In a world where human needs are insatiable, a time where people are always striving to achieve more, a time where the proceeds from the normal 8 to 5 job isn’t really meeting the needs and requirements of the family, a good side business comes in handy.
Also, if you are one of those aspiring to one day, quit your job and become fully self-employed, having a side business is the best way to start.
A side business is something you venture into along with your full-time job. It doesn’t necessarily have to be because the money you are earning on your full time job isn’t enough, although I’ve never met anyone who couldn’t do without a little extra cash, it could be just for the fun of it or the advantage of being your own boss in a little way.
One of the best parts about having a side business is that it could actually be your hobby. This is relevant because come to think of it, most people are not really happy with their jobs and only remain there because that is their only source of income.
Hence doing something you love on the side and earning a little income from it could help in giving you a more satisfying life.
In order to start a profitable side business, there are some essential tools you need. Some of these are outlined below…
• Technology and Online Services
The first tool you need to consider when you have got that great business plan you want to get started on is technology. Technology has made it easier to get access to a wide range of customers in the shortest possible time.
Most business transactions ranging from buying and selling to bank transactions are done online when people are at the comfort of their homes or at their own convenience. Hence it is one of the essential tools needed when venturing into any business.
You could start up with just a laptop and a modem. Taking your side business online saves you the stress of going around advertising to different people, since this could be done easily on your office desk.
• Social Media
The social media has become a whole new world on its own from which you can reach thousands of customers. Make your business presence felt on Facebook, Twitter, Snapchat, What’sapp, Pinterest and the likes.
Post about your business products and services. The social media is one of the best advertising platforms and of course it is free (or I might say cheap since you are using data).
Taking your business online doesn’t just end with opening a Facebook page, posting Twitter feeds and etcetera, it involves taking a step further by creating a website for your business, and of course to do so, web hosting service is needed.
Web hosting service allows your website to be accessible via the World Wide Web. It stores the files that make up your website on a server, which are then uploaded directly to the web. A good website makes it easier for clients to get access to your business.
Endeavor to get a good website; you could get someone to design one for you if you are not good at doing so. As soon as you get one up and running, do not limit contents to write-ups, texts, or images, but a mixture of infographics, videos or images.
This is because it doesn’t just end with owning a website, the content in it is what keeps bringing your customers back.
• Medium for Payment
The next tool needed for starting a profitable side business after owning a website is a medium for payment. Customers who patronize you online would require a medium to pay bills when they purchase your goods or services.
Therefore you will need a software which allows bills to be paid online. You could start up with having an account number through which bills can be paid and gradually as your business grows, move on to getting a shopping cart software.
• Create an App for your Business
I once heard someone say, “there is an app for everything, so why can’t there be an app for your business?” Crating an app that is user friendly could help in taking your side business to the next level.
You could pay someone to develop an app for you about your business. Apart from it helping you keep inventory even when you are not online, a good app could easily notify you when a customer needs your attention.
• Delivery Service
Since you would not like your side business to interfere with your full-time job, it would be ideal to get delivery service providers that can move your products to your customers. Get all these in place and watch how your side business grows to yielding massive profits.