ICE CANDY STORE BUSINESS PLAN SAMPLE AND FEASIBILITY STUDY REPORT FORMAT
Are you thinking of starting an ice candy store, and you are looking for an ice candy store business plan sample to help guide you in writing your own? This article will serve as a ready-guide for you in writing a good business plan for your ice candy store.
An ice candy store is a retail store where a number of candies, chocolates, sweeties, chewing gums, toffees, etc are retailed out to consumers. The major consumers of the products of the ice candy store are children, and they are the major target market.
Without spending much time discussing the ice candy industry, let us delve right into the business plan properly.
BUSINESS NAME: Pappy and Mammy Ice Candy Store
- Executive Summary
- Vision Statement
- Mission Statement
- Business Structure
- Products and Services
- Market Analysis
- Target Market
- Sales and Marketing Strategy
- Sales Forecast
Pappy Mammy Candy Store is a neighborhood candy store business that has been registered, and it will be located in Oregon, United States. Pappy Mammy has obtained all the necessary permits and licenses from the relevant departments in Oregon.
The headquarters of our candy store business, Pappy Mammy, will be located at a central strategic location in Oregon, while our subsequent candy kiosks will be located at other strategic locations around the United States.
Our business goal in the industry is to establish ourselves to become the number one ice candy store in Oregon, and to be listed among the top leading ice candy stores in the United States. We are set to put smiles on the faces of our customers, giving them satisfactory and excellent customer services that they cannot get anywhere else around the United States.
Our products will be sourced from a variety of manufacturers within and outside the United states, and they will include a wide range of candies, chocolates, toffees, sweeties, chewing gums, etc.
Pappy Mammy will be owned by Mr and Mrs Sullivan. Mrs Sullivan has more than 10 years experience working in various grocery stores around the country. Mr Sullivan has a B.Sc. in Business Administration, and has worked as manager at various top retailing stores in California.
A total of $200,000 will be required to successfully start-up Pappy Mammy ice candy store. A quarter of the total start-up capital will be contributed by the Sullivans, another quarter will borrowed from friends and family, while the remaining two-fourth will be obtained as soft loan from the bank.
As a neighborhood ice candy store in the United States, Pappy Mammy candy store is dedicated to becoming the number one ice candy store in all of Oregon, and to be counted among the top 10 leading ice candy stores in the Unites States. We hope to become among the leading ice candy stores in Oregon before our 3rd anniversary.
We have a mission that is very simple. Our mission at Pappy Mammy is to establish a very successful ice candy store that is more than committed to satisfying its customers. We will accomplish this by, growing our candy store into various locations within the United States, and these candy kiosks will be ready to deliver quality services to customers.
As a matter of fact, without the right foundational structure, we will not be able to establish our ice candy store into the level we want it to be. Bearing this in mind, we have decided to raise the needed workforce to pilot our business to the sky.
Considering the kind of candy store we hope to run, especially since it will be having more locations around the United States, we will require more hands than the conventional ice candy store would. We will hire the services of various competent professionals to fill the positions of:
- The Store Manager.
- The Merchandize Manager.
- The Sales and Marketing Manager.
- The Customer Services Executive.
- The Human Resources and Admin Manager.
- The Accountants.
- The Cleaners.
PRODUCTS AND SERVICES
At Pappy Mammy ice candy stores; there are a lot of products we will offer for sales to our customers. We will retail a broad range of products to our customers, from a variety of candies, chewing gums, toffees, chocolates, sweeties, to a whole lot. We will get the supply of our products from manufacturers within the United States and from other countries.
Our ultimate goal in the industry is to make considerable profits, and we will achieve this goal by conforming to all that is permitted under the law of the United States. The following are the products that we will offer in our ice candy store and kiosks around the country:
- Milk chocolates and caramels.
- Soft candies, such as candy corn.
- Hard candy.
- Chewing gum and gum balls.
- Products like Big Hunk, U-No Bar, Reese’s Pieces, etc.
It is a very common trend to not find ice candy stores located in places that are predominantly populated by old men and women. The popular trend is to situate your ice candy store in a place that has a great number of children. Schools, estates, parks, churches, and any children gathering, are excellent places to site your ice candy store.
Another trend in the industry is that you will find stores that will most likely stay on top of their game if they sell a variety of candies, chewing gums, chocolates, etc from a number of manufacturers within and outside the United States, especially if they offer their products at relatively low prices compared to their competitors.
The target market largely encompasses all individuals. To a large extent, everyone needs something from the ice candy store. Our store will be located in Oregon to serve a whole lot of people, but our major targets will include:
– School kids.
– Single men and women.
– Pregnant Mothers.
SALES AND MARKETING STRATEGY
We carried out a market feasibility study before choosing a location for our business. This feasibility study had provided us with sufficient information to help us structure our business sales and marketing strategies.
- We will start first by, opening our business in a grand style to attract the attention of our target customers.
- We will send introductory letters, together with our coloured brochures, to various family units and organizations within the state.
- We will establish loyalty programmes to reward loyal and regular customers.
- We will advertise our business on local newspapers, radio stations and television.
- We will create online presence for our business on social media such as LinkedIn, Google+, Facebook, etc.
- We will establish a working website for our business.
Below is the sales projection for Pappy Mammy ice candy store. This sales projection is based on a number of factors, such as location of the business, and other obtainable data in the industry. This projection does not accommodate any major economic meltdown that might occur within the years in question. Also, this projection did not consider the emergence of a competitor that might offer the same products and services that Pappy Mammy will offer within the same location.
Year One $50,000
Year Two $150,000
Year Three $300,000
The information above is for entrepreneurs looking for ice candy store business plan sample to use for launching their own ice candy store business. All what you have to do as an entrepreneur is follow the steps laid out and create yours to fit your plan.