements to include in your coaching mission statement. Above all, do not rush the process.
Writing a Coach Mission Statement
As pressures from coaching assignments mount and you lose track of what’s most important, having a coach mission statement can help you stay organized and on top of your game.
If you’re reading this, you might want to write a detailed coach mission statement but don’t know how to go about things. In this guide, we show you how.
Coaching Mission Statement is Different from a Vision Statement
You might have discovered or noticed the erroneous use of the vision statement with the mission statement interchangeably. To clarify things, vision statements are futuristic in their outlook.
In other words, they are things you wish to achieve at a set time. Mission statements, on the other hand, involve the process of achieving those vision statements.
There are several examples where mission and vision statements are compared side by side. You’ll better understand the two by going through such comparisons.
Advantages of Having a Coaching Mission Statement
Coaching mission statements serve several functions. Their popularity and impact make them widely applicable and helpful for achieving set objectives.
The advantages of having a coaching mission statement include driving client patronage and helping motivate you toward attaining your primary objectives.
A coaching mission statement will also reach potential clients more effectively, leading to the steady growth of your coaching business.
You’ll also need the coaching mission statement to build an excellent team of professionals whose expertise helps in the rapid growth of your business. These are clear advantages you should strive towards.
Declare or Clarify your Purpose
So, do you want to write a comprehensive coaching plan? One of the things you need is to declare and clarify your purpose. Here, the “why” of starting a coaching business is answered.
As your mission’s core, the purpose effectively answers why your business exists. For such a purpose to mean anything, it must show how it benefits others.
So, what’s that purpose or objective you wish to fulfill? For a better definition, your purpose should be the reason you get out of bed each morning.
It should be a driving passion that keeps you focused and desiring to see its full attainment. Your coaching niche determines what purpose it is you have. A thorough introspection should be the starting point.
Identify Problems you Wish to Solve
Have you identified the problems you wish to solve? Your actions as a coach should be such that they align with your purpose.
The types of clients that approach your coaching business will be those you’ve targeted through your coach marketing campaigns. In a nutshell, they should be able to find ready and far-reaching solutions.
There are different niches within the coaching profession, including relationship management and mergers and acquisitions.
By focusing on a problem or niche area, you can concentrate your marketing efforts on reaching your desired clients. You can start by looking at a niche you find personally rewarding.
Define your Vision with Measured Timelines
Your coaching mission statement won’t be complete without a vision. It must be inspirational and should highlight your coaching business objectives.
These should come with measured time, such as things to achieve in the short, medium, and long term. This timeline may be broken down into three, five, and ten years.
As the future reality you hope to attain, your vision statement must be short but capture the message.
Another crucial decision to define your vision is to read up on the vision statements of well-known brands to understand the message behind them and learn how to structure yours.
Clarity is a necessity when defining your vision.
Your Language Matters
Language is vital when writing a coaching mission statement. That is because it makes it actionable while also making it more comprehensive.
To position your coaching mission statement for better interpretation and meeting set objectives, it’s necessary to adopt clear language. In other words, avoid speaking in abstract terms.
Still, regarding language, it’s best to keep things short. Your mission statement should be captured in a few words. Writing in the present tense is another requirement for getting the message across.
Why so? Besides defining your purpose of having a coaching business, writing in the present tense helps you stay on purpose, as it’s a goal that needs continuous implementation.
Elements to Include in Your Coaching Mission Statement
Every coaching mission statement should have vital elements contributing to its full expression and understanding.
Sometimes, your niche will influence the elements to include in the mission. Some key elements to consider include the executive and life coaching mission statements.
Others include the relationship coaching mission statement, health coaching mission statement, and mindset coaching mission statement.
These are crucial to better understanding what things to apply to your mission statement. Research on each of these to see what they’re about. Also, remember to keep things actionable.
If you have limited ideas on these mission statements and how to create one unique, you can consult a professional or look up each of these terms for more clarity.
Do Not Rush
More than anything else, drawing up a coaching mission statement is a procedure that shouldn’t be rushed. It should not be written out on a whim without careful research on how it affects the growth and direction of the business.
Take all the time you need to come up with something compelling. Besides not rushing things, thorough research is required to do a good job.
If you can’t come up with something convincing, consider asking for help from other professionals or outsourcing it to a reputable coaching executive.
A coaching mission statement is one key aspect of setting up a thriving practice. Putting in the work is one of the necessities that guarantees coming up with a good mission statement.
Can these be modified in the future? They could when the need arises. We recommend you ask the pros about that while doing your research.