FROZEN YOGHURT BUSINESS PLAN SAMPLE AND FEASIBILITY STUDY REPORT FORMAT
Do you have an interest in starting a frozen yoghurt business, but wonder how to write a business plan for such a business? If that has been your major worry, worry no more as this article provides a template/sample for a frozen yoghurt business which you can follow to construct your own unique business plan.
All you have to do is to simple follow the format, and the structural arrangement. The only difference is that the information supplied will be different from that the one contained within this article.
The information supplied here is only used for instructional purposes alone as an imaginary company by name Fresh Yoghurt LLC will be used. The frozen Yoghurt business plan sample will contain the following guidelines;
– The Executive Summary
– Products and Services
– Our Vision Statement
– Our Mission Statement
– Business Structure
– Market Analysis/Trends
– Target Market
– Sales and Marketing Strategy
– Competitive Advantage
– Revenue Forecast
– Publicity and Marketing Strategy
– Payment Options
The Executive Summary
Fresh Yoghurts LLC is a company operating within the food and beverages sector with unique services and products on offer that cater for the refreshment needs of its wide client base. Operating within the Delaware area, it strives to provide unbeatable services which will include an array of yoghurt flavours more than any other yoghurt company within Delaware.
What stand us out of the pack are the delicious flavoured yoghurts we produce. With dedicated, committed and expert food technologists and general staff, we intend to raise the bar in yoghurt manufacture as our clients will be in for a treat, with their optimal care as our driving force.
Products and Services
There have been several innovations within the frozen yoghurt industry that have all been geared towards satisfying the needs of customers. At Fresh Yoghurts LLC, will be doing nothing short of this, but intend to even provide better services than what is currently obtained within the industry.
This is possible through the contribution of new signature yoghurt variants, and more effort will be put to ensure that more of such products are developed.
Among the products and services to be rendered is the sale of traditionally frozen yoghurts, smoothies, yoghurt parfaits, tart frozen yoghurts and also the training individuals with interests in this line of business.
Our Vision Statement
Although currently operating locally in Delaware, we intend spreading our yoghurt outlets all across all the states within the US within the first 10 years of our operations.
Our Mission Statement
At Fresh Yoghurts LLC, we have the mission of satisfying the yoghurt needs of an increasing population of yoghurt lovers through the sale of our tasty products. All these services will be spread to all our yoghurt outlets within the United States.
Production operations at Fresh Yoghurts LLC will be handled by a team of dedicated and motivated staff with a lot of experience in the yoghurt industry. Although their services will not come cheap, we intend to hire the very best hands to ensure that we are able to compete with any other frozen yoghurt company.
Among the hired hands are the CEO, a nutritionist, drivers, casual workers, cleaners, customer care representatives, sales and marketing experts, and accountants. These will oversee the smooth running of this yoghurt company.
With a market that is very dynamic and constantly experiencing innovations in a bid to satisfy customer needs. Such innovations such as the provision of outdoor yoghurt services at events or sports centres has been in place for quite some time we intend to stay afloat this constant change through continuous development of new flavoured yoghurts through constant experiments and making them available at retail stores, outdoor services and thorough home delivery services.
With yoghurt being loved across all sections and classes of people, the target market is quite broad.
Although targeting the general population such as adolescents, teenagers and adults, we will also be focusing our efforts at providing services to include certain segments of society like visiting tourists, celebrities, and student populations.
Sales and Marketing Strategy
We will be ensuring that our products attain an impressive distribution level where it will be available in all major retail stores and supermarkets. This will be possible through having distribution agreements with these departmental stores to supply our products to them for onward distribution to clients.
Apart from this, we will be hiring the services of experienced marketing specialists that will tailor our marketing approach to achieve the best sales and marketing results.
A competitive advantage we have above our peers is the extra dedication we put in to produce more yoghurt variants geared at satisfying customer needs. We will go all the way by offering free samples of our products to people to obtain responses and opinion that will help us provide better products
We have made revenue projections based on the products and services we will be providing and the customer base we will be serving. We have projected a strong revenue growth within the first 3 months of our operations. This is represented below;
– Year 1 $100,000
– Year 2 $500,000
– Year 3 $1,000,000
Publicity and Marketing Strategy
The publicity and marketing strategies we will be using include advertisement in the local radio and TV stations, erection of billboards in conspicuous areas and also the printing of fliers and banners for distribution. Also, we will be placing adverts in yellow pages and the use of the internet through the creation of a befitting websites that advertise our services and products.
We will be making available different payment options that will cater the payment needs of our clients. Among the variety of payment options are the use of POS, cheque books, mobile phone transfers and cash payments. The availability of these is to ensure that customers pay for services with ease and peace of mind.
This is an example of a frozen yoghurt business plan sample with the necessary sections that should be carefully filled. However, when writing yours, care should be taken to ensure that the information supplied is unique to your own situation.