PHARMACEUTICAL WHOLESALE DISTRIBUTION BUSINESS PLAN SAMPLE
The pharmaceutical marketing business is mainly concerned with the wholesaling of pharmaceuticals and medical products which are distributed to hospitals, specialist retailers, specialist medical practitioners, doctors, and retail pharmacies.
Starting up a pharmaceutical distribution business, I believe you must have acquainted yourself with all that is necessary towards starting up this business and are set to carve out your own business plan.
This article will provide you with a very simple and practical pharmaceutical distribution business plan sample which will guide you in writing your own.
Here is a sample business plan for starting a pharma distribution business.
BUSINESS NAME: Henry Olson Pharmaceutical Distribution Company.
- Executive Summary
- Our Products and Services
- Vision Statement
- Mission Statement
- Business Structure
- Market Analysis
- Sales and Marketing Strategy
- Financial Plan
- Sales Forecast
- Conclusion
Executive Summary
Henry Olson Pharmaceutical Distribution Company has been fully registered and has duly fulfilled all of the legal requirements necessary towards starting up in New York, United States. The business will be focused on offering a number of quality and professional products and services to customers.
Henry Olson Pharmaceutical Distribution Company will be owned by Henry Olson, who will also be the CEO of the business. Henry Olson has thus resolved to contribute a total of $700,000 towards the startup capital. The remainder, however, has been agreed to be sourced from the owner’s friends and family, as well as his bank.
Our Products and Services
Henry Olson Pharmaceutical Distribution Company will be a pharmaceutical distribution company that will be situated in New York, United States. It will be focused on delivering very quality and professional products and services to customers of all sorts both in New York City and in the whole of the United States.
The following products and services will be offered by Henry Olson Pharmaceutical Distribution Company to its customers:
- Wholesaling of both generic and branded drugs to local pharmacies, chain pharmacies, internet pharmacies, etc.
- Advisory Services
- Wholesaling of medical related equipment
Vision Statement
Our vision in the pharmaceutical industry is to nurture a thriving pharmaceutical distribution company that will become the number one choice for customers in New York, and all major cities in the United States. We want to make sure we are counted among the top 5 pharmaceutical distribution companies in the whole of the United States.
Mission Statement
We have a mission, which is to raise a pharmaceutical distribution company that will be a standard for all pharmaceutical distribution companies in New York, and surrounding cities in the United States. Also, we want to build a pharmaceutical distribution company that will be trust-worthy to our customers.
Business Structure
We are very focused on building a pharmaceutical distribution company that will be able to compete favorably with competitors in the industry. For us to accomplish this goal, we must build a very strong business structure. This is why we will be focused on recruiting only employees that are qualified, experienced, and ready to work with us to achieve our business goals.
Here are the positions that will be occupied by candidates who meet our criteria:
- Chief Executive Officer
- Human Resources Manager
- Inventory and Purchasing manager
- Sales and Marketing Executives
- Customer Service Executive
- Truck Drivers
- Accountants / Cashiers
Market Analysis
Target Market
Here is a list of the groups making up our target market:
- Specialist Retailers
- Hospitals
- Internet Pharmaceutical Companies
- Residents in our location
- Retail Pharmacy stores
- Non-governmental Organizations
- Health Clinics and Facilities
Sales and Marketing Strategy
Here is how we have intended to go about promoting our pharmaceutical distribution company:
- We will begin with using fliers and our business brochures to introduce our pharmaceutical distribution business to prospective customers.
- We will make sure we utilize word of the mouth in promoting our business.
- We will not hesitate to list our pharmaceutical distribution company on yellow page ads.
- We will use local media such as Radio and TV stations, local newspapers and magazines, etc to ensure we advertise our business to prospective customers.
- We will take our business to the social media world of Facebook, Twitter, and Instagram
Financial Plan
Source of Startup Capital
Starting up our pharmaceutical distribution company, we have realized we will require a total of $1,200,000 to fully startup our pharmaceutical distribution business in New York, United States.
This capital will, however, be obtained from the owner, from his friends and family, as well as from his bank. The owner has resolved to provide $700,000 towards the contribution of the startup capital. The remainder will be sourced from the owner’s friends and family, and from his bank.
Sales Forecast
First Fiscal Year $1,700,000
Second Fiscal Year $3,500,000
Third Fiscal Year $7,000,000
Conclusion
Above is a pharmaceutical distribution business plan sample with the business name, ‘Henry Olson Pharmaceutical Distribution Company’. The business will be located in New York, United States; and it will be owned by Henry Olson.