MEXICAN RESTAURANT BUSINESS PLAN SAMPLE AND FEASIBILITY STUDY REPORT FORMAT
This article focuses on how to write a good Mexican restaurant business plan, with this sample given to guide entrepreneurs who have little or no knowledge of the procedures involved.
Mexican restaurant businesses are on a daily rise with entrepreneurs exploiting the line of business for big profits. However, starting businesses and especially this one requires that preliminary preparations are embarked upon to ensure the success of the business.
- Executive Summary
- Products and Services
- Vision Statement
- Mission Statement
- Market Analysis/Trends
- Payment Channels
- Target Customers
- Competitive Advantage
- Sales and Marketing Strategy
- Sales Projection
- Publicity and Advert Strategy
Diablo Restaurants is a Mexican restaurant providing Mexican dishes/menu to our clients who are mostly Mexicans and also, other nationalities willing to have a taste of our exquisite Mexican menu. Located in Atlanta, our first outlet will be located within an ancient Mexican community with strong ties to their ancestral land.
We will be providing several services apart from the products offered in our restaurants. These include training interested clients on the skills of making Mexican dishes, bar services among other services provided.
Products and Services
Diablo restaurants apart from cooking the best Mexican dishes also provide some services that are tailored to satisfy customer needs. Among our menu offerings are eat-in and take-away dishes that include Paprika, Enchiladas Verdes, Cochinillo Asado a la Segoviana.
These among several other dishes are on offer. There are also sale of drinks and beverages that include sodas, juice and water among others.
Diablo restaurants have the vision of providing only the very best of services to our esteemed clients. These services will be provided with high professionalism to pamper our clients to the best of Mexican cuisine, winning their loyalty and making them always return for more of our pampering.
We also have a growth projection to expand our outlets and services to cover the whole of Atlanta due to the rising interest in Mexican cuisine.
Our mission at Diablo restaurants is the expansion of our world class Mexican restaurant services to meet the widest client base due to the rising interest in Mexican culture and cuisines among Americans. We will be leveraging on the strengths of our world class Mexican restaurant experts who will form a bulk of our workforce, leading to real growth in our business venture.
The Mexican restaurants business sector has lately seen a rising interests among Americans with many patronizing Mexican restaurants to know and have the Mexican feel through their cuisine.
Also, there has been an increase in the Mexican population in the United States. With this rise in Mexican population is the need to connect back to their roots, as most of these Mexicans are always seeking for the nearest Mexican restaurants within their neighborhood to connect back home through the menu on offer.
Because we value our clients, we will be treating them with the utmost care by ensuring that they do not have to go through difficulties to make a payment for services enjoyed. We will be introducing several payment options to ensure that services are easily paid for while relaxing to the best Mexican cuisine.
To do this, we will be accepting POS payments, cash payments, mobile money transfers, acceptance of cheques among other payment options as may be available.
We have a customer target that includes a wide variety of the working segment of the society. Because of the sheer number of Mexicans working within the United States, they will form a strong target base for our business.
These spread across a wide range of professions which includes corporate executives, medical personnel, military, police, families, students among a wide variety of the Mexican population. We will not be leaving the non-Mexican segment of our target audience behind, as our services will also cater for their needs.
The competitive advantage we at Diablo Restaurants have over our competitors is the fact that we will be employing the best hands to form a strategic part of our staff network. These will be adequately remunerated to ensure that they give in their best effort to ensure the success of our business. Also, we will be employing the services of business strategists to chart our path to profitability.
Sales and Marketing Strategy
The marketing strategy to be used will include enrolling the services of a business strategist who will be involved in coordinating the marketing department of the restaurants to ensure that we have an increase in our customer base and also devise strategies to satisfy our rising clientele.
At Diablo Restaurants, we have carried out research of the market and have come to the conclusion that our restaurants within the first three years of commencement of business will be realising a healthy profit growth that will translate to absolute customer satisfaction.
This projection however discounts factors like natural disasters, economic recession among others. Below is the interpretation of the three year profits we will be realising at Diablo’s;
- First Year $210,000
- Second Year $400,000
- Third Year $750,000
Publicity and Advert Strategy
The publicity and advert strategy to be used by Diablo’s marketing department will be the use of the local radio and TV stations to disseminate our services to achieve the widest reach.
Also, we will have a website where our products and services will be displayed and where we can easily be reached by clients. We have realised the importance of word of mouth marketing, and will be encouraging our satisfied clients to spread the word to their associates and friends.
This is a Mexican restaurant business plan sample with the steps and guidelines on how to write a good one. It is expected that that the entrepreneur will brainstorm to bring out unique concepts true to his business concern, while using this sample as a guide.