Interested in small greeting card business ideas? If YES, here is how to start a home based greeting card business with no money and no experience. How much does it cost to start up?
How to Start a Greeting Card Business
Are you looking for a fun, personally gratifying, affordable and extremely profitable business to start? Starting a greeting card business is one of the most rewarding ventures you will ever undertake.
What is so sweet about a greeting card business is that it can be run from the comfort of your home if you don’t have the fund to rent a shop.
The information you need to start a greeting card business and become successful is right here. I will be sharing with you detailed information on how to get started from scratch and tips to scale it into a 6 figure income business.
The greeting card business is a business with incredible growth and income potential. I have done my research and can confidently tell you that.
So, relax as I share with you how you can get started.
- Conduct a Market Research
This is the first step you must take before taking any action towards starting your greeting card business. You will have to conduct a market research on potential competitors, check out their cards and the designs, their marketing structure and price.
Get acquainted with your market to find out what is hot and trending. Find out what you can use as your competitive advantage when you finally launch into the business.
Find out about licensing of the business, what is required of you and how much it will cost.
- A Greeting Card Business Plan
This is a must for a greeting card business as it plays a vital part in the success of your business. Whatever business you are in, be it network marketing, real estate, bakery business, you need a solid business plan to run it effectively.
A business plan helps you project how you are going to invest in your business, expected income, and expenses, target market etc. It is very critical that you stick with your business plan as it will help you stay focus on what is important for the business.
I know that when most entrepreneurs hear the word business plan, they are frightened because most of them don’t have an idea of how to go about it. If you don’t know how to draw a business plan, no problem.
There are a lot of business plan software that can help you prepare a professional greeting card business plan with a little fee i.e. if you can’t afford a business consultant to help you draw one.
- Find Your Niche Market
It is very important you find your niche market and stay focus. Your niche is part of your larger brand. Make sure you pick a market niche or niches that are selling the best. Visit greeting card stores and ask about the genre of cards that people are purchasing more.
If you can’t do that, just go to the card section of the store and observe the types of cards that are more. Buy one and then go back and ask the seller why.
Aside from that, greeting cards that tend to do well in the market include inspiration, holidays, birthday and graduation cards. You can pick two to three niches to focus on so you can have a wide market demand.
- Choose a Business Name and Get It Registered
This is where you get to choose a business name that you would like printed on your cards. The name you choose for your card is very important. The niche market you choose to focus on should help you decide on what business name to use for your greeting card business.
After you must have chosen a business name, you should go ahead to register it with the appropriate office so you can be free to run your business without being disturbed by the government.
- Produce Your Cards
After you must have done your research, draw your business plan and have decided on your market niche, it is now time to produce your business card. Now, when it comes to producing your cards, you will have to decide if you are going to be producing handmade cards or printed cards.
Whatever way you choose to produce your cards, make sure it is of good quality. If you are going to be designing and printing them, contact printing companies to inquire about specifications so you can have your cards professionally printed.
You can hire writers who can help you create lovely contents that you will be printing on the cards.
- Distribute and Sell Your Cards
After you must have finished producing the first batch of your greeting cards, you will have to meet with gift shops and card shop owners to discuss business. Negotiate commissions shop owners get when a customer buys your greeting card from their shop. The better the commission, the better they will agree to your proposal.
You can also create a website and sell your greeting cards. What you just need to do is create an e-commerce store that will allow customers to make orders and get the cards delivered to them.
If you don’t like the stress that comes with owning a website, you can sell your cards on online stores like eBay, Etsy, Shopify or Amazon.
In conclusion, starting a greeting card business is not as hard as you might be thinking. These tips should be helpful to you as you plan to start your greeting card business soonest. Good luck!