Best Email Marketing Platforms For Small Businesses


Are you looking for most effective email marketing platform for your small business? How much do you know about this? Do you really need email platform to market your product?

All what you need to know concerning website platforms for small businesses shall be explain vividly to you, all you need do to kickstart this email marketing strategy and the various platform we are having shall be discussed in this post you are reading.

Email marketing based on findings is an effective way a small business manager or owner can use to reach his potential and current customers, look for new catch, and at the same time convert those catch into customers.


Small Business Email Marketing Ideas, Options and Software
They are different options you can go for as a small business manager or owner in the world of email marketing platforms, there are various varieties of them for different businesses but I shall pick randomly on the best email marketing tips for small businesses you can trust irrespective of your business niche.

Benefits of email marketing for small businesses
Email marketing also gives your customers that opportunity to be seeing your latest development as such influence by the mail to make the purchase of the particular product.

As I said earlier, I have compiled some A+ comparison list of the popular and most effective email marketing platform for small business owners. They shall be in similitude to other though they may have little peculiarities in there features.

Here are however the final cut of the affordable and most effective choices of small businesses email marketing and how they can actually be utilized.

Email marketing for small businesses is by far one most powerful and least costly methods of marketing in business. It is very easy to build a list of customers and potential customers, particularly from your website.

Email marketing for small businesses is a cost effective way to reach targeted customers and retain them. With email marketing for your small business, a business can easily deliver a large number of customized and personalized messages at prearranged intervals for next to nothing, so why not take advantage of it?

You may be surprised to know that this type of marketing is more successful than social media marketing. Although, there are hundreds of email marketing service providers available in the market, you need to choose wisely so that you are able to reach a wider customer base at affordable prices.

If you don’t know what you can do in your business with email marketing, here are some tips on how to shine in business with email marketing;

Start with the Basics

Effective email marketing for small business starts with list management. If you prefer a low-cost option, you can simply use an Excel spreadsheet, but an email database management system such as Aweber is cost-effective and fairly simple, and it even allows you to create and send newsletters.

Simple Signup Process

Another effective way to use email marketing for small businesses is to keep a signup box high on the business website and add a link to the email marketing signup page on the social media profile of the organization. This can help get a steady feed of new customers. Avoid a long subscribe form as it may scare off potential readers.

Build Relationship Immediately

By building a relationship with your customers, they will get to trust and know you and more likely to buy from you again and again. One of the worst email marketing mistakes you can make is to not communicate with subscribers right away.

Establishing relationships with potential customers as soon as possible suggests professionalism, and your subscribers will be especially impressed if you send them valuable links, information or even media downloads. You can boost your email’s visual appeal with a custom-branded template, but plain text can get through most spam filters easily.

Create a Communication Plan

Make sure you’re communicating with your subscribers on a regular basis. An auto responder is a wonderful tool because it enables you to create and schedule your messages in advance. You can basically set up all of your email messages on auto pilot – do it once and when someone is added to your list, they all receive the same messages in the same sequence at intervals you set. Aweber also does this.

Each new subscriber can receive the same messages in the same order, regardless of when they signed up. This gives you control over the relationship-building process and it is completely automated. You only need to set it up once. Also remember to offer valuable content, not just promotional messages.

Keep them Short, Catchy and Professional.

Learn how to use attention grabbing subject line in your email. Don’t get carried away-make sure you have a catchy subject line and a couple of strong sentences that communicate your message clearly and concisely. If the purpose of the email is to persuade recipients to buy a product, visit a store, or subscribe to a service, be sure to end with a strong call to action.

Build your Audience

Learn about the type of content the audience you wish to cater reads. The content has to good if you want the readers to read from the beginning to the end. When you send relevant content it can keep the customers engaged. The readers may look forward to your newsletter and even share it with friends and relatives.

Make it Shareable

Send content that people will love to share and make it easy for them to do so. Consider adding a public link that can make people read your email outside their inbox and also add social media links like Facebook, Twitter and LinkedIn so your readers can share the content with their following.

This work faster if you put in good content that people will love to read and want to subscribe to if they are not already a subscriber.

Partner with Others to Grow your List

Successful email marketing for small business often includes partnerships with companies that sell related products or services. This strategy can produce thousands of new subscribers, and many companies are more than happy to join forces and help others succeed. By including your link in their newsletter, your partners can actually help you market your list. You can support each other to succeed.

Email marketing is a great tool for a small business only if it is done right. The tips above are far from an exhaustive list, but they will get you started in the right direction!



This is one of the best email marketing platforms that has everything you need as a small business manager in terms of email marketing solution. It gives room for neat and fine designs and creation of professional-likes emails with many designs template you can trust.

• Enable the use of drag and drop in editing.
• It has a detailed analytics.
• Nice support dedicated for customer representatives.

This is a top email marketing platform that has host of powerful and easy-to-use email marketing tools, more than 150 marketing template and lot more. Aweber is a well-established platform that gives great deliverability. It is one of the most reliable, well known and oldest email marketing platforms.

• There is room for email personalization options.
• It has auto responders.
• It has live support email marketing services for small business.
• Availability of complex personalization options.
• The tools enable more messages to be delivered to the subscribers
• It has customized templates and forms to sign up for the support of owners brand.

This email marketing platform is a solution platform for small businesses. It was developed with a simple tool that can offer nothing less than 1,200 possible sets of email variations.

• It’s track able i.e. it sees who clicks, open and read your emails.
• It has targeted email auto responders.
• Customization enablement


Emma is another email marketing platform that has a very stylish simple way to get in touch with the potential and available customers, members and fanatics. It is very great for small businesses, franchises, retailers and other business oriented platforms.

Features include;
• Availability of drag and drop editor.
• It has real-time analytics.
• Present of delivery advice when the need arise and other consultation.
• There is room for research, survey, and many other ways of gathering information about subscribers.
• Unlimited 60 days trial for free.
• Beautiful and confirm user interface.
• Image hosting spaces are unlimited.
• It has automated email.
• Customizable templates.

However, despite all these features Emma is having, there are some lapses contain therein and they are;
• It doesn’t report spam messages.
• A/B testing automatic splitting.

If you are having difficulties with other email marketing, Icontact is a platform you can count on. It is user friendly and easy to operate, and the pricing is basically on the size of the list of subscribers.

• It has a great deliverability rate.
• It has contact segmentation
• Mobile phone supportive, email and chat.
• Various options for contact management
• Availability of message layout.

Despite its features it also has a little loophole and they are;
• 24/7 mobile phone usage or support.
• 10,000 and more lists of user.

Constant Contact
It actually focuses on how to get small businesses engaged with email marketing. It doesn’t base on this only but also help in growing businesses, making adequate and constant contact a great weapon for basically offline businesses who really want to utilize the pleasure of online marketing.

It is also at the same time multi-channel marketing strategy, it has newsletters, announcement, promos etc. in its content.

• Drag and drop editing
• Social media integration.
• Free 30 days access.
• Multiple applications options.
• It has nothing less than 400 email template that are customized.
• Mobile phone supportive, email, FAQs, tutorials and more.

I hope you enjoyed our buyers’ guide to the best and affordable email marketing platforms for small business owners?

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