ENERGY DRINK PRODUCTION BUSINESS PLAN SAMPLE
The energy drink business plan sample presented by this article will serve as a guide to entrepreneurs having difficulty writing good business plans for their businesses.
Is energy drink a good business? There are so many energy drinks, produced by different energy drink companies. The busy nature of working class Americans means that they have to refresh their energy levels constantly. But with the opportunities presented by this business, comes the need to first write a good business plan.
Below are the guidelines under which this article will be written;
- Executive Summary
- Products and Services
- Vision Statement
- Mission Statement
- Market Analysis/Trends
- Target Market
- Competitive Advantage
- Sales and Marketing Strategy
- Sales Projection
- Publicity and Advert Strategy
- Payment Channels
Ales energy drink with its first outlet to be opened in California will be solely concerned with the production of premium brand energy drinks of different variants all designed for different customer needs and choices.
We will be ensuring that all our energy drink products are produced in the under the strict supervision of an effective quality control unit, meeting up the health standards set by the national health regulatory body. Apart from producing different flavoured variants of drinks, we will also be offering franchise opportunities for investments, business partnerships and trainings.
Products and Services
Offering a wide array of products and services, Ales energy drink will have on its list of products different flavoured energy drinks, bottled water, our specially designed signature energy flavoured drinks and also a collection of beverages which will all bear the Ales brand name.
With high competition in the energy drink industry, Ales energy drink will not be left behind in the competition as we will ensure that we become a premium brand in the energy drink industry within our first five years of commencement of operations.
Our mission is to build a formidable brand that will easily win the respect and trust of both consumers and investors alike, hence becoming the brand to patronize either by consumers or investors who will love to enter into a franchise agreement with us.
Market Analysis and Trends
Analysis has show a sharp rise in energy drink production industries. With the increase in new entrants/players into this industry is the rise of innovation and competition, all fueling a strong desire to capture the energy drink market.
There have been several attendant innovations which include the introduction of new flavors to the energy drink stable and also the new marketing innovations which involve celebrity stars advertising such products and services.
Some energy drink production companies have gone the extra mile in hiring celebrity brand ambassadors, all in a bid to capture the market.
Because of the nature of our products which are primarily energy drinks, produced in different flavors, our target market will include the most active segment of the population which include the working population.
These include company executives, employees, students, the military, celebrities, sportsmen and women, tourists and other groups which make up the most active segment of the American population.
The advantage we will have over our competitors is the fact that we will ensure that the workforce we employ will have the best motivation package. Among other motivation incentives to be provided to our workforce is an attractive remuneration package that will help in making them committed to the aims of our business.
Also, we will be ensuring that our quality control unit consists of the best brains in quality control, thereby ensuring that only the best products reach the consumers.
Sales and Marketing Strategy
The sales and marketing strategy to be adopted by us will include entering into partnerships with store owners such as department stores, supermarkets, pharmacies, among several other distribution outlets to ensure that our products achieve a high distribution penetration.
The services of a marketing strategist will be required to handle the marketing unit of our business in order to help us achieve optimal consumption of our products.
With an in-depth analysis carried out on the nature of the energy drink market, we have projected that within the first 3 years of opening business, we will achieve tremendous growth, thereby increasing the profitability of our company. This projection however discounts factors like economic recession, sudden natural disasters among many others.
Publicity and Advert Strategy
The publicity and advert strategy to be deployed will be broad based as it will include the use of the local TV and radio stations to advertise our products and services. Also, the internet will be exploited in a bid to achieve the highest sensitization level.
We will be building a website containing all the products and services produced and rendered respectively. Also, we will be erecting billboards in high density areas to drive our customer base growth.
The payment channels to be used by Ales will be varied to suit customer preferences. Among these is the acceptance of payments through the POS, receipt of cash, mobile money transfers among other several means of payments. These are to ensure that our clients do not have to be worried on how or what mode to use in the settlement of bills.
The above sample gives an idea on how to write an effective energy drink production business plan sample and the detailed guidelines to use, only substituting them with the ones unique to the entrepreneur’s business concern.