Interested in small telemarketing company ideas? If YES, here is how to open a telemarketing firm with no money and no experience. How much does it cost to start up?
How to Start a Telemarketing Company
In this post, I will be sharing with you what you need to know to start a telemarketing company and become a business owner. You can own a telemarketing company and start helping other company reach out to their existing and potential customers through cold calling.
If you are looking for a business idea that is very easy to start and does not require huge startup capital, then start a telemarketing company as what you need to get started are not much and expensive compare to other businesses.
Telemarketing is a process of marketing goods and services through the phone and the use of computer. Any marketing that is done using a phone as a means of communication to both potential and existing customers is called telemarketing.
What is Needed to Start a Telemarketing Company
- A Large room
- Whites pages to look for phone numbers
- Good marketing and communication skill
- Good and experience staff
Telemarketing is a form of direct marketing which includes passing information to customers, collecting data of customers, generating leads and creating awareness about a particular goods or services using a phone or a calling system in the computer.
Starting a telemarketing company is like starting any other business, here are what you need to know to start a telemarketing company.
- Be Expose to Telemarketing
Like every other business, you need practical knowledge to grow and succeed in the telemarketing industry. I will advise that before you start a telemarketing company, try and be expose to what the business really entails.
The best way to acquire this knowledge is by working as an agent or supervisor in a telemarketing company. This will expose you to the practical knowledge needed to be able to start and run your own telemarketing company.
You will also know the in and out of the business and how to go about it, you will also go beyond just knowing the concepts and principles, to seeing the applications and observing the result.
Working in a telemarketing company will also help build your marketing and communication skill and as well show you some weak points that you will need to use as your competitive advantage when you finally launch your won company.
- Draw a Good Business Plan
Nothing works out perfectly without a plan. A business plan is the only tool that can guaranty you success in any business as well as a telemarketing business. Your business plan must contain an executive summary, business vision and mission, company’s goal, target market, startup and operational cost, marketing and promotion strategies etc.
If you don’t have any idea about creating a telemarketing business plan, you only have two option. You either outsource it to business plan writers (you can find them in most freelancing sites like freelancer.com and Fiverr) or you can make use of business plan writing software.
Any of the two above will provide you with a good business plan that will be useful for your telemarketing company.
- Register and Obtain License for your Business
Registering your telemarketing company is very important. Apply for license from the government of your country. License fee varies but they are not too high that you cannot afford. It takes weeks to get approval though. But, before you go and apply for license, make sure you have purchased all necessary equipment and have gotten a permanent office.
These are what officers from the license office will look at before they can consider your application.
- Hire Freelance Staff and Train Them
If you know you won’t be able to hire full-time employee, you can go for freelance call centre staff and pay them per contract. Hiring for a telemarketing company should be done carefully. It is advisable you hire people who have had an experience in the telemarketing industry.
You don’t want to spend time and money always training them. When you have staff working for you, it gives you time to go out and look for client, run effective advertisement and attend to client request and do your job effectively.
- Promote and Market your Business
To experience success, you will need to market your brand to attract customers. Apply all the telemarketing strategy you know, do online marketing, approach companies that match the market profile of your business.
You can approach larger telemarketing company and offer an outsourced service they can use when they need additional capacity. You can apply social media marketing for your business promotion too.
In conclusion, starting a telemarketing company is not as hard as people see it. Start with whatever you have for now. You can start with two phones and one computer in a garage or in your room. There is always a room for growth. Just start and do your best, as you grow, you can then start adding up.