Sample Fast Food Restaurant Business Plan Template

FAST FOOD RESTAURANT BUSINESS PLAN SAMPLE AND FEASIBILITY STUDY REPORT

Do you intend to write a fast food restaurant business plan, and are looking for sample to serve as a template in writing one for your fast food restaurant?

Perhaps, you are keen on writing a business plan because you need it to help you obtain a loan from the bank; or maybe, you realize how really important a business plan could be to the success of your business.

Before we delve in, i believe you must have made enquiries and prepared for that business, and you are well aware of the necessary requirements and steps to be observed before starting up. This article will serve as useful template to help you draft your own fast food outlet business plan.

So without any ado, below is a fast food restaurant business plan sample.

BUSINESS NAME: Tantalizer’s Fries

Sample Fast Food Restaurant Business Plan Template and Feasibility Report

Executive Summary

Vision Statement

Mission Statement

Business Structure

Products and Services

Market Analysis

Target Market

Sales and Marketing Strategy

Sales Forecast

EXECUTIVE SUMMARY

Tantalizer’s Fries is a fast food restaurant business that is registered and fully licensed as a Limited company to operate in Singapore. It is a fast food restaurant business that has fulfilled the necessary requirements and obtained the required licenses and permits to legally operate in Singapore.

At Tantalizer’s Fries, we will be committed to tantalizing our customers with good, and quality food recipes at excellent prices with great packaging. We know that today’s world is a very busy one, and people have less time to properly prepare their meals; this is why we have become the answer to this pressing demand for fast food. We will offer a vast range of products, from sandwiches to Belgian fries.

Our fast food restaurant will be located at one of the crowded and populated areas of Singapore. The size of the establishment will range from 60 – 70 metres square and it will contain 20 – 25 guests.

Tantalizer’s Fries will be owned by Matthew Robinson and Jimmy McDonalds, both of whom will be having a 50-50 ownership. Both Matthew Robinson and Jimmy McDonalds have more than 15 years of experience in the fast food industry. We will expand our fast food restaurant business and offer franchise opportunity in the near future, probably after the first five years.

BUSINESS OBJECTIVES

At Tantalizer’s Fries, we have set out our business objectives as given below, to be able to cement our position as one of the leading fast food restaurants in Singapore and Asia as a whole. Our business objectives include:

  • To establish a presence as one of the leading fast food restaurants in Singapore and Asia.
  • To establish Tantalizer’s Fries as a fast food restaurant that anybody would love to come to.
  • To expand the restaurant business and start offering franchise opportunity, before the last quarter of our third year of business, in Singapore, United States, and other parts of the world.
  • To create an exciting and unique menu that will set us apart from every other fast food restaurant in Singapore.
  • To provide more than a satisfactory service to our customers and maintain a high level of excellent services.

MISSION STATEMENT

Our mission is clear and straightforward, and it is in harmony with our business vision. Our ultimate goal is to be among the leading fast food restaurants in Singapore, offering franchise opportunities within and outside Singapore, and the United States.

Bearing in mind our ultimate goal, we will put in our best efforts to ensure that we provide top quality customer services to our wonderful customers. We will make our customers have more than a wonderful experience whenever they visit our fast food restaurant, and even when they visit our website. We will make sure we will have great quality packaging for our products, and have our brand label attached to all our products.

In a nutshell, our main focus is on serving our cherished customers great quality food at great and affordable prices in a very calm and soothing atmosphere.

BUSINESS STRUCTURE

Tantalizer’s Fries will be owned by Matthew Robinson and Jimmy McDonalds. Matthew Robinson holds a Masters degree from the University Of Michigan, and had once been a project manager at several multinational companies while Jimmy McDonalds holds a BS degree. As the company expand over the years, we will need the services of:

  • A director of store operations.
  • Accountant
  • Human Resource Manager (HRM).
  • Marketing Manager, and
  • Administrative Manager.

PRODUCTS AND SERVICES

Tantalizer’s Fries will focus solely on the sales of fries, sauces, alcoholic and non-alcoholic beverages. We will offer the sales of our products at very affordable prices. We will open our fast food restaurant every day from 8am to 8pm.

We will offer some Belgian fries and sandwiches in various flavours, ranging from satay sauce, Thai chilli ketchup, pesto mayo, teriyaki sauce, creamy wasabi mayo, lava cheese, barbecue, Caribbean islands, etc.

MARKET ANALYSIS

In Singapore, the end of the year 2000 marked the immense growth of consumers’ expenses for fast food, and the subsequent bounce back of the nation’s economy. The number of fast food restaurants had increased tremendously over the years.

In a survey of people within the ages of 15 – 45 years old, 80% of them confirmed to like fast food. 90% of them confirmed to like eating fast food regularly, and 10% of them affirmed to having great love for fast foods.

TARGET MARKET

Our target market will include a host of adolescents and adults that fall within the age bracket of 15 – 38. This is because this group have very flexible budgets. We will make sure we offer our products at prices that are much more appealing than those of our competitors. Our target market will also include the family unit, the male adults –this is because they have very little dietary concerns; and the medium income earners.

SALES AND MARKETING STRATEGY

We will do well to employ the necessary sales and marketing strategies to be able to catapult our fast food restaurant business to the top and cement it there. We will locally market our brand by distributing colour brochures throughout the regions in our target market areas.

We will make use of the local media of newspapers, magazines, and direct mail campaign; and also establish a website for our fast food restaurant business. We will also not hesitate to move our brand to the social media world such as Facebook, Twitter, Instagram, etc.

FINANCIAL PLAN

Start-up requirements

Start-up expenses:

Legal fee                                 $2,000

Rent fee                                  $20,000

Interior equipment                  $17,000

Kitchen equipment                 $23,000

Packaging                               $10,000

Contingencies                         $5,000

Start-up asset                          $60,000

Total                                       $137,000

Start-up funding:

The initial start-up investment sum required to start-up Tantalizer’s Fries fast food restaurant business is $137,000. Both Matthew Robinson and Jimmy McDonalds will contribute a 50-50 percent sum of investment to make up the start-up capital. Matthew Robinson and Jimmy McDonalds will both contribute $68,500 as the start-up investment.

SALES FORECAST

Our sales forecast for Tantalizer’s Fries for the next three years is as follows. This sales projection is however based on a number of factors that have been considered.

Year 1             $100,000

Year 2             $170,000

Year 3             $350,000

Kindly share this sample business plan for a fast food restaurant, thanks.

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