Creative Marketing Ideas for Small Business Owners
Small business owners face several challenges when starting businesses of their own. One of the main areas that require the most work is marketing. Whatever the type of business you are interested in doing, effective marketing forms a fundamental part of its success.
A lot of entrepreneurs usually wonder which marketing strategies to use for maximum results. This is where this article comes handy as we seek to unveil some exciting marketing ideas you can use for your business in attracting growth and patronage. Below are some of these marketing strategies you can adopt;
Having a Marketing Plan
It all starts from planning. Small businesses without effective marketing plans will face a lot of difficulties in trying to spread word about their services. Hence as a small business owner, you need to either create your business plan as a new business or to update your existing marketing plan to meet current realities if you have an existing business. In creating or revisiting your marketing plan, you need to focus on your unique selling point as well as clearly identifying your target audience by focusing on a specific niche area.
Utilizing All Available Channels to Advertise your Business
A variety of advert strategies exist. These are made possible by several channels where you can easily market your business. Some of these include the use of radio advertising which has been an effective advertising medium for decades. Others include the use of billboards, stickers, newspaper or print media ads, the purchase of ad spaces on relevant websites, building your own business websites, as well as the use of social media advertising which includes platforms like LinkedIn, Facebook and Instagram among others.
In promoting your business, the importance of the internet cannot be overemphasized as it is a highly strategic tool for reaching millions. Hence, there is a variety of strategies you can adopt in marketing your business. Some of these include uploading videos relevant to your business on video sharing sites like YouTube which attracts hundreds of millions of visitors on a daily basis. Others include getting listed in relevant online directories where your target audience can readily find information about your business.
It is highly important that you set up Google Analytics on your business blog or website to help you with the numbers and enable you re-strategize effectively towards repositioning your business to take advantage of available opportunities. You can also use internet marketing to track your online reputation and fix any problems that will attract bad publicity to your business.
This marketing strategy is widely in use today because it has proven to be highly effective in attracting patronage to businesses. Using this strategy, you can provide a free monthly email newsletter where you advertise your business as well as offer sneak peeks into new product releases in addition to educating your audience on why your services/products are important to them. When using this option, you should have adopt a regular pattern which can either be monthly or fortnightly or weekly publications.
To encourage your audience to subscribe to your emailing list, you can offer them a freebie which may include a free download among other things. To make this strategy even more effective, you can include video contents to your emails to increase reception.
Consolidate on Existing Relationships
If you want your business to be taken seriously, it is necessary to consolidate on existing relationships as a strategy for attracting new clients. Some ways to achieve this include the provision of incentives and discounts as a sign of appreciation for loyalty of your clients. This can also be used in encouraging your existing clientele to refer their friends and acquaintances to your products. In addition to this, you can offer holiday gifts for these set of clients as well as identifying with them in such occasions as birthdays.
In an attempt to consolidate on existing relationships, you can enter into partnerships with local business owners as a strategy for leveraging on their audience which results in a win-win situation for all participants.
For your business to be effectively advertised, you will need to create content for your marketing activities. Some of these contents may be in the form of blog articles, videos for webinars, podcasts, as well as press releases among others. For this to be effective, you will need proper distribution through the use of several channels such as social media platforms, websites/blogs, eBooks, and several others.
Getting Professional Help
If you are busy with other things or do not have the relevant skills to properly advertise your business, you can use the services of professionals which include marketing consultants to oversee and strategize on the best marketing approaches to adopt. Based on your business needs, you may need to hire search engine marketing firms, as well as public relations professionals for a variety of marketing strategies.
There are several inexpensive marketing ideas for small businesses you can use. Some of the most effective ones have been provided here and will certainly help in promoting your business to achieve sustainable growth. For these to make any real impact on your business, you will need to fully implement these strategies.