Best Ways To Promote Your Product Online Effectively
Are you looking for ways to promote your products online? Do you want to drive a ton of traffic to your sales page of your product? If you don’t attract a constant stream of visitors to your sales page you won’t generate many sales.
I will be sharing with you multiple ways you can use to promote your small business online in this post. As an online entrepreneur, I know you are looking for various ways to market your online products.
You must have been asking yourself if you should use auction sites, advertise your products on web search engines like Google and Yahoo, use free online classified marketplace or do paid submissions.
All of these are very vital in promoting your product online, but the most important factor is using the resources available to you so as to maximize profit.
So what are the various ways to promote your products online?
1. Create a Mailing List
Having an email list for your online business is one sure way to promote your online products. If you plan to reach and maintain an online audience for selling of products or for whatever purpose, building an email list is your first and best bet to a successful online business.
When building your website for your online business, include an email list signup form at the end of every post so your readers can subscribe to your newsletter. You can use a free products like a free eBook, video, or audio as a bait to get them to give you their email address.
Having an email list gives you the opportunity to build trust with your subscribers so they can know you better, like you and trust you to the extent of buying from you from time to time.
2. Promote through Affiliate
If you want to promote your products faster so you can make fast sale is through the power of affiliate. Selling through affiliate is like leveraging your product for people to promote for you while you pay them for any product sold.
Using this strategy, you are to create an affiliate marketing program where affiliate marketers can sign up to promote your products on their platform or whatever way they wish to and get a percentage commission on products sold.
This way, your products gets to more audience that might turn out to buy your product because as you are promoting from your angle, affiliate marketers are also doing the same.
3. Social Media Platforms
You can never underestimate the power of social media platforms when it comes to promoting your product online. Social media network allow businesses to create a business page that they can use to promote their products and services to their followers.
Using social media platforms like Facebook, Twitter, Instagram and LinkedIn to promote your products online can lead to an increase in sale of your products. This can be a good medium to build trust and online followers.
4. Online Videos
This is one effective ways of promoting online products right now with lots of video now flying across different social networks. You can make a short video of yourself, tell your story, why you created the products and the benefits buyers will get from the products.
Create an account in one of the free online video sharing sites like YouTube and upload the video on YouTube and share with your subscribers.
YouTube is the second largest search engine after Google and it’s 53 times easier to rank videos than textual content. Videos engage audience more than textual content through site and sound.
Here are 5 steps to promote your products online using YouTube videos:
• Create a landing page on your site that will capture the information of your visitors.
• Create a promotional video that outlines the benefits of your product and be sure you include a strong call to action at the end of the video so as to direct them to your landing page.
• Optimize your video for specific keywords so that your video will rank in search engines.
• Share your video URL on social media sites.
• Build backlinks to your video URL so you can gain top rankings in Google and YouTube.
Have it in mind that your video might take up to 5 weeks to rank high in search engines depending on the competitiveness of your keywords.
5. Content Marketing
You must have heard of it on many blogs about the importance of content marketing in promoting products and services. Creating great contents and posting them on your site is one great way to drive traffic to your site and also help you increase search engine ranking. Do you know that using photos and videos to promote your product online works too?
Also, submitting guest post to top site with high traffic is another way to build backlinks to your site too thereby increasing your page view and maybe your email subscribers if your visitors like what they see on your site.
The bottom line is, we all have many strategies by which product can be promoted online but choosing the ones that you can do 100% is the most important thing. Some may like to use all of the ways mentioned above, while others may only like 2 or 3.
The choice of online promotion method for your product or service is left for you to decide as you best know your strength and weaknesses.