Supporting local businesses doesn’t just help the economy and improve our local area, it’s convenient for us as well. A local business will be more in tune with your needs as they understand the unique demographic and conditions of your local area, and will be able to provide a service or product that’s most appropriate for your needs. Using a local business means engaging with a local expert who will always be on hand if you need further assistance, and it’s a chance to develop a working relationship with the business to tap into their expertise and knowledge. But sometimes it’s not easy to find a business or expert near you in relation to a specific service? Maybe you want to be able to see the full range of businesses in your area that provide a certain service? With these 4 tips you can quickly and easily find a full range of the best local businesses near you.
Looking your local businesses up in the phonebook seems almost like a lesson in history these days, but it can still be a useful way to find information on a whole range and number of businesses in the one place. Many local newspapers also list businesses in the classifieds section and can be a useful place to browse for new or discounted services in your area. Of course a web search is often a quick and efficient way to find businesses in your area, especially if you include your town or city name in the search terms. Due to the way search engines work however, it may be difficult to find some smaller businesses through search engine searches, so try to be thorough and include location names to help your search.
Using a local business directory can be very useful in finding and contacting local businesses, and is a good tool to use that can provide more varied and detailed results than a search engine.
Use Review Sites
Review sites are not only a great way to find local businesses near you, they are also useful sources of information about what kind of products or services are provided at each local business, what other people think of the service and the approximate cost of certain services or products. There are a variety of review sites with different sites having greater popularity in different countries or regions. An online search or discussion with friends, family and neighbours could help you discover the most popular site in your area where more businesses will be listed. It’s great to see what other customers have thought of a business before you shell out the money for their product or service, and review sites are a great way to find that information.
Consult Your Social Side
Word-of-mouth referrals are one of the strongest ways businesses can attract more customers and you can make it work for you too. When looking for local businesses it makes sense to ask local people – your neighbours, friends, family and colleagues – about the places they prefer to do business and where they like to get their products and services. Of course with the internet, your social circle is much wider than it was in the past, and many local businesses will publish a Facebook page even before setting up a website. So it can be useful to search on social media as well for businesses in your area that provide the services you need.
Local Area Networking
Local businesses work in a special kind of way. Many local business owners know of each other and will refer between each other to help you find the specific product you’re looking for. How many times have you requested a product at a local business and been told “Sorry, we don’t have that, but Mr. X down the street might”. This is an example of this process in action. Referrals to and from other business can be a great way to find the right business for your needs in your local area, all you have to do is a bit of asking around.