Marketing and advertising together are integral parts of every indoor and outdoor business, and in today’s generation, the transition of traditional print advertising to Digital LED Advertising in the Philippines is no surprise as technology took the spotlight. From the residential condominiums in Quezon City, to the hottest club in the metro, Digital LED Advertising comes in full force to bring your message to the thousands of working Filipinos in the city.
First, what are LED Displays? As generally defined on the internet, “LED Displays are flat panel displays that use an array of light-emitting diodes as pixels used for video display.” In simpler words, it makes the message that advertisers are trying to convey attractive and most importantly, eye-catching.
Sure, advertisers have had those fancy light-up advertisements in the classy Manila of the 60s but they have never been able to replicate the clarity and the attraction that is possible today with Digital LED. Advertisements started with traditional print marketing wherein companies would have their advertisements printed in large format on outdoor LED display billboards to be displayed on our expressways and our cities and sure, they were wonderful – for a time. Now that the technology to display a company’s brand in high definition and in crisp colors exists, it is now the time to transition from traditional print advertising to Digital LED Advertising.
All around the world, advertisers are now opting for Digital LED Advertising – from New York’s iconic Times Square to the colorful streets of Tokyo, LED is everywhere and Large LED display is now.
Here are some of the advantages of Digital LED advertising boards:
• Ease of Distribution – Giant LED Screens are installed in areas where there is heavy traffic and this can achieve tremendous results in attracting eyes to the company’s brand and message. Digital LED Advertising is also used in major sports such as Basketball and American Football and brand recall is now easier than ever.
• Environment Friendly – With the introduction of LED sign board, companies are no longer printing on paper and they are helping save the environment. Also worth noting is that LED display screen come with energy conservation! Helping save the environment is a cause that any company is sure to champion!
• Ease of Release – Advertisers can easily update marketing content at any time. The process is fast, easy and reliable and it is not affected by weather conditions or anything that affects traditional print marketing. Large LED screens may be updated monthly while smaller LED outdoor displays update at least once or twice a week.
In summary, LED Advertising is almost impossible to ignore because digital signage are eye-catching and bright. LED Advertisements employ special effects and animated movement and are easily customizable, even if vital info needs to be changed and they can be fine-tuned to suit to be impactful in both night and day and best of all, should an advertiser be the lone-user of an LED billboard then chances are that advertiser would get most of the attention from the people who see such outdoor LED signs! Asides the led billboard advertising rates in the philippines, you can get the contact details of the nearest LED display supplier to you through Google.
Easily customizable, safe for the environment and extremely eye-catching, LED Digital Advertising is the now we live in and it is time to adapt them even as more sign business franchises continue to spring up.
Kimberly Marie Gayeta (Kimmy) is a Communications Degree holder, passionate writer, currently working as a local Public Relations Officer and an online Marketing Representative. Thoroughly fascinated about travelling, leisure, and living the good life! Follow her on twitter: @kimmygayeta