Sample Retail Company Business Plan Template

If you are looking for a sample retail company business plan template, here is a business plan for starting a retail business and free feasibility study example you can use.


Having a good retail plan for your retail company is very important. For one thing, it provides you with a straight and reliable map towards your quest for making profits. Most entrepreneurs find writing a business plan all by themselves very difficult. But with the help of a good business plan template, you could find the process very easy and even exciting; which is why I have prepared this retail business plan template for you to help you easily write a good business plan for your retail company.

BUSINESS NAME:  Everyman’s Taste Retail Company.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion

Everyman’s Taste Retail Company is a registered and licensed retail company which will be located in Brooklyn, New York, United States, and which will be focused on offering its customers quality retail products such as groceries, baby products, clothes, beauty products, etc.

Everyman’s Taste Retail Company will be owned by Steve Roberts, former manager at one of the most reputable retail companies in Las Vegas, United States. He will be the CEO and owner of the retail company, bringing in his wealth of experience.

From our detailed study, we have been able to come up with a total startup capital required to start up our retail company in Brooklyn, New York. This startup capital amounts to $600,000, which will be sourced from the owner, as well as from the owner’s bank.

Everyman’s Taste Retail Company is a business in the retailing industry which will be focused on offering a wide range of durable and non-durable goods, and providing its services to customers not only in Brooklyn, New York, United States, but in all of the major cities in the United States. Our stores will be retailing the following:

  • Groceries
  • Sports equipment
  • Clothes
  • Beauty products
  • Children’s toys
  • Jewellery
  • Home Furnishing
  • Baby Products
  • Home Appliances, etc.

Our vision in the retailing industry is to be renowned as the number one consumers’ choice in the United States for all retail products. We want to establish a retail company that will not only be renowned in Brooklyn, New York, but in all of the major cities in the United States.

Everyman’s Taste Retail Company’s mission is to become a retailing company that will be committed to making available a broad range of durable and non-durable quality goods from leading manufacturers in the world to our customers in all the major cities in the United States such as Brooklyn, Ohio, etc.

Everyman’s Taste Retail Company will be a standard retail company, unlike any other in Brooklyn, New York. We will become a reputable retail company which will be able to stand the face of competition in the United States.

Owing to this, we will make sure to recruit only employees that are capable, committed, honest, and who share our vision and goal of building a standard and reputable retail company. The following are the positions to be occupied in our business organization, in no particular order:

  • Chief Executive Officer (CEO)
  • Merchandize Manager
  • Store Manager
  • Accountants / Cashiers
  • Information Technologist
  • Sales and Marketing Executive
  • Cleaners

Market Trend

Although the retailing industry has always existed, it is nonetheless still growing; especially with the advancement in modern technology and online store retailing which has restructured the industry. Nowadays, one would likely find retail companies who are making use of technology in enhancing sales, maximizing profits, and minimizing costs.

Target Market

Our target market comprises each person on the earth. This is because retail products are needed by every person on earth for survival. However, we have defined our target market to include the following:

  • Households
  • Business people
  • Corporate Executives
  • Pregnant Mothers
  • Couples
  • Students
  • Sports People
  • Tourists
  • Children

The following is how we intend to take a hold of the market in the United States:

  • The first thing we will do after startup is to promote our retail company by introducing it to residences, and business organizations, with the aid of our introductory letters.
  • We will be swift in bidding for contracts.
  • We will not hesitate to promote our retail company on newspapers, magazines, radio and TV stations, etc.
  • We will not forget to also use the internet and its tools to our advantage. We will promote our retail company on social media sites such as Facebook, Twitter, etc.
  • We will make sure to enforce direct marketing.

Before we arrived at the above sales and marketing strategies, we carried out a detailed market survey and feasibility study to enable us see how we will be able to penetrate and take a hold of the market. Also, we contacted sales and marketing experts who were instrumental in helping us come up with the above strategies.

Source of Startup Cost (Budget)

We will require a total of $600,000 to be able to launch Everyman’s Taste Retail Company in Brooklyn, New York, United States. This total startup capital will be obtained from the owner’s contribution from his investments and savings, and also from the bank. Up until now, the owner has been able to gather a total of $400,000 towards the startup capital, while the remainder is to be borrowed from the owner’s bank.

First Fiscal Year                    $250,000

Second Fiscal Year                $500,000

Third Fiscal Year                   $750,000

Above is the sales forecast for Everyman’s Taste Retail Company. This sales forecast is for the first three fiscal years of the business after its launching. This sales forecast is a calculated estimate based on a number of data available in the industry. It should be noted that this sales forecast has not given attention to any risk factor.

This retail business plan template bears the business name, ‘Everyman’s Taste Retail Company’. The company will be a retailing company which will be located in Brooklyn, New York, United States. The company will be committed to offering a wide range of both durable and non-durable products to customers in the United States. To start the company, a total of $600,000 is what will be required.

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