Multi Level Marketing Business Plan Sample PDF – Template Format

If you are looking for a sample MLM business plan template, here is a business plan for starting a network marketing business and free feasibility study example you can use.


Are you looking into starting a MLM (Multi-level Networking Marketing) company and you are searching for a business plan sample to guide you through? I have before you a multi-level marketing business plan sample as a guide for you into preparing that business plan for your proposed company.

BUSINESS NAME: Life Essentials Network Marketing Company

Table of Content

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Products and Services
  • Business Structure
  • Sales and Marketing Strategy
  • Startup Cost
  • Source of Capital
  • Conclusion 

Executive Summary

Life Essentials Multilevel Network Marketing Company is a subsidiary of Life Essentials Inc. a company that products natural health products. Life Essentials Multilevel Network Marketing Company will be established at Florida, United States. The intention to establish the company was born out a desire to make available and affordable, healthy drugs and supplements so that the high rate of diseases and sicknesses will be reduced. 

By starting a Multilevel Network Marketing Company, Life Essentials will be able to easily spread her tentacles all through the United States and even other parts of the world.

After carrying out a comprehensive research, we discovered that the population of the State of Florida and United States at large are battling with all forms of health challenges. And most of these health challenges are defying the known remedies.

This is where Life Essentials wants to come in. through our Multilevel Network Marketing Company, we want to reach out to people facing health challenges and introduced our products to them.

All of our products have been medically tested and scientifically proven to be highly effective. We have recorded countless testimonials and social proofs about the wonders and the efficacy of our products. So using effective content marketing strategy and other forms of marketing strategies we intend to show our prospects convincing reasons why they should not only buy our products but also join our Multilevel Network Marketing Company.

We will make sure we offer our prospects compensation plans that will be irresistible for them to turn down. We will also make sure we offer them top notch trainings they need to become professional multilevel network marketers that get results.

We are putting together a formidable team and workforce that have all the necessary qualities and skills we need for building a world class Multilevel Network Marketing business that do not only make good money but that also make big impact. 

Life Essentials Multilevel Network Marketing Company will be established by Mr. Sam Smith, Ms. Lori Hansel and Dr. Justin Williams. Mr. William is a highly experienced multilevel network marketing professional. Ms. Hansel is a business strategist who knows her onions.  Dr. William is a certified herbal health consultant who is passionate about natural herbal medicines. 

Together, they intend to use their skills and experiences to make Life Essentials Multilevel Network Marketing Company become a highly successful Multilevel Network Marketing business.

Vision Statement

To become one of the most reputable Multilevel Network Marketing business in the whole of United States and beyond within the next 10 years.

Mission Statement

To provide our customers with effective but affordable products that will enable them to live a healthy happy life. And also to provide our network marketers with necessary supports as well as the best compensation plans that will enable them to be financially free. 

Products and Services

We offer a wide range of natural and herbal products for good health. We also provide support and trainer to our network marketers so that they can be effective in the business. Some of our products and services are:

  • Life Essentials Herbal Supplements
  • Life Essentials Toxic Expeller
  • Life Essentials Fat Burner
  • Life Essentials Detox Pack
  • Life Essentials Skin Glow
  • Life Essentials Hair Grow
  • Life Essentials Go Pro Trainings for network marketing professionals
  • Life Essentials ABC of multilevel level network marketing online course

Business Structure

We have put in place a very solid business structure that will help us in achieving our vision of becoming one of the most reputable Multilevel Network Marketing business in the global market. The business structure consist of:

  • Chief Executive Officer
  • Network Marketing Specialists
  • Human Resource Manager
  • Business Executives
  • Accountant
  • Sales and Marketing Executives
  • Training Personnel
  • Network Marketing Professionals

Sales and Marketing Strategy

We know that marketing is the life blood of every successful business. This is why has hired seasoned marketing strategists to help us map out effective marketing campaigns. Some of the marketing strategies, we want to adopt include content marketing, social media marketing, influential marketing, video marketing, mobile marketing and email marketing.

Start Up Cost

After carrying out a feasibility study, we find out that the total amount of money needed to start Life Essentials Multilevel Network Marketing business is estimated to be $350,000. This will cover everything ranging from cost of registering the business, cost of acquiring the business location, cost of equipment, and cost of marketing both online and offline and so on. It will also cover the salaries of staff for the first three months of operation.

Sources of Capital

The three business owners having pooled resources together have been able to amass the sum of $200,000 for the business. They plan to raise the remaining $150,000 by obtaining $50,000 soft loans from their family members and loved ones and $100,000 from the bank.


Life Essentials Multi-Level Network Marketing company will be a company that will help eradicate poverty from the lives of its members. Life Essentials Multilevel Network Marketing Company will be owned and managed by Mr. Sam Smith, Ms. Lori Hansel and Dr. Justin Williams.

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