Guerrilla Marketing Ideas For Small Businesses
Guerrilla marketing is increasingly used by small businesses operating on a limited budget as business owners are able to achieve their objective of profit generation through the use of the unconventional yet effective methods this marketing strategy presents.
This article focuses on some of these guerrilla marketing ideas for startups which consist of both offline and online marketing strategies you can use to effectively market your products and services.
Does Guerrilla Marketing Work? What is the average cost of guerrilla marketing? For investors who do not have the financial requirements to hire a marketing guru, I have decided to present to you a whole range of guerrilla marketing ideas for small businesses that must be on your list of advertisement strategy.
Many businesses are trying to cut production costs and downsize because of low returns on their investment which may have a significant effect on what they budget for marketing.
This is not the time to give up. Instead, you should strive to employ these guerrilla marketing examples for small business. The truth is the best guerilla marketing campaigns can be low in cost if it is great for innovation.
Just be patient because very soon, I would be sharing with you top 10 marketing ideas that can be used to promote sales for shops, banks, restaurant etc.
Guerrilla Marketing Tactics
Jay Conrad Levinson’s defines Guerrilla Marketing as “The achievement of conventional goals (e.g. Profit) using unconventional methods such as investing energy and ideas instead of money.” In simple words, it can be summed up to mean ‘financing’ small-scale marketing campaigns using creativity.
The basis of most small business guerrilla marketing ideas is to be able to compel publicity using non-traditional strategies that catch people attention and make them sit up in shock.
Although very old, one of the greatest guerrilla marketing examples is public relations. Spin an interesting story about your business and send it to pressmen. Your news should have the ability to spark human interest for it to make it have the needed impact.
Guerrilla marketing is an expanding philosophy. Many business owners have come to discover that a marketing style does not have to be expensive to be effective. A well-targeted inexpensive guerrilla marketing ideas can deliver awesome results too.
If you are determined and consistent, these cheap guerilla marketing ideas can promote your business doubling your sales even before you realize what’s happening.
Did you use any guerrilla marketing to achieve result lately? Share.
How To Develop Guerrilla Marketing Tactics for Small Businesses
Here are some guerrilla advertising idea essentials:
—–» Study the buyer’s emotions, psychology, taste and financial history
—–» Allow room for maximum creativity when designing marketing strategies.
—–» Assess performance by size of returns and new customer relationships, not by the number of sales.
—–» Foster a working relationship with other businesses in your sector to be able to achieve a shared goal.
—–» Don’t overlook the power of public relations and social media networks.
—–» Assess your biggest competitions and use their strengths against them. See how here:
One of the ways to succeed is to evaluate your current position and make definitive projections. You should able to assess your reputation, finances, budgeting, and competition. All these factors will be used as indicators in steps to take and not to take in guerrilla marketing.
Next is the process of drumming up ideas. Open up your mind and consider even the simplest of all ideas. The success of a guerrilla marketing ideas to promote events hinges on the daring to be different and unconventional.
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Guerrilla Marketing Examples
- Facebook Live Streaming
An effective guerrilla marketing strategy is Facebook lives streaming. Facebook Live has presented entrepreneurs the platform to easily connect with their audience or target market. Using this strategy, you are able to provide detailed information about your services/products while also answering questions which follow in the comments section. With this feature, you are able to build a close-knit community where your client’s needs and concerns are adequately provided and tackled respectively.
- Using Urban Art and Reverse Graffiti
In order to create curiosity in people, using this strategy has been quite effective for business owners. However it is important to note that these are effective in certain areas/locations, especially those with high pedestrian traffic over those with little. While being a cost-effective strategy of advertising your services, it continues to be highly reliable.
- Body Branding
This guerrilla marketing idea has to do with the use of temporary inks to create body tattoos of your products or services on your staff. Of course you will have to secure their permission for this. This is most useful during outdoor marketing events where fliers or handouts are distributed by your branded staff.
- Create Moments of Pleasant Surprises
Although there are a variety of ways to do this, one of such ways can be the payment of parking fee for potential clients outside important establishments while attaching your business card with the receipts. Using this strategy, you would have succeeded in raising the curiosity of your clients and chances are that they may want to return the favour by patronizing your business.
- Open a Facebook Page for your Business
The power of social media cannot be dismissed as it has huge potentials for promoting your business to unimaginable heights. When creating your business page, it is necessary that you supply as much information as possible with some attractive pictures if possible. This ensures that anyone going through your page is adequately guided on your services and products as well as benefits inherent in patronizing your business.
- Writing Guest Posts
For this to be possible, you will have to understand the behaviour of your target clients such as blogs or websites they visit frequently. You should do a good job at writing these guest posts as they are necessary for building reputation. Having done this successfully, these potential clients will gain a healthy perception of your capacity to deliver.
- Creating Online Videos
For your business to get the attention it deserves, you should consider using videos to promote your services and products. YouTube is a great place to host your videos due to its hundreds of millions of daily visitors. It is necessary to share your video links to your social media channels to enhance visibility.
- Consider Setting up a Google+ Account
If you need your business to appear more frequent in search results, then consider using this option. Using this in addition to Search Engine Optimized contents gives you an added advantage. Visitors searching for any information related to your business are likely to obtain search results which include your own business.
- Gamify your Business
This is a great idea to use when marketing your products and services. Through the creation of a loyalty reward strategy for clients, you succeed in making clients want to come for more of your services. This can come in a variety of ways such as stars earned from each patronage, loyalty points, badges as well as the use of attractive discounts.
- Allow your Target Clients Experience your Products/Services
Instead of trying so hard to market your products or service, a great alternative is to bring these products and services to your targeted clients to enable them experience these services and be the judge themselves. For a restaurant or food business, the use of a food truck in reaching out to your potential market when launching a new product is crucial. These food trucks can be used as moving billboards labelled with the new product as a promotion strategy.
- Collaborating with Local Journalists
This is an effective strategy used by businesses to gain publicity. However for this to be effective, it is necessary that your new products and services are interesting and newsworthy. If the benefits are not obvious enough, very little can be achieved in obtaining the desired results.
- Your Business Premises Should Tell your Story
If you need to succeed in using guerrilla marketing as strategy for attracting patronage, then your business premises should tell your story. It is important to treat such premises as a billboard by inviting professional graffiti artists to create highly attractive images that arouse the curiosity of visitors as well as passersby. This will be most effective in places with high footfall.
These are some highly effective guerrilla marketing ideas you can use to sell/advertise your products and services to your target market. When people are unable to clearly define your strategies as advertisement, then you would have done a great job in using guerrilla marketing.
MARKETING AND BUDGETING
When using guerilla marketing tactics for small business, you will still need an investment no matter how small. Every successful marketing requires that you spend something. Writing a budget would give you an estimate of what it will cost as well as ensure you do not overstep the boundaries by underspending or overspending. A marketing budget will make it easy to know how much is involved if there is need to set aside a particular fraction of revenue for business promotion.
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For a business to succeed, you shouldn’t convert even the best guerilla marketing techniques to your core marketing strategy. It should be part of the overall small business marketing plan. Provided your business incorporates creativity, careful planning, and periodic assessment, you can achieve great results at low cost, alarming rates from guerrilla marketing ideas.