Sample Shawarma Stand Business Plan Template


Are you looking for a Shawarma stand business plan sample to follow in writing your own shawarma stand business plan? Are you interested in starting a shawarma business? I am glad to tell you that this is what this post is all about.

Being among the most lucrative and thriving businesses, it is required and necessary that a good business plan should be put in place for a successful business.

This post is basically for those who do not have adequate knowledge of how a business plan should be written, therefore, the business sample given in this post will cover all areas of writing a business plan that will help others entrepreneurs in writing theirs.

BUSINESS NAME: Israeli Connection Shawarma Bar


  • Executive Summary
  • Product Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sources of Income
  • Payment options


Israeli Connection Shawarma Bar is a registered and well standard Shawarma bar business that will be located in Salem, Oregon which happens to be one of the busiest roads in Oregon.

Israeli Connection Shawarma Bar has been able to lease a big facility along a good road that is suitable with the kind of shawarma bar we want to launch and put in place. This facility is located directly opposite the biggest residential area in Oregon.

Israeli Connection Shawarma Bar will involve in the production and distribution of several wide varieties of Shawarma and also pizzas, soft drinks, and coffee to Oregon residents and other customers. We will also engage in home deliveries when our customers want our products to be delivered to them within the city.

There are many Shawarma stands in Salem-Oregon whether large or small which we are aware of and that is why we have resources and time on conducting thorough market survey and feasibility studies so we can offer better products and services than our competitors.
There is self-service option and home delivery for our customers and also there are several payment options in our outlets.

The customer care of Israeli Connection Shawarma Bar’s customer care and service is second to none in the whole of Salem-Oregon. This is because we know that our customers are the reason why the business is in existence and that is why we go the extra mile in satisfying our customers and being loyal to them.

Israeli Connection Shawarma Bar has a CRM software that enable us have a one on one relationship with our customers no matter their number. We are determined to ensure that our customers receive first class treatment in any of our outlets visited by them. And we will also ensure that our customers are involved when making business decisions that affect them directly.

Apart from the fact that we will offer a service where customers can come to our Shawarma bar to make purchase, we will also put the trend in restaurant business into consideration and provide an online bar where our customers can place their order and where they want it to be delivered to which can either be their house or anywhere within Salem-Oregon.

Israeli Connection Shawarma Bar is a family business owned by Shannon Abraham and his immediate family. Although, the business will be launched with only one outlet in Salem-Oregon, there is plan to open more Shawarma bars within Oregon and other cities in the United States of America in the nearest future.


Israeli Connection Shawarma Bar is in the fast food/restaurant industry focusing on Shawarma stand business to make profits by ensuring that wide varieties of Shawarma, pizza, and sandwiches are provided for customers. The following products and services are the offerings of Israeli Connection Shawarma Bar to customers:

 Shawarma
 Submarine sandwiches
 Pizzas
 Coffee
 Salads
 Varieties of Sandwich (Turkey, Veggie Delite, Veggie Patty, Chicken, Chicken Pizziola, Chicken Teriyaki, Chicken Tikka, Chipotle Chicken, Ham, Italian B.M.T., Meatball Marinara, Roasted Chicken, Spicy Italian, Steak & Cheese)
 Soft Drinks


Our sole vision at Israeli Connection Shawarma Bar is to become the most sought after and leading Shawarma bar in Salem-Oregon and establish a one stop Shawarma stand in Oregon and other cities.


Our mission is to establish a Shawarma business that will offer wide varieties of Shawarma, pizza, sandwich, and coffee at affordable prices to customers in Oregon and other cities where we intend opening several branches.


Although, Israeli Connection Shawarma Bar might not be the biggest Shawarma bar in the food industry but we intend in having a well-structured and standard business that surpasses all and won’t be like the normal around the corner business.

In doing this, we will ensure that we hire well competent, honest, customer centric, hardworking and qualified people to fill the following posts to help boost the success of the business and shareholders:

 Chief Executive Officer (Owner)
 Restaurant Manager
 Human Resources and Admin Manager
 Shawarma, Sandwich Maker and Pizzeria
 Sales and Marketing Manager
 Information Technologist
 Accountants / Cashiers
 Waiter / Waitress
 Van Drivers / Deliverers
 Cleaners

The positions listed above all have their different roles to perform and responsibilities to fulfill.


Market Trends: In this age where there is dispensation of the online community, it will do one’s business a lot of favour if you have an online presence. Blogging constantly and frequently about Shawarma will make people see you as an expert in your business.

Publicity can also be done on social media such as Instagram, Facebook, Twitter and so on. An online bar can also be opened for customers to order online which must be backed up by an efficient and effective home delivery service.

Target Market: Israeli Connection Shawarma Bar is positioned to offer services to the residents of Salem-Oregon and other cities where we will have outlets. Also, we are in business to offer services to the following set of people:

• Event Planners
• Tourists
• Corporate Organizations
• Households
• Schools
Sports Men and Women
• Students


Israeli Connection Shawarma Bar is in the restaurant industry to maximize profits and achieve our business goals and objectives by retailing the following products to residents at affordable prices:

• Shawarma
• Submarine Sandwiches
• Pizzas
• Salads
• Coffee
• Varieties of Sandwich (Turkey, Veggie Delite, Veggie Patty, Chicken, Chicken Pizziola, Chicken Teriyaki, Chicken Tikka, Chipotle Chicken, Ham, Italian B.M.T., Meatball Marinara, Roasted Chicken, Spicy Italian, Steak & Cheese)
• Soft drinks


The payment policy adopted by Israeli Connection Shawarma Bar is all inclusive because we are aware that customers always prefer several different payment options as it suits them and we will also abide by the financial rules stated by the United States of America at the same time.

The following are the payment options that will be made available to customers:

• Payment via bank transfer
• Payment with cash
• Payment via POS machines
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

Our bank account number and promotional materials will be made available on our website. Thanks in advance for sharing this sample shawarma business plan.

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