How to Write a Simple Small Business Marketing Plan

How To Develop a Free Marketing Plan Template for Small Business

Creating a marketing plan is as crucial to the progress of any business as it is not too difficult. They say failure to plan is planning for failure. You do not need to have a degree in marketing to do it. However, the role it plays in shaping the business is so tremendous you cannot afford to venture into the financial world without it.

The marketing plan serves as a compass that guide the business to the entrepreneurial azure that the business desire. It is the plan that reminds the staffs and executives that there is a bull’s eye to hit, it helps the business keep track of recorded successes and uncharted courses. The plan is where the blueprints of customers’ behaviors are registered.

In this article, we take a detailed look at the step-by-step approach to creating a basic small business marketing plan.

Conduct Market Research

Get some details as to what the situation of the market is like. You should know exactly what factors are in your favor and vice versa. This is not to say you have to write a college project.

However, your research should make conclusions on issues such as who the target customers are, where they are located, and what it is that the products of the business aims to satisfy for them. Collect facts and data concerning the financial dynamism of the business and market at large.

You should perhaps source for information from both the public and your customer care representative. Find out what the customers are saying about your services, and the place that your competitors occupy in the marketing sphere.

Do well to be as detailed as you can be in your research. Learn the details of the channels through which your products take to reach the target customers, as well as demographic data that pertains to the customers.

Sketch the Market Structure

Having done your market studies, the next step is to document information about the market. What is the worth of the industry you are in? How responsive are customers to the service or product? Who are the current market giants? Who are your competitors? What product do you offer and does it satisfy the needs of your clients? How effective is your distribution mechanism? What advantage does your marketing scheme have over those of your competitors? These are the questions you have to answer before you can say you have documented the state of the market.

Clearly State the Marketing Objectives

You should state precisely what you hope to accomplish in your business after a couple years. Objectives are usually long-term compasses that guide the business in decision making.

An objective can be anything like: To make a consistent annual return of $500, 000, or to have taken over 50% of the market after 2 years. Actions must also be taken that are in line with the objectives stated.

Another thing is to break the objectives into set of goal that are short-termed. The more short-term successes recorded the more prospects there are to achieve the objectives you have set. Objectives are very important to the health of the business, as they play a crucial role in the decision making of the business.

State the Threats and Opportunities facing the business

You must endeavor to identify the forces that promote or hinder the growth of the business, and those that might as well influence it. Threats can be anything from stiff competition, rapidly changing modalities in terms of machineries, unfavorable government policies, and looming communal crises.

Opportunities present itself in several possible ways to businesses. Consider a policy to stop importation of a certain set of items, imagine what that means for the indigenous manufacturers of such products. That’s an opportunity.

Also urbanization can pose itself as another opportunity for businesses, as well as recruitment of quality staffs. These and any other that the business is experiencing should be clearly highlighted in the marketing plan.

Marketing Strategy

How do you intend to take over the market? What new approach are you intending to adopt? Then why do you think it would beat the competition? You know, there are tons of strategies you can pick from out there, your business has to operate with one.

This requires some amount of brainstorming, but it would prove to be worth it in due time if you have strategized well. Your strategy is your working formula with which you can possibly dominate the market, it should be included in your marketing plan.

Budget information

Never forget that, although customer satisfaction is an irreplaceable priority, the aim of the business is profit—more money at the end of the day. The details of the financial commitments and expenses the business has or would soon incur should be appropriately documented.

The cost of implementing the strategy proposed should also be recorded to guide the business. It would also be wise to involve the staffs that would be involved in the spending in the plan.

This is a sensitive part of the plan. All sales records annually, advertisement costs, brochure printing, miscellaneous expenses, etc., are registered accordingly under this section.  If there are developments in the financial status of the business, it should also be captured, whether it is positive or negative.

Write an Executive Summary

Although this is the final step in building a marketing plan, it is the first thing the greets any reader of the plan. It’s analogous to the “abstract” in research papers; however, while abstract is a summary of the major results of the paper, the executive summary summarizes the plan into the activities and visions of the business.

Business Vision and Mission statements

This section immediately follows the executive summary. You must state explicitly how your business would satisfy clients by its policies. What is the dream of the business, perhaps to build a marketing empire that meets the need of every customer one-hundred percent? These are respectively the mission and vision of the business. They should be stated separately.

I must de-emphasize the misconception that marketing plans are written on stones, on the contrary, they are flexible. They are subject to the influence of market forces and trends. However, they serve as a stable road map to a successful business experience.


One of the steps in doing business is to take time to design, develop and write out a comprehensive business plan for your small business. To succeed in business, you should not fail to write a sales and marketing plan as this is one of the pillars upon which the success of your small business advertising hangs.

After the successful launch of the small startup, business marketing strategy is an area you should not overlook if you need enough sales to sustain the existence of the business and keep the options for expansion alive.

Many entrepreneurs don’t know that the first step before you spend a single dollar on that successful advertising strategies is to write a small business social media marketing plan. A business plan gives focus to the periodic needs and potentials of a new start up. In the same vein, your small business marketing planner should underline every marketing objectives and goals you look forward to achieving.

It doesn’t matter if your small business provides a community service or is involved in the distribution of large volumes of products across different countries, the essence of a small business administration marketing plan is to be able to achieve growth in the number of clients and sales. These goals may appear similar but they are actually different. It is not every increase in the number of people coming through your door that result in the corresponding increase in sales. So it is not about the number of people who stop by to visit your small business premise of website but those that end up opening their wallets to buy from you.

Creating a marketing plan template is like laying the foundation upon which your marketing campaign structure would be built, as well as developing a way out of challenges that may pop up during small business promotion. This include answering questions such as the cost of business marketing, the type of marketing for your investment and which your small business marketing tips and options should carry the bulk of your small business marketing campaign. Answers to these questions would come together to form the base for developing a sample small business marketing plan that works.

After writing a small business subcontracting marketing plan and executing it, the next phase is review. You want to find out if the mini business marketing plan software or writer you used is effective or otherwise.

To determine how effective a marketing plan template for small businesses is, set the marketing goals and timeline for the attainment of such goals. This could range from a 200 percent increase in your social media following or an increase in daily sales of a particular product or service.

You should do everything possible to learn how to write a small business marketing plan as soon as possible.

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