Lessons I Learnt While Selling Products and Services
In the course of any sojourn, it is particularly characteristic to any venture that lessons are learnt as successes or failures are recorded. After charting a distance in the axis of time in the cyber world, conducted marketing experiments and researches, a few lessons have been costly paid for as regards selling of products and services.
Mistakes made in business are indeed the costliest product such a business can purchase. In the process of selling, a number of factors are put strongly in consideration if the goal of market domination is your drive.
One of the best ways to equip yourself against severe mistakes in business is by learning from the prints others have made by blazing that path.
The following are a number of particular lessons that have been accumulated into my bag of experience with the passage of time:
1) Tangible or Physical Products Require Lesser Effort to Sell
This is largely due to the often difficulty encountered by clients in identifying the precise functions of the product; a difficulty that is particularly pronounced when the product is a sort that is conceptual or a software, say.
My years of online marketing have shown to me that provided you have your strategies of striking your targeted audience, you are roughly four times more likely to strike a deal as well with them if you have a physical product (e.g. perfumes, gadgets, etc.)
In this aspect, there could be rough and rugged waves of challenges, as pricing is as crucial to a business’ success. Now these waves of challenges are largely enhanced by the failure to establish trust with your prospective clients.
It is advisable that you sell a mix of high and low price products as that provides an avenue to drive into the minds of your clients.
Also, you would need to develop really powerful communication skills with the view of convincing your prospective clients on the need to turn their compass in the direction of your product.
Indeed, you are over 3.7 times more likely to remember images in a video that reading about it, however it is easier for most clients to read a definite description of your product either on your blog or in an email than videos. One is conventionally drawn to the conclusion that video promotions are the best ways to sell products, but this is not exactly true.
There are bloggers who hurl in astronomical amount of sales of their product without necessarily adopting the video idea; sometimes bulk emails do the job effectively. My experience, however, has given me a better hint “a blend is best”. Blend in both the verbal and visual ideas into your promotional strategy.
4) Utilize the Services of Quality
The more quality associated with your product, the more potentials it acquires in winning your customer’s interest, plus, it would lead to an unpaid advertisement anchored by your clients themselves. Only momentary boom characterizes inferior products, whereas exponential sales characterize products of true quality.
5) Establish a Classic Sales Process
Guide your clients through the entire process of completing the transaction. Never leave them not thoroughly updated on the issues of the sales. It establishes credibility on your part, as well as generous touches of professionalism.
In cases where you have multiple customers, you have to design your scheme in such a way that you can satisfy each of them sufficiently at the end of every sales process.
6) There is Something about Advertising before Product Creation
Exactly so is the idea of many web entrepreneurs. They believe its best you get your clients even before establishing the products. While this idea is smart, there are a number of loopholes it suffers; it is particularly difficult to sell something that doesn’t already exist, and even worse if you’ve not got a complete clue what its content would precisely be.
7) Aim for the Highest Laurels
Any enterprise is driven upfront by the goals and aspirations that gave birth to it. It should not be a yardstick to grow at an ever stagnant rate because you are beginning a business. Beat the conventions and aim for a quick-big-win. Strive to hit the most profiting marks; this is achieved by the adopted strategies.
You could for instance choose to make your products inexpensive so as to affect the shape of the market significantly before increasing the product price as demand gets up and up. Sometimes on the contrary, it’s the promotion that does the wonders irrespective of the prices, and usually in such cases the quality of the products gives a finishing touch.
8) Refine your Skills by Practice
The e-commerce platform is not much different from the usual brick-and-mortar stores where you still need the sweetness in the tongue of a business man to convert a prospective client into a customer. You improve in the process as you go along.
This is particularly manifest in almost all businesses; you inevitably realize that you are getting a deeper grasp of the concepts the more you invest your focus and time into selling your products online.