MUSHROOM FARM BUSINESS PLAN SAMPLE AND FEASIBILITY STUDY REPORT FORMAT
With attractive investment prospects, the Mushroom farming sector, an agro-allied business continues to draw the attention of entrepreneurs who have interest in farming. However, these entrepreneurs may or may not have the requisite skills needed to put in place all the requirements for starting this business. An important tool needed for any business, including Mushroom farming is the business plan.
This is the reason this article focuses on this area, providing the necessary guidance to entrepreneurs to successfully write a sound business plan that will chart a promising future for their business. This article will be written under the following headlines;
Table of Contents
- Executive Summary
- Products and Services
- Our Vision Statement
- Our Mission Statement
- Target Market
- Source of Revenue
- Competitive Advantage
- Sales Projection
- Payment Channels
- Publicity and Advert Strategies
Bernard’s Mushroom Farms to be located in Texas will be involved in the cultivation of mushrooms for the American and export market. The exportation of our mushrooms will commence five years from the time of the commencement of business operations.
Providing high quality products and services, we plan on competing favourably with established mushroom farms through hiring the most competent hands that will drive the expansion plans of this business to achieve our desired goals.
Our mushrooms will be grown and distributed to the market using an extensive distribution network designed by professionals in this industry. Also, by adopting hygienic production and processing techniques, our products will adhere to the highest regulatory standards.
Products and Services
The channels of distributing our products and services will be varied. The adoption of the right legal framework will be used in the distribution of these products and services. Our products and services will include the production of fresh mushrooms of different varieties, some of which will include lion’s mane, portabellas, oysters, and medicinal reishi amongst others.
Also, we will be offering services that include the provision of advisory and consultancy services in addition to training programs organized for interested farmers willing to learn the skills of mushroom production. In addition to these, we will be processing some of our mushroom products to increase their shelf life.
Our Vision Statement
Our vision is to establish a mushroom farm that will be reputed for producing the best mushroom in the United States. Our aim is to have an efficient distribution mechanism that will ensure our products reach their desired destination both domestically and internationally.
Our Mission Statement
To provide hygienically packaged mushroom products in keeping with regulatory guidelines and also promoting the food and health needs of Americans.
There is a huge market for mushrooms and this has considerably increased the prospects of mushroom farmers, as there are a lot of mushroom demands to fill. Our target markets will include households, hotels, restaurants, and agricultural produce markets, food stores among other markets consisting of both consumers and retailers.
Source of Revenue
Our source of revenue will come from the products and services we offer which consist of our variety of mushroom products in addition to the consultancy and advisory services we provide. A fee will be charged for these services, including the training programs organized for interested farmers.
We will be adopting strategies in our business that will give us an edge over our competition. Because of our intention to compete favourably with other well established businesses offering similar services, we will be recruiting a workforce that will consist of well experienced professionals. Their years of experience will be drawn upon to chart the way forward for our business.
Also, our work environment will be conducive for our workforce as a measure to ensure that they can easily contribute their best through the use of a work friendly environment. The remuneration packages of our workforce will be attractive to act as bolster/incentive to encourage them perform efficiently.
With the current industry trends and happenings, we have conducted a research on the market and emerged with findings that look promising to our business. Using a 3 year projection model, we have projected sales/profits to grow significantly. The factors used at arriving at these findings discounts natural disasters and high inflation. The chart below summarizes these findings;
- First Year $150,000
- Second Year $290,000
- Third Year $440,500
We will be adopting a robust payment strategy that will be deploying the use of several platforms. This is aimed at offering the customer an increased choice of payment options. This significantly simplifies the payment process.
These channels include the use of the POS machines for payment, acceptance of cash payments, credit cards, mobile payments, the use of internet banking, among other varied payment channels to be included.
Publicity and Advert Strategies
We will publicize our products and services to a wide section of the consuming public, including other target groups such as trainees and other farmers in need of advisory services. There will be paid adverts in both national and regional media, using both electronic and print platforms. Others include printing of banners and fliers, and also other strategies that prove efficient.
This article has made available a sample mushroom business plan for the interested entrepreneur to use. Following the general guideline provided, it is believed that the user will write a compelling and insightful business plan.