TRAVEL AND TOURISM MARKETING IDEAS AND STRATEGY + MARKETING PLAN
In the travel and tourism business, marketing strategies are so important and fundamental. There are different types of marketing tips and ideas out there- some are useful and some are useless.
However the main point is, the marketing steps one want to implement in the tourism business should match up with the current reality.
Here are ten marketing ideas you should take note of in your tourism business.
1. GOING BROAD IN STUDY
You shouldn’t limit your study only to current tourism trends. It is recommendable that you keep some time to be used to study such as local, national, and even international economic. Not only those, but trends also (social trends, political trends, and even ethical trends). Why all these? The fact remains that in many instances, people’s travel choices often reflect the interaction of economic, social, and also political trends.
2. PUTTING YOURSELF IN CLIENT’S POSITION
Before you make any attempt to persuade people to patronize you, you need to ask yourself ‘why should they visit my locale?’ And ‘if I’m in their shoes, why should I visit this locale? You need to outline what makes you special. You need to outline what makes you unique. Of course, you need to be honest with yourself in this. And when your locale doesn’t seem special in your sight, work towards doing the necessary things.
3. CREATE A CENTER FOR TOURISM ACTIVITY
In the tourism business, you need to know what people want. You see, many go to a place because they feel they can do something there which they desire to do. Meaning, you should make your place a center for a tourism activity and not just a mere destination. Why? Some do get attracted by the activities carried out in the location, and not just the location itself.
4. KNOW WHAT YOU’VE GOT TO OFFER
In your tourism business, you can’t be everything and you can’t offer everything. Therefore, know what you are not and don’t pretend to be what you are not. The fact remains that your location and the activities there isn’t meant for everyone. Know what you cannot deliver, so you won’t stain your reputation.
5. STUDY WHAT YOUR VISITORS ARE
Are your visitors lovers of thrills? Do they want a less risky environment? Can they spend a lot of money on just a few things? Having answers to such things can be very helpful. Why because, it will go a long way in helping you serves your visitors better.
6. YOUR COMMUNITY MATTERS TOO
Visitors coming to your location will definitely see the community you are in. And, they will see it for what it is. If the community has poor signal, filled with crime and other vices, it will definitely impact the visitors. If the community your location is isn’t nice and pleasant (that people keep reading and hearing negative things about it), they will definitely attach negativity to it and no one will want to come there. So, your immediate community matters a lot.
7. YOU MUST EMPHASIZE ON GOOD SECURITY
Safety is fundamental. Security officials are a necessary part of your tourism team. In criminal-filled communities, hoodlums might target tourist to rob them. Therefore, you need to let people know that they are safe patronizing you.
8. BE DISTINCT
In today’s world, almost everybody is copying anybody. People want something different. You need to standout above competitors by being distinct. Don’t offer packages that are similar to what are being offered by others- but be unique and provide fun. This business is not work but relaxation.
9. TARGET FOREIGN TOURISTS
It is being said that foreign tourists tend to spend more than domestic tourists. Those who travel long distances to your location will have prepared heavily for it, and will spend to make their tour a memorable one. Therefore, to make more money in your tourism business, strive to attract foreign tourists. See which type of marketing that can make them travel on a long distance journey to your location.
10. TAKE ALL COMPONENTS SERIOUSLY.
The fact remains that tourism is an interrelated industry. For many tourists, the total tourism experience is often judged by the weakest link. You should take all components very serious and should attach same seriousness to all of them. The part you think ‘they won’t mind this’ might be something your visitors might give lots of importance to.