How to Find Highly Targeted Prospects on Facebook for Free
Do you know how to reach your target market on Facebook? There are two class of Facebook users: the ones that are made not to face their note books, and the ones that are made to make more notes (cash)—the marketers that take advantage of the social medium platform.
Facebook is endowed with features that help you target quality prospective buyers. The Facebook partner’s category affords users access to information that are inclined at potential customers and individuals that they sought for.
Facebook has been one of the ubiquitous tool with which we have been driving the engines of marketing for many enterprises, churning in handsome return on investment; for promotion of traffic and awareness.
How To Find And Connect With Your Ideal Prospects On Facebook
Facebook in fact out-performs other social media platform in the business of targeting leads and sales. While some entrepreneurs have taken advantage of this fact and are pushing their businesses through the frontiers of global marketing, some are left out; left in the darkness of unawareness about modern trends.
Facebook data mines for potential clients, and this it does by compiling resources both online and offline. After Facebook aids you in data mining for potential clients, the degree to which you succeed in Facebook as a marketer, however, depends on a number of factors; one of such factors being how acquainted you are with your audience.
You are to know, much like a good marksman should tell the coordinates of his target with phenomenal accuracy, a great deal about the target. You could sketch a questionnaire for yourself to guide you in knowing more of the audience.
The following ways are guides to hitting target prospects on Facebook.
3 Ways to Reach Business Prospects With Facebook Marketing
Get So Much Likes
This is as imperative as marketing in Facebook itself. Advertise stuffs that are capable of streaming in ‘Likes’. You simply get to establish a regular influx of fresh fans pledging support and liking your fan’s page, and whom you can convert into real time customers.
Next, you fish out those fan pages with a heavy weight of audience, and create Ad sense for them in your Facebook Ads campaign; you could utilize Facebook audience insight in doing these.
In doing this, avoid the huge blunder most persons make by copying other’s Ads; it would not help. One other thing that does not help is the act of boosting the Ad; there is just no need for that also.
Do yourself good to terminate the operation of Ad not bringing huge likes and stick with those that are; and reinvest the budget of the former in the latter.
Make an Appealing Offer
Another way to find targeted prospect on Facebook is by making an appealing offer. Prior to when these fans you have accumulated turn into buyers, they must be driven to sign-up to an offer from you; and an enticing offer if I must emphasize.
Identify a fundamental problem of the buyer, and proffer a solution with your product/service. Target a specific audience with this offer; for instance, “Rugby players are just good to grab a favor of a nice pair of shoulder pads” is a directed specifically towards a niche.
Do not target an overtly wide audience. This marketing philosophy has been to the immense reward of a number of entrepreneurs on social media. You can use LeadPages to build an aesthetic platform that is capable of being customized and split-tested, in bid to obtain the most optimal organization of words and pictures for efficient conversion of fans.
Make Use of Every Opportunity
On completion of the above processes, you are in place to begin the conversion of your Ads. This entire process should have one precise goal: target the increasing web of fans you have accumulated with the Ads including the offer; and considering the fact that you have adequately answered those questions concerning your targets, you should have successfully piled up a lot of fans that would feel a direct connection with your offer.
Create using Power Editor a campaign that strikes your fans directly, with a mission of ‘Conversion’. Once this process is in session, you would have to do some lizard work (monitoring and inspection), as well as optimization.
And there you are! Just watch your eggs of effort hatch into good web success. In this aspect of optimizing the performance of the process, you could utilize the ability of Facebook to scan through your fan base, extract what they have in common and then search for individuals with matching characteristics.
In summary, the process is as follows; you put up posts that would generate huge number of Likes on Facebook; then you introduce Ads to the huge fan base offering them something about your business, but targeted at the audience as much as the post was.
Then you begin converting these prospects into real customers. Now, you got all the information it takes to be the web alchemist (turns base metals to gold) who turns laser targeted prospects on Facebook to customers.