If you are looking for a sample flower shop business plan template, here is a business plan for selling fresh flowers and free feasibility study example you can use.
ARTIFICIAL AND FRESH CUT FLOWER SHOP BUSINESS PLAN SAMPLE
Flower Shop Business is a type of business that can be started by anyone once you have the basic knowledge of flowers, that is, you can differentiate one flower from the other. You do not need any educational background or qualification to start the business, once you have interest in it then you are good to go.
Basically, what you need for your business is good location and regular supply of flowers. Below is a flower shop business plan sample that can also help you in writing your own business plan for your flower shop.
Business Name: Blossom Flower Shop
TABLE OF CONTENT
- Business Description
- Executive Summary
- Our Products and Services
- Vision Statement
- Mission Statement
- Business Structure
- Market Analysis
- Sales and Marketing Strategy
- Financial Plan
- Competitive Advantage
Blossom Flower Shop is a registered and standard business owned by Cinder Franklin and will be situated in the University District Area of Columbus. We are planning to become the best and largest florist center in Columbus and in achieving this, a facility has been secured in the former location of a full service retail florist.
The shop is located in an area that is open and visible to all making it for people to walk into shop even if it is just to make enquiries.
Flower shop business has to do with retailing flowers. Flower Shop Business is the type of business that continues to exist and succeed as long as we still do weddings, burials, dates, birthdays and other special events. Flowers are major requirements for weddings, burial designs and also as decoration of event and worship centers. It is a profitable business that also thrives well.
One good thing about the business is that you can decide to focus on natural flowers, artificial flowers or both. If you want to be dealing with natural flowers, then you must have a garden where you grow them.
OUR PRODUCTS AND SERVICES
Bloom Flower Shop is going into the flower business majorly to make profit and we are aware of the fact that we need to satisfy our customers to be able to make profits. In order to this, the following services will be made available:
- Selling high quality and innovative fresh flower arrangements using different design containers and styles.
- The storefront will be done to resemble an art gallery with beautiful flower arrangements displayed like art upfront.
- Communicating with customers through print advertising, direct mail and a website.
The products that will be provided by Bloom Flower Shop are:
- Natural and artificial flowers
- Cut flowers
- Potted plants
- Floral arrangements
The vision of this business is full dedication of operating with a constant interest and enthusiasm for learning, being open to new ideas and good changes and being willing to adapt to evolving market situations. Also, the business aims to become the best and leading flower shop in Columbus.
The mission of Bloom Flower Shop is to serve an ideal target audience within a three-mile radius of its location. The business will use high level of technology and sophisticated marketing strategy to secure a clientele of executive business men and will be different from other florist centres by offering a very good and reliable service to our customers.
Our intention is to build a standard and leading flower shop in Columbus and in doing this, a good and right structure will be put in place to support the growth of the business. Qualified, hardworking, honest, goal oriented and customer centric people will be hired to contribute towards the growth of the business. Therefore, these people will be hired to occupy the following positions:
- Chief Executive Officer (owner of the business)
- Shop Manager
- Human Resources Manager
- Sales Manager
- Customer Service Officials
An online presence is now the trend for most flower businesses considering the rapid rate at which the online community is growing. An online flower shop will be opened to create an online presence and also create awareness in the online world. Also, we will be joining florist associations in the area and also get to know wedding and event planners.
After conducting research on those who could be our target market, we came up with the following groups of people:
- Event Planners
- Business People
- Funeral Homes
- About to wed couples
- Corporate Executives
SALES AND MARKETING STRATEGY
To get a good hold of customers and make the business grow well, we will focus mainly on advertising the business by adopting strategic advertising method. The business will be advertised on wedding planner magazines, dating sites, events forum and so on.
We will also create a strong online presence because of the rapid growth of the online community and this will be done through constant blogging and also creating awareness on social media platforms such as Twitter, Instagram, Facebook, and so on.
An online shop will also be opened for people to order flowers for their special occasion online and an effective delivery system will also be put in place.
The business needs $60,000 for its startup capital which has already been gotten. At Bloom Flower Shop, the following are the payment options that will be made available:
- Payment by cash
- Payment with check
- Payment via Point of Sale Machine
Studies on the florist industry shows that the industry is highly competitive and for a business to survive, it has to be customer centric and highly creative. In regard of this, Bloom Flower Shop is very much prepared to compete favorably well with other flower shops.
This is a flower business plan sample and the business is owned by Cinder Franklin and will be situated in the University District Area of Columbus.